http://www.adnda.com Today, Computer Graphics enables the photo-realistic reproduction of celebrities' appearance and performance. ADN, the Digital Doubles Agency introduces new technical and legal process services: - to control the creation, implementation and exploitation of Digital Doubles - to give independent productions and studios access to this innovative technology for cinema, audiovisual and video-games productions.

1. ADN Agence de Doublures Numériques Creation, Management, Exploitation of Digital Doubles www.adnda.com

7. In the present production mode, the indistinguishable CG reproduction of identifiable personality is mostly the prerogative of major studios while it carries the most significant potential Photo-realism / Fidelity Fidelity Realism Virtual Representation Reproduction of the reality Non Photo-Realistic rendering Common N.A. Photo-realistic rendering Emergent Current stake ! Framing Character Large Close-up Anonymous Walk-on player N.A. Identifiable Secondary character Main actor !

11. Process Restructuration of production activities into 3 stages: Creation:  creation of the Digital Double Implementation:  implementation of the Digital Double Integration:  integration of the Digital Double

13. Stages Creation Implementation Integration Who ADN ADN VFX / Video-game studios When On the first production For the making of a sequence During the cinematics production What Morphology, Reflectance, Expressions Performance capture and retargeting of the acting (potential adaptation to the character appearance) Lighting & Rendering Legal Agreement with the celebrity Contract with the executive production deriving from the actor’s commitments No impact on Studios - Producers contractual relations References Reference image/video of the actor Reference image/video of the character Global illumination conditions of the scene Results Digital Double of the actor ready for animation/lighting Adapted & Animated Digital Double of the character ready for render/compo Final images of the sequence

14. Services Creation:  Costs sharing of the Digital Double creation Implementation:  Adaptation of the appearance  Performance capture/retargetting Integration: (  Supervision of the integration)  Models management and maintenance   Legal and moral framework governing   Administration of portfolio exploitation 

18. Creation of the Digital Double Production of a model of the actor ready to be animated and rendered under any conditions: Appearance and expressions space characterization based on morphologic, reflectance, expressions acquisition/analysis/reconstruction Qualitative & Quantitative validation of the conformity The creation and validation of the Digital Double follows an agreement with the celebrity. This contract can be settled independently of any production since this model is to be shared among/between different titles.

24. Neutral Surfacing & Shading Diffuse Specular Displacement + Normal*Bump + HDRI lighting Hybrid normal shader / Diffuse bent normal + specular / SSS simulation + specular

29. Implementation of the Digital Double Reproduction of the appearance and performance of the character considered on the different sequences: Performance capture and retargeting of the acting (potential adaptation to the character appearance) Qualitative & Quantitative validation of the conformity These services are contracted by the executive production in agreement with the actor’s commitment. Each production is only charged for its specific use of the Digital Double.

31. Integration of the Digital Double The integration of the animated Digital Double for the realization of the final shots follows standard lighting/rendering techniques ADN delivers the animated Digital Double to the production studio contracted by the producer This process has no impact on Studios-Producers contractual relations. In any case, the use of the Digital Double remains limited to the program contracted with the celebrity.

34. Question / Answer Agence de Doublures Numériques Digital Doubles Agency www.adnda.com [email_address] [email_address]