1. Bruxelles
24 sept. 2013

2. Inspiration

4. How to get out ?

5. Transgression

6. How to
transgress
?

7. Different
impulse

8. Timing
Information
Exploration
Inspiration
Construction

9. Nice to
meet
You !

10. Creativity is NOT
doing stupid things !

11. Process
3 steps : chronology

12. The frame

13. Rephrasing
1. Exploration

14. Reality
1. Exploration
2. Divergence
3. Convergence
Imagination

15. Originalité
&
Pertinence

16. Original & relevant

17. Questions
&
Comments

18. Warm up

19. Reality
1. Exploration
Imagination

20. Comment se faire
connaître et vendre ?

22. Reality
1. Exploration
2. Divergence
Imagination

23. Conditions

24. No Judgment

25. Beliefs
Experience
Knowledge
Perception
Pressure
Why we judge ?

26. Why not contest
No Judgment!

27. Techniques

28. Trash
ideas

29. Putpocket

30. Mismatch socks

31. Trash
ideas

33. Break

34. Bottle machine

35. Transgress
Remove Create
Decrease Increase

36. Remove Create
Decrease Increase

37. Transgress
Remove Create
Decrease Increase

38. Reality
1. Exploration
2. Divergence
3. Convergence
Imagination

39. Convergence
Selection
Construction
Evaluation
1
2
3

40. Selection

41. Evaluation

43. Construction

44. « PPCO »
Plus
Potentials
Concerns
Options

45. Naked people in ad

46. Plus Potentiels
Craintes Options
• Attirer attention
• Montrer la marque
d’une façon différente
• Image (oser/impact)
• Surprise
• Buzz Internet
• Couverture Média
• Se souvenir de la marque
• Augmenter les ventes
• CFP éviter le sexe ?
• CFP éviter de montrer
seulement des filles nues ?
• CFP rendre l’action
compréhensible ?
• Cacher le sexe
• Plus d’hommes nus que de
femmes nues
• Humour
• Bonne cause

47. Clothing drive

48. Plus Potentials Concerns Options
• Strengths
• Advantages
• Immediate
benefits
• Time
projection
• Positives
consequences
• Advantages
ST, MT, LT
• Future benefits
• Weaknesses
• Problems
• What to
improve ?
• Alternatives
• Solutions
• Responses
to concerns
(Link with concerns)
PPCO

50. Let’s
sum up

51. Different
impulse

52. Process
3 steps : chronology

53. Reality
1. Exploration
2. Divergence
3. Convergence
Imagination

54. Conditions

55. Why not contest
No Judgment!

56. Techniques

57. Trash
ideas

58. Transgress
Remove Create
Decrease Increase

59. Convergence
Selection
Construction
Evaluation
1
2
3

60. « PPCO »
Plus
Potentials
Concerns
Options

61. Questions
&
Comments

62. Evaluation

63. Originality
&
Relevance

64. Keep
AUDACITY
high
until
activation

65. +32 (0) 475 732 228
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alain@creativores.com
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