1. Four Lead Generation Lessons from The Beatles
Visit us at www.aayuja.com
*Via B2C
Disclaimer: This presentation and the information provided here is indicative in nature and
should not be treated as views of the organization.
Meet Goals, Beat Competition, Exceed Expectations
AAyuja © 2013

2. 1
Creativity
Lead generation is about connecting
product and services with prospects
before they are sales ready. Prospects
are tired of the monotonous ways of
approaching them. Be creative in your
approach during the lead generation
process.
The Beatles’ sound is their creativity
Approach them in unique ways and
convey them the chief selling point of the
product or service provided and value
added to their business.
AAyuja Internal and Confidential © 2012

3. 2
Content
Outline what you can offer to your leads
and rank them in ways that whichever
offer they chose will end up not only to
their benefits but also to your advantage.
Beatles song are composed of great lyrics
An example of a great lead generation
activity is inbound calls. In this case you
have the liberty to talk to possible leads
and present information they want and
information
that
you
need.

4. 3
Delivery
If you listen to a Beatles song, the lyrics are simple and direct to the
point, very easy to understand and relate to, however if you listen to its
melody, it has something special to it. It’s the kind that your ears would
follow and not want to miss a single note
Even though offered solution or services
are tempting, if the delivery process is
not catchy then the lead generation
program goes in vain. And right delivery
of the right contents requires skill. For
example, in using inbound calls
and telemarketing, you should make sure
that they sound convincing. An offer is
only good when it is offered in a good
way.

5. 4
Build an audience
In order to create a win-win situation for
both client and business , it’s required to
deliver the right service to the right
prospect at the right time. This is
possible through a lead nurturing process
where leads are engaged by providing
relevant and valuable information
regarding offered solutions and services.
Leads will be aware about the offered
solution and services or they become
aware about their need and that must be
fulfilled
AAyuja Internal and Confidential © 2012

6. 4
Build an audience
In order to create a win-win situation for
both client and business , it’s required to
deliver the right service to the right
prospect at the right time. This is
possible through a lead nurturing process
where leads are engaged by providing
relevant and valuable information
regarding offered solutions and services.
Leads will be aware about the offered
solution and services or they become
aware about their need and that must be
fulfilled
AAyuja Internal and Confidential © 2012