1. Property Information Syndication Why Your Communities Need To Be on Many Sites The Power of Long Tail Distribution

3. The Classic Mullet

4. Skullet Wavy hair Mullet Camaro Mullet

5. Distribution of Mullet Sales – The Long Tail of Mullets Collectively, things that are in rather low demand can rival the blockbusters. The Blockbuster Classic Mullet Camaro Mullet Mullhawk Scullet Mullet Types Total Sales Wavy Hair Mullet 3 Prong Rat Tail Permullet

6. How Rhapsody and iTunes Changed the Music Industry

9. Rhapsody Data 2004 – Walmart and Rhapsody Source: 2004 – Long Tail; Chris Anderson, MIT, Carnagie Mellon 50,000 500,000 Songs Available at both Wal-Mart and Rhapsody Songs only available at Rhapsody 26% of Sales The Blockbusters Songs Sales

10. Source: Chris Anderson - LongTail.com

11. The Long Tail as it Relates to the Apartment Industry

12. Top 100 Rental Related Sites 100 66% of Visits Source: Compete.com - March 2008 Compete.com Data Top 100 Rental Sites Unique Visitors for March 0

13. Local Sites KSL.com (SLC) RentDenver RentinBoise 4RentinLA WestSideRentals etc.... 1,300 Apartment/House Ads Craigslist 1,600 Apartment/House Ads

14. Apartments for rent - Keyword Search Long Tail Source top 200 Apartments for rent keywords on word tracker Top 10 = 32% Long Tail = 68% Top 200 Apartment Search Words March Clicks The Blockbusters

15. What are the Business Implications on Being on Many Sites?

17. Challenges with posting to Many Sites 1) Opportunity Cost – Time Spent Posting FreeRentalUpdates.com Posting 10 Communities to 50 sites Updating Weekly Paying $10/hour $42,469 per year 2) Human Errors – Data Distortion 3) Technology Limitations – XML, RSS, Etc 4) Economic Cost – Costly to post on many Paid Sites

18. Services that Solve Distribution Challenges Yes Proprietary Posting Technology Paid Email / Phone Yes Yes 60 Apartment Marketer Yes XML Set Up Fee Email 7 Free Rent Up Dates Email / Phone Email Email Tracking Paid Free Paid Cost XML XML XML Technology 4 Rental Address 8 Postlets 7 Vflyer Compatible w/ Third Parties Free + Paid Sites Local Sites Distribution Partners Solutions

20. What will ads look like on Many Sites? Search Engines Rental Sites Classifieds

21. Search Engines

22. Search Engines

23. Search Engines

24. Rental Sites Search Results Page

25. Rental Sites Search Results Page

26. Classifieds

27. Classifieds

29. Contacts and Resources Dan Daugherty 720.895.1947 [email_address]