This document summarizes Karl Gilis' presentation on optimizing Suzuki Belgium's sales funnel. Through testing various elements of Suzuki's website, they achieved significant improvements in key metrics. Testing page elements like sliders and product listings increased clicks by 28-188%. Optimizing the call to action positioning and copywriting increased clicks and conversions by up to 45.9% and 159.79% respectively. Overall, optimizing the entire sales funnel resulted in an increase in requests for quotes from 6 to 84 per day, a 1300% improvement.
Cover Slide:
Speech title is 48 point black Calibri Body
Names are 18 point Arial Narrow
Note: Moderators are NOT pictured.
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Section Slide:
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Header 44 point green Calibri, bold
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Section Slide:
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Header 44 point green Calibri, bold
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Header 44 point green Calibri, bold
Section Slide:
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Section Slide:
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Header 44 point green Calibri, bold
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Header 44 point green Calibri, bold
Graphics with no text (or a very short caption), should be as large as possible on the slide.
Header 44 point green Calibri, bold
Graphics with no text (or a very short caption), should be as large as possible on the slide.
Header 44 point green Calibri, bold
Section Slide:
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Section title: 48 point body Calibri
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Header 44 point green Calibri, bold
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Header 44 point green Calibri, bold
Graphics with no text (or a very short caption), should be as large as possible on the slide.
Header 44 point green Calibri, bold
Graphics with no text (or a very short caption), should be as large as possible on the slide.
Header 44 point green Calibri, bold
Section Slide:
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Section title: 48 point body Calibri
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Header 44 point green Calibri, bold
Graphics with no text (or a very short caption), should be as large as possible on the slide.
Header 44 point green Calibri, bold
Section Slide:
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Section title: 48 point body Calibri
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Header 44 point green Calibri, bold
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Section Slide:
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Header 44 point green Calibri, bold
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Part: 96 point bold Calibri
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Section Slide:
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Bullet list
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Body copy is 36 point black Calibri
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Last Slide Panel Version – Thank You, contact info.
Thank you Line: Calibri 48 point bold, black
Contact info: Arial narrow, 22 point; name is bold and company is italics, all else is regular
Note: Moderators are NOT pictured.