1. Knowledge
Education
Innovation
Society Business
1
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2. Nr. 1: Moors law
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3. 3
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4. Nr. 2: The World Wide Web
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5. 5
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6. 6
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7. 7
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8. 8
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9. 9
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10. 10
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11. Followers: 883.742
Listed: 12.983
Likes: 36.305
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12. Behov for Innovation og udvikling
?
Ex. dansk (og europæisk) journalistik
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13. 2008
Live tracking
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14. Education
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15. 15
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16. Race Committee
Race Management
TV grafik-produktion
GPS
Arena produktion
Internet
Web Cast
GSM/GPRS TracTrac server
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17. 17
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18. 28.500 tracking’s, 16 min. per tracking = 10 months tracking.
Aprox. 5000 unique users = 5,7 tracking’s per user = aprox. 90
minutes per user.
TracTrac:
Engaged in Volvo Ocean Race -> Leading global provider of live
tracking
Aarhus School of business:
350 signed up for the survey.
Paper accepted: European Marketing Academy Conference (EMAC)
Sailing Aarhus:
Better and exciting coverage for the event -> better brand.
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19. Education
19
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20. 20
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21. Knowledge
Education
21
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22. 22
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23. Education
23
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24. Overview in 3D
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25. Where are we now?
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26. Sportcasting 2.0
Sportcasting 2.0: A combination of the words “sport”,
“broadcasting” and “Web 2.0” – meaning broadcasting of sports in a
Web 2.0 context.
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27. Long Tail Sports
Exposure
The Long Tail
Pre-internet
Post-internet
Sports & Sporting Events
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28. viewable understandable sharable
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29. Behov for Innovation og udvikling
Ex. dansk (og europæisk) journalistik
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30. Behov for Innovation og udvikling
Eventbaseret Innovation: “mediator”?
Ex. dansk (og europæisk) journalistik
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31. + + + =
#U21aarhus!
Vi har behov for dig
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32. Mål: l skabe et live-pulserende og
involverende anderledes medietilbud som
supplement til de traditionelle mediers
dækning af UEFA U21-turneringen.
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33. • Første i Danmark/Europa.
• 100 frivillige og 20 journalister.
• ACTIVE, DMJX/Update TV2 og
Stiften.
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35. www.u21live.com
Samlende livestreaming-udsendelse
Bambuser + podcast (via blip.tv)
Kuratering TV2.dk
Storify, Scoop.it
Stiften.dk
Mobiljournalister og stringers
Twitter, Yfrog/flickr og blip.tv (Youtube)
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36. • Du er med i et innovationsprojekt.
• Dit indhold kan nå til tops.
• Få din egen “dagbog” fra U21 EM.
• Du deltager i lodtræknig om en iPad.
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37. 1 2
3 4
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49. Forløb
Event-år 1 Event-år 2 Event-år x
WP 1 WP 2 WP 3 WP 4 WP 5 WP 6 WP 7 WP 8 WP 9
mål 1: mål 2: mål 3:
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50. Event-år 1
event 1 event 2 event 3
Tema X
Tema Y
Tema Z
WP 1 WP 2 WP 3
Delmål 1 Delmål 2 Delmål 3
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51. Event1
event 1
Tema X
WS 1 WS 2 WS 3 WS4 WS 5 WS 1
Kortlægning Test 1 Test 2 Kortlægning
Udvikling Evaluering
Implementering
Organisation
Sikkerhed
WP 1 Delmål 1
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52. Event1 event 1
Tema X
WS 1 WS 2 WS 3 WS4 WS 5 WS 1
Behovsanalyse, Fieldtests og Fieldtests og feedback, Kortlægning
målafklaring og feedback. generalprøve
forventnings-
afstemning.
Organisation. Site
surveys. Format og
schedule for
begivenheden.
Præsentation af mål
og mulige løsninger.
Feedback.
Udvikling Erfaringsopsamling, organisering
og formidling af erfaringer,
præsentation og feedback.
Opgave- og arbejdsdeling,
organisationstilpasning,
ressource afklaring og
allokering. Eksekvering
WP 1
Delmål 1
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