This document provides an overview of integrated social media campaigns and strategies. It discusses listening to audiences, participating in online communities, contributing valuable content, and having transparency, privacy and truthfulness. Common strategies discussed include thought leadership, findability, exclusive access and entertainment. Tactics mentioned include blogs, social outreach, viral videos, specialized communities and events. Metrics and tools for measuring campaign results are also summarized.
42. The 3M Copycat Photos by Scott Abelman http://www.youtube.com/watch?v=UNkdbh_uiRU
43. It Might Be Legal, But… “ Oh my, it doesn't die. Links to some sites discussing 3M's marketing misstep…Now as a marketer, I'm sort of feeling sorry for those guys. Lesson learned. Don't mess with social media unless you know what you're doing. ” – Scott Abelman VG (Norway) Noticias Automotivas (Brasil) Pocacola (Italy) Hans-Wurst (Germany) binte (Germany) Deu Vos Guard (Spain) Outono (Spain) La Gatera Digital (Spain) Think Wasabi (Spain) Caradisiac (France) Le Blog Auto (France) Gigazine (Japan) 秋元 ( Japan) Metrashka (Singapore) SPBCar (Russia) Kadriks (Sweden) Londonist (England) Veloce Automotive News (England) Info Overload (Scotland) Damien Mulley (Ireland) A Welsh View (Wales) TBIT (Canada) AJQKW (Chinese) Autoblog (Chinese) Limk (Turkey) Jaggle (Netherlands) ExoticsOnRoad (Netherlands) VK Mag (Netherlands) Autoblog (Netherlands) Yahoo! Pick of the Day Dave Barry’s Blog Digg Home Page Autoblog BoingBoing Minneapolis Star Tribune Free Thought Forum Her Media Conversation Agent (a good read!) and more... Drivers Drive Good Magazine EBaumsWorld Eponymous NeatORama Daily Buzzer UneasySilence The Blog Dark Roasted Blend Dream Chaser The Car Showroom Beyond Cars Gangstas & Hugs Skoopy Clipmarks StumbleUpon Public Forum My Single Mom Life Euro RSCG 4D About Miche Elkit in Wonderland Boboroshi Tweedler Tihea The Daily Drip Eszter's Tony Rocha Post-it Notes Rock Blog David Thompson The Finer Things Vault The Cash Box Inspire: Unexpectedly Bart! : FlickrCentral Flickr Top-V Admin's Blog Flickr Blog Between 0 and 1 All About Content: 3M Carjacks The Post-it Note Jaguar Popular Photography The Consumerist MicroExplosion Media AdRants The Worst SEO Blog Ever Can someone please explain...? Autoblog (again) A Photo Editor What's Next Blog Aper(cul)ture AutoENews UK Dorkaliciou5 Ogilvy PR molt:n core Social Media Revolution The New Marketing Wheels Weekly WOMMA WebInkNow
Your brand is not defined by you Edelman trust baramoter
Your brand is not defined by you Edelman trust baramoter
Research Phase
Ask not what the community can do for you, but what you can do for the community, my apologies to JFK
Scott Abelman and some friends decorated hos fried Walt’s Jaguar with 14,000 post it notes in 2006 It became an online phenomenon
Scott Abelman and some friends decorated hos fried Walt’s Jaguar with 14,000 post it notes in 2006 It became an online phenomenon
Scott Abelman and some friends decorated hos fried Walt’s Jaguar with 14,000 post it notes in 2006 It became an online phenomenon
We’ll Cover each of these in detail and the tools you can use to get at each one Traffic, downloads, views, mentions Conversation index, tonality, relationship measurement Financial cost analysis to other tools, revenue, subscribers, funds raised, books sold, click throughs