5. A great fundraising email
Seizes the moment (or creates one)
Contains a clear hard ask
Empowers a community of supporters
Demonstrates a solid theory of change
9. Offline Listbuilding
Train staff and volunteers to collect
email sign ups at every opportunity
(including fundraisers)
Require email addresses for RSVP and
admission at all events
Encourage supporters to visit your
website at every opportunity. Make sure
the website address is included on all
materials and mentioned in all remarks.
25. Fundraising Campaigns
Plan as a series
Set a clear goal with a theory of change
Set Deadlines
Update supporters on your progress
Thank them at the conclusion
32. Donation Page 101’s
Make it as easy as possible for
supporters to donate
Don’t stand in the way!
Thank supporters after they donate
Encourage donors to spread the word
45. Takeaways
Build a permission based email list
Respect your relationship with your list
& treat them as a community
Plan campaigns and seize moments
Work all channels to ensure no money
is left on the table
----- Meeting Notes (11/3/11 13:07) ------Online Communities-Paul Hackett/Netroots-Blograisers for Murphy and Himes-Feingold CFR-Lost race but NOT because of money
What are some things you associate with online fundraising?----- Meeting Notes (11/3/11 13:07) -----What lists are you on that you like? What emails do you open? What makes them great?
What are some things you associate with online fundraising?----- Meeting Notes (11/3/11 13:07) -----What lists are you on that you like? What emails do you open? What makes them great?
A great storyAbility to seize the momentA clean websiteA good relationship with your supportersA solid theory of change----- Meeting Notes (11/3/11 13:07) -----Go to links for Sestak and Warren
A great storyAbility to seize the momentA clean websiteA good relationship with your supportersA solid theory of change----- Meeting Notes (11/3/11 13:07) -----Email supporters are amazing because they've told you explicitly they want to hear from you. It took some work to get on your list.
----- Meeting Notes (11/3/11 13:07) -----Read def. Talk about the advantages of permission based marketing
Online collectionHomepage signupsPetitions & online actionsAsks on social mediaTell-a-friendOnline adsJoint Campaigns with partners
Train staff and volunteers to collect email sign ups at campaign every opportunity (including fundraisers)Require email addresses for RSVP and admission at all eventsEncourage supporters to visit your website at every opportunity. Make sure the website address is included on all materials and mentioned in all remarks. ----- Meeting Notes (11/3/11 13:07) -----You're in a relationship with your list
----- Meeting Notes (11/3/11 13:07) -----This relationship is longterm. I like to joke that it's co-dependent.
Develop a RelationshipSegment (mention Feingold example)Why did they come? Why do they stay? What makes them open your emails?READ FEEDBACK
Online collectionHomepage signupsPetitions & online actionsAsks on social mediaTell-a-friendOnline adsJoint Campaigns with partners
Recap the items that you covered today
Every presentation should start with a brief story of self. Include a picture of you to help tell the story!
----- Meeting Notes (11/3/11 13:07) -----Filed signatures to recall Kapanke. Big moment and most of the list came in around WI actions.
Every presentation should start with a brief story of self. Include a picture of you to help tell the story!
----- Meeting Notes (11/3/11 13:07) -----Go to Links for donation pages
A great storyAbility to seize the momentA clean websiteA good relationship with your supportersA solid theory of change
What are some things you associate with online fundraising?----- Meeting Notes (11/3/11 13:07) -----What lists are you on that you like? What emails do you open? What makes them great?
Online collectionHomepage signupsPetitions & online actionsAsks on social mediaTell-a-friendOnline adsJoint Campaigns with partners
Every presentation should start with a brief story of self. Include a picture of you to help tell the story!----- Meeting Notes (11/3/11 13:07) -----Click for Jim himes email
Every presentation should start with a brief story of self. Include a picture of you to help tell the story!
Every presentation should start with a brief story of self. Include a picture of you to help tell the story!
Every presentation should start with a brief story of self. Include a picture of you to help tell the story!
Show Sarah Silverman video
Every presentation should start with a brief story of self. Include a picture of you to help tell the story!
Online collectionHomepage signupsPetitions & online actionsAsks on social mediaTell-a-friendOnline adsJoint Campaigns with partners