Kieran Mahon - The future of the Mobile Internet from an Operators Perspective

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Introductory brief for The future of the Mobile Internet from an Operators Perspective Kieran Mahon, Media Development Manager, Vodafone Ireland

FEATURES of Mobile Device “ DVB / DAB these letters stand for the fastest way to deliver ‘ video content’’ to wireless devices Future of the Mobile Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],2 ADVANTAGES include: “ DVB / DAB these letters stand for the fastest way to deliver ‘ video content’’ to wireless devices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 DISADVANTAGES

Perfect world concept Future of the Mobile Internet ,[object Object],[object Object],[object Object],[object Object],3a

Vodafone Live! Dynamic MENU (SmartMenu) Future of the Mobile Internet This ID is passed every time a customer interacts with the Internet 1 Frequently accessed link to content (lots of clicks to access) 2 This link can be copied and placed higher in the menu structure 3 Resulting in fewer clicks and a menu that reflects our customers preferences 1 2 3 ,[object Object],[object Object],[object Object],[object Object],4

Relevance of information can be improved by filtering Future of the Mobile Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],5

SEARCH Future of the Mobile Internet ,[object Object],[object Object],[object Object],6

Wireless networks Future of the Mobile Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],7

People Future of the Mobile Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],8

Conclusion Future of the Mobile Internet “… The Mobile Internet is going to be bigger than the Fixed line Internet …” 9

END The future of the Mobile Internet from an Operators Perspective Kieran Mahon, Media Development Manager, Vodafone Ireland 10

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