Brands today put in a lot of their effort in communications that are delivered via an online channel whether it be Facebook, Twitter or even their own website. This has lead to online media becoming the next ground for inter brand warfare. And as it usually happens in their excitement to leverage this media several brands commit some grave mistakes. In this presentation we have picked up seven such major mistakes made by brands online and what lessons you can learn from them. Remember its always better to learn from others mistakes than to commit your own.

1. In Search of Stupidity
7 Online Marking Disasters
and Lessons Learnt

2. Piggybacking Hell
Epicurious tweets just
after the Boston
Marathon incident!
Tip: Emotional maturity is must for people responsible
for your social media.

3. Wannabe Cool
An online marketing
campaign by McDonald’s
to attract teens!
Tip: Trying too hard does not work, not even online.

4. Humor Fails
Kenneth Cole tries to be
funny during the crisis in
Egypt!
Tip: Humor isn’t always the best policy, especially
when dealing with critical issues

5. Wrong Data
Great Lakes, Student
Loan Company e-
mailed this one out!
Tip: Don’t be so
blatant in trying to
drive people to your
social accounts – it’ll
do the opposite

6. Lack of Protocols
Someone posted a vulgar
tweet from StubHub's
account!
Tip: You need to have a very tight control as a brand
over who posts what on your social media accounts. It
works to have a multi person screening process for all
content.

7. the Easy Way Hurts
American Apparel offered
20% off for those in states
affected by Hurricane
Sandy, in case they were
"bored" by the storm!
Tip: Treat your brand’s social media accounts as
something that has a conscience of a human being

8. Crowd sourcing
Hell
McDonald's tried to promote its brand and
engage with customers through two promoted
trends: #meetthefarmers and #mcdstories!
Tip: Tread with extreme caution when trying to
engage your customers directly

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