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Crisis PR op Facebook

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ACSM @ VU University Amsterdam
ACSM @ VU University Amsterdam

Presentatie Crisis PR op Facebook, SWOCC 2011; Peter Kerkhof

Negócios
1 de 18
Crisis PR op Facebook E xperimenteren met crisis reacties in sociale media Peter Kerkhof (VU Amsterdam /UvA) Dionne Beugels (VU Amsterdam ) Sonja Utz (VU Amsterdam ) Camiel Beukeboom (VU Amsterdam)
PR rampen in sociale media ,[object Object],[object Object],[object Object],[object Object],[object Object]
De H&M case
 
 
 
 
 
Commentaren van bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Doel van het onderzoek ,[object Object],[object Object],[object Object]
Doel van het onderzoek ,[object Object],[object Object],[object Object],[object Object]
Opzet van het onderzoek ,[object Object],[object Object],[object Object]
Opzet van het onderzoek
Opzet van het onderzoek
Ontkenning vs. excuses
Persoonlijk vs. corporate
Persoonlijk vs. corporate % negatieve gedachten
Conclusie ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Crisis PR op Facebook