Exhibitors at the Hanover Fair expressed cautious optimism about a recovery in automation markets despite economic challenges. Several suppliers showed innovative real-time Ethernet products that proved it is ready for factory floors. Real-time Ethernet and motion control dominated the event. Solutions from Profibus, EtherNet/IP, EtherCAT, and others aim to provide sub-millisecond cycle times for hundreds of axes on Ethernet networks. Major suppliers like Cisco and Phoenix Contact also exhibited new industrial Ethernet infrastructure products.
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Cautious Optimism at Hanover Fair; Ethernet Advances
1. THOUGHT LEADERS FOR MANUFACTURING & SUPPLY CHAIN
ARC INSIGHTS
By David W. Humphrey
INSIGHT# 2003-17MD&H
APRIL 16, 2003
Exhibitors at last week’s Hanover Fair
expressed cautious optimism despite the
deep economic slump in the automation
markets. The event also featured
surprisingly innovative real-time Ethernet
products - finally proving that it’s ready to
conquer the factory floor.
Cautious Optimism Pervades Hanover Fair
Keywords
Hanover Fair, Factory Automation, Real-time Ethernet, Motion Control
Summary
With the war in Iraq, stumbling European economies and a mysterious flu-
like epidemic from Asia, the Hanover Fair opened its gates last week with
three strikes against it. But despite the subdued
atmosphere, exhibitors expressed cautious op-
timism about signs of a recovery in automation
markets. This year a number of automation
suppliers showed surprisingly innovative prod-
ucts centered on real-time Ethernet, which
finally proved that it’s ready to conquer the fac-
tory floor.
Analysis
The Hanover Fair, the largest industrial trade fair in the world, is really an
umbrella event for eight related trade fairs of which factory automation is
the centerpiece. While Hanover has long been THE major event for auto-
mation, pressures within the industry are forcing the show organizers to
change the format to please an increasingly dissatisfied target audience of
exhibitors and visitors. In Europe, where trade fairs still thrive, more and
more exhibitors have written off Hanover as an expensive “image” show in
favor of more focused, regional shows like the November SPS/IPC/Drives
fair in Nuremberg.
Late last year, the organization representing robotics and machine vision
suppliers made the decision to pull out of Hanover completely and start a
new fair for robotics and automation. Robotics, machine vision, assembly
and handling systems are the focus of this new every two-year fair, which
debuts in June 2004 with the working name “Automatic.”
Recognizing the industry’s desire to move to a two year format to better
mesh with the innovation cycle, the Hanover Fair organizers have also de-
cided to reinvent the show as a forum for both discrete and process