This presentation contains six sales lessons derived from the world of sports. We are trying to correlate traits between sports and sales and the approach required to reach success in the respective fields.

1. Six Sales Lessons from Sports
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2. 1
Have Mental Focus
If you've ever played a sport, you've undoubtedly heard
the words "dig deep" screamed at you toward the end of a
grueling workout.
Meeting monthly targets is crucial for
salespeople. A systematic and structured
approach to sales is the way to achieve
your targets. Breakdown monthly target
into weekly goals. Review your sales
goals every day and at the end of each
day review how the day went, and set
goals for the next day. It’s good to review
your sales funnel each week and check
for shortfalls. If you’re off track, adjust
your activity goals accordingly

3. 2
Overcome Obstacles
In track and field, the way to successfully leap over a hurdle
is to speed up as you approach it. Although slowing down is
the natural reaction, this will only lead to collision and
injury.
While achieving sales targets you’ll be
encountered with challenges. These
challenges have to be resolved for
personal career growth and to increase
competence. You can achieve more by
shaking off hurdles that are holding you
back by reviewing what you're doing,
where you’re heading and what you’ll do
to achieve the target

4. 3
Time Management Is Key
The art of managing time comes with
practice which results in amazing sales.
These include sales activities as part of
your daily plan which includes e-mails,
making calls, referrals and follow-up on
the contacts made. Review the activity
every week and evaluate what works to
increase sales and what doesn’t.
When life demands balancing practice time,
game days, a social life, and countless other
commitments, you'll quickly realize effective
time management is a necessity rather than
a luxury.
AAyuja Internal and Confidential © 2012

5. 4
Win and Lose With Dignity
“Win as if you’re used to it an loss as if you enjoyed it
for a change”-Ralph Waldo Emerson
Win or lose, learn from the experience, seek out the
next promising opportunity, and get back to grinding.
Generally sales people celebrate first
when they win the deal and then try to
understand why they won so that they
can replicate their success. There is much
more to learn from losing. Find
evaluators based on the sales channel
you use and understand why you lost
and thus improve the selling efforts for
the next opportunity.
AAyuja Internal and Confidential © 2012

6. 5
Practice Makes Perfect
Coaches will tell you "the definition of insanity is doing
the same thing over and over and expecting different
results."
Prior planning and preparation prevent
poor performance. Planning is the
foundation of success for the best in
sales. The hardest part of planning is
doing
it
consistently.
Make
a
commitment to yourself that you’ll be
“extremely prepared” to convey your
message to the prospect effectively.
Once you’re prepared, practice your
sales pitch. Make it well crafted and to
the point and make it a daily habit!
AAyuja Internal and Confidential © 2012

7. 6
Keep Learning
Whether it's from members of your team, coaches, or
professionals, there's always something left to learn.
To succeed in sales, salespeople must
always seek continuous improvement in
knowledge, process and skills. Learning
opportunities encompass a wide range of
possibilities from reading books on sales
strategies, sales articles, following
thought
leaders,
tracking
the
competition etc.
AAyuja Internal and Confidential © 2012