SlideShare uma empresa Scribd logo
1 de 30
by  B.Sandeep PGDM-RM
[object Object],[object Object],[object Object],[object Object],[object Object],Total telecom subscribers : 638.05million Wireless subscribers : 601.22 million Wire line subscribers : 36.83 million Tele density : 54.10 % India’s Rural Mobile Phone Users : >100 Million
 
 
Wire less Wire line
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inference : Since customers are very much concerned about the features, TATA Indicom should look forward to impart more features in the coming models.
Inference:  Customers are willing to spend more than 1500 i.e. around 2000 on mobile phone. They are ready to pay an additional price for the features.
Inference:  Telecom service providers should concentrate more on signal strength and the price as they are given much importance by the customer while selecting a telecom service.
Inference:  In rural areas since most of population constitute illiterates, Specific promotional activities should be adopted to get along with the customers.
Inference:  In Rural, Media is not playing a major role in creating awareness about the products and services of TATA Indicom. So separate promotional activities should be designed which enable customers to know more about the products and services.
Inference:  TATA Indicom is being preferred because of its economical tariff plans. And customers are expecting the same from the company in the coming future .
Inference:  Pay per call is famous among the other plans since it has been in the market for a long time. Customers are also impressed with the fares of the  plan.
Inference:  Extent of connectivity and awareness of schemes are the major issues for which TATA Indicom is not being preferred by the customers.
Inference:   From the above graph we can understand the affordability of the consumers. So telecom service providers should come up with new plans which fall into above  mentioned category.
Inference:  From the graph we can interpret that per call charges of TATA Indicom are highly satisfactory and also the per call charges of the other telecom service providers are not as good as TATA Indicom.
Inference:  From the graph, we can interpret that most of the respondents who are availing  Airtel & Idea, BSNL are highly satisfied with the wide network coverage (signal strength) where as the respondents who are availing TATA Indicom are dissatisfied with the same.
Inference:  Majority of the respondents who are availing TATA Indicom are satisfied with schemes where as the respondents availing Airtel,Idea,BSNL are dissatisfied with the same.
Inference:  Most of the customers are interested in value added services related to entertainment such as Mp3 tones, dialer tones etc and general news related to their regions. Youngsters are showing interest in value added services related to sports.
Inference:  Customers don’t want to migrate to new service providers unless they are dissatisfied with the current service provider. More the consumer is satisfied with the products and services of the company eventually more they will become loyal to the company.
Inference:  Extent of connectivity and the better schemes (in sense Economical &Value creating) offered by the alternative service provider are the major reasons for withdrawing from the current service provider.
Inference:  Most of the customers are expecting good tariff plans and wide network coverage from their respective telecom service provider.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU

Mais conteúdo relacionado

Mais procurados

Indian Telecom Sector Thesis
Indian Telecom Sector ThesisIndian Telecom Sector Thesis
Indian Telecom Sector Thesisguestebf557
 
Competitive strategies of mobile operators in bangladesh
Competitive strategies of mobile operators in bangladeshCompetitive strategies of mobile operators in bangladesh
Competitive strategies of mobile operators in bangladeshNabil Masrur
 
Telecommunication survey 2010
Telecommunication survey 2010Telecommunication survey 2010
Telecommunication survey 2010Zoha Qureshi
 
Rebranding uninor to telenor in india
Rebranding uninor to telenor in indiaRebranding uninor to telenor in india
Rebranding uninor to telenor in indiarokonuzz
 
Telecom industry in india survey
Telecom industry in india surveyTelecom industry in india survey
Telecom industry in india surveyRabin Bhandari
 
Reliance an introduction
Reliance an introductionReliance an introduction
Reliance an introductionUday mishra
 
Project Marketing
Project MarketingProject Marketing
Project MarketingAMIT ROY
 
Project Report
Project ReportProject Report
Project ReportReeha Paul
 
Performance of grameenphone in telecommunication sector of bangladesh a compa...
Performance of grameenphone in telecommunication sector of bangladesh a compa...Performance of grameenphone in telecommunication sector of bangladesh a compa...
Performance of grameenphone in telecommunication sector of bangladesh a compa...Asian Paint Bangladesh Ltd
 
Survey for Reliance JIO Infocomm Ltd
Survey for Reliance JIO Infocomm LtdSurvey for Reliance JIO Infocomm Ltd
Survey for Reliance JIO Infocomm LtdMasoom Modh
 
Vodafone summer internship- Branding & Pos Material development
Vodafone  summer internship- Branding & Pos Material developmentVodafone  summer internship- Branding & Pos Material development
Vodafone summer internship- Branding & Pos Material developmentAbhimanyu Singh
 
Overview of BD Telecom Operators (ETE 521 L5)
Overview of BD Telecom Operators (ETE 521 L5)Overview of BD Telecom Operators (ETE 521 L5)
Overview of BD Telecom Operators (ETE 521 L5)Nazirul Islam Zico
 
Customer satisfaction among b2 b customers of relience communication in tamil...
Customer satisfaction among b2 b customers of relience communication in tamil...Customer satisfaction among b2 b customers of relience communication in tamil...
Customer satisfaction among b2 b customers of relience communication in tamil...Mohan Suyamburaj
 
28333950 airtel-and-vodafone-marketing-analysis
28333950 airtel-and-vodafone-marketing-analysis28333950 airtel-and-vodafone-marketing-analysis
28333950 airtel-and-vodafone-marketing-analysisSoumya Sahoo
 
Grameen phone
Grameen phone Grameen phone
Grameen phone MD SIAM
 

Mais procurados (20)

TATA DOCOMO
TATA DOCOMOTATA DOCOMO
TATA DOCOMO
 
Indian Telecom Sector Thesis
Indian Telecom Sector ThesisIndian Telecom Sector Thesis
Indian Telecom Sector Thesis
 
Competitive strategies of mobile operators in bangladesh
Competitive strategies of mobile operators in bangladeshCompetitive strategies of mobile operators in bangladesh
Competitive strategies of mobile operators in bangladesh
 
Telecommunication survey 2010
Telecommunication survey 2010Telecommunication survey 2010
Telecommunication survey 2010
 
Rebranding uninor to telenor in india
Rebranding uninor to telenor in indiaRebranding uninor to telenor in india
Rebranding uninor to telenor in india
 
An overview on Grameenphone
An overview on GrameenphoneAn overview on Grameenphone
An overview on Grameenphone
 
Tata Docomo Report
Tata Docomo ReportTata Docomo Report
Tata Docomo Report
 
Telecom industry in india survey
Telecom industry in india surveyTelecom industry in india survey
Telecom industry in india survey
 
Reliance an introduction
Reliance an introductionReliance an introduction
Reliance an introduction
 
Project Marketing
Project MarketingProject Marketing
Project Marketing
 
Telenor Case Study
Telenor Case StudyTelenor Case Study
Telenor Case Study
 
Project Report
Project ReportProject Report
Project Report
 
Performance of grameenphone in telecommunication sector of bangladesh a compa...
Performance of grameenphone in telecommunication sector of bangladesh a compa...Performance of grameenphone in telecommunication sector of bangladesh a compa...
Performance of grameenphone in telecommunication sector of bangladesh a compa...
 
Survey for Reliance JIO Infocomm Ltd
Survey for Reliance JIO Infocomm LtdSurvey for Reliance JIO Infocomm Ltd
Survey for Reliance JIO Infocomm Ltd
 
Vodafone summer internship- Branding & Pos Material development
Vodafone  summer internship- Branding & Pos Material developmentVodafone  summer internship- Branding & Pos Material development
Vodafone summer internship- Branding & Pos Material development
 
Overview of BD Telecom Operators (ETE 521 L5)
Overview of BD Telecom Operators (ETE 521 L5)Overview of BD Telecom Operators (ETE 521 L5)
Overview of BD Telecom Operators (ETE 521 L5)
 
Customer satisfaction among b2 b customers of relience communication in tamil...
Customer satisfaction among b2 b customers of relience communication in tamil...Customer satisfaction among b2 b customers of relience communication in tamil...
Customer satisfaction among b2 b customers of relience communication in tamil...
 
Introduction
IntroductionIntroduction
Introduction
 
28333950 airtel-and-vodafone-marketing-analysis
28333950 airtel-and-vodafone-marketing-analysis28333950 airtel-and-vodafone-marketing-analysis
28333950 airtel-and-vodafone-marketing-analysis
 
Grameen phone
Grameen phone Grameen phone
Grameen phone
 

Semelhante a Understanding consumer behavior in rural market for telecom

Survey on Mobile phone service providers
Survey on Mobile phone service providersSurvey on Mobile phone service providers
Survey on Mobile phone service providersPratik Thakkar
 
Project Ppt(Final)(Compatible)
Project Ppt(Final)(Compatible)Project Ppt(Final)(Compatible)
Project Ppt(Final)(Compatible)Inderpreet Ubhi
 
Research methodology. Research Study of Indian telecom Industry
Research methodology. Research Study of Indian telecom IndustryResearch methodology. Research Study of Indian telecom Industry
Research methodology. Research Study of Indian telecom IndustryDebjit Das
 
Consumer behavior of gsm users in telecom industry
Consumer behavior of gsm users in  telecom industryConsumer behavior of gsm users in  telecom industry
Consumer behavior of gsm users in telecom industryVerma Pramod
 
Telecom sector in India and Customer Relationship Management (CRM)
Telecom sector in India and Customer Relationship Management (CRM)Telecom sector in India and Customer Relationship Management (CRM)
Telecom sector in India and Customer Relationship Management (CRM)Raja Sarkar
 
Reliance gaps model
Reliance gaps modelReliance gaps model
Reliance gaps modelKirti Sharma
 
Blue ocean strategy for indian telecom industry
Blue ocean strategy for indian telecom industryBlue ocean strategy for indian telecom industry
Blue ocean strategy for indian telecom industryDipankar Mishra
 
A Study Of Telecom
A Study Of TelecomA Study Of Telecom
A Study Of Telecompinki_moti
 
A Strategic Study about Telecommunication Company in India: AIRTEL
A Strategic Study about Telecommunication Company in India: AIRTELA Strategic Study about Telecommunication Company in India: AIRTEL
A Strategic Study about Telecommunication Company in India: AIRTELKashyap Shah
 
study of customer satisfaction on Airtel
study of customer satisfaction on Airtelstudy of customer satisfaction on Airtel
study of customer satisfaction on AirtelNavin Bhandari
 
Data pricing dilemma
Data pricing dilemmaData pricing dilemma
Data pricing dilemmaJohn Ayoub
 
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL...
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL...“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL...
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL...Sahil Grover
 
Cellular industry
Cellular industryCellular industry
Cellular industry915738
 
Final report docomo
Final report docomoFinal report docomo
Final report docomoSubin Suresh
 

Semelhante a Understanding consumer behavior in rural market for telecom (20)

Survey on Mobile phone service providers
Survey on Mobile phone service providersSurvey on Mobile phone service providers
Survey on Mobile phone service providers
 
Project Ppt(Final)(Compatible)
Project Ppt(Final)(Compatible)Project Ppt(Final)(Compatible)
Project Ppt(Final)(Compatible)
 
Research methodology. Research Study of Indian telecom Industry
Research methodology. Research Study of Indian telecom IndustryResearch methodology. Research Study of Indian telecom Industry
Research methodology. Research Study of Indian telecom Industry
 
Consumer behavior of gsm users in telecom industry
Consumer behavior of gsm users in  telecom industryConsumer behavior of gsm users in  telecom industry
Consumer behavior of gsm users in telecom industry
 
Telecom sector in India and Customer Relationship Management (CRM)
Telecom sector in India and Customer Relationship Management (CRM)Telecom sector in India and Customer Relationship Management (CRM)
Telecom sector in India and Customer Relationship Management (CRM)
 
Reliance gaps model
Reliance gaps modelReliance gaps model
Reliance gaps model
 
Blue ocean strategy for indian telecom industry
Blue ocean strategy for indian telecom industryBlue ocean strategy for indian telecom industry
Blue ocean strategy for indian telecom industry
 
Rahul sip final
Rahul sip finalRahul sip final
Rahul sip final
 
rahul sip final
rahul sip finalrahul sip final
rahul sip final
 
A Study Of Telecom
A Study Of TelecomA Study Of Telecom
A Study Of Telecom
 
BSNL 3G Technology
BSNL 3G TechnologyBSNL 3G Technology
BSNL 3G Technology
 
A Strategic Study about Telecommunication Company in India: AIRTEL
A Strategic Study about Telecommunication Company in India: AIRTELA Strategic Study about Telecommunication Company in India: AIRTEL
A Strategic Study about Telecommunication Company in India: AIRTEL
 
Brm term paper final
Brm term paper finalBrm term paper final
Brm term paper final
 
Airtel
AirtelAirtel
Airtel
 
study of customer satisfaction on Airtel
study of customer satisfaction on Airtelstudy of customer satisfaction on Airtel
study of customer satisfaction on Airtel
 
Data pricing dilemma
Data pricing dilemmaData pricing dilemma
Data pricing dilemma
 
Airtel
AirtelAirtel
Airtel
 
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL...
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL...“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL...
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL...
 
Cellular industry
Cellular industryCellular industry
Cellular industry
 
Final report docomo
Final report docomoFinal report docomo
Final report docomo
 

Último

Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey designBalelaBoru
 
The First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfThe First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfdogden2
 
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdfArti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdfwill854175
 
Material Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.pptMaterial Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.pptBanaras Hindu University
 
ICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfVanessa Camilleri
 
BBA 205 BUSINESS ENVIRONMENT UNIT I.pptx
BBA 205 BUSINESS ENVIRONMENT UNIT I.pptxBBA 205 BUSINESS ENVIRONMENT UNIT I.pptx
BBA 205 BUSINESS ENVIRONMENT UNIT I.pptxProf. Kanchan Kumari
 
3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptx3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptxmary850239
 
Riti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxRiti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxDhatriParmar
 
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in PharmacyASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in PharmacySumit Tiwari
 
Plant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxPlant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxHimansu10
 
Pharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdfPharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdfSumit Tiwari
 
Dhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian PoeticsDhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian PoeticsDhatriParmar
 
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.docdieu18
 
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17Celine George
 
Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024bsellato
 
AI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace ApplicationsAI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace ApplicationsStella Lee
 
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxBBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxProf. Kanchan Kumari
 
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfPHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfSumit Tiwari
 
3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptx3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptxmary850239
 

Último (20)

t-test Parametric test Biostatics and Research Methodology
t-test Parametric test Biostatics and Research Methodologyt-test Parametric test Biostatics and Research Methodology
t-test Parametric test Biostatics and Research Methodology
 
Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey design
 
The First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfThe First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdf
 
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdfArti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
Arti Languages Pre Seed Send Ahead Pitchdeck 2024.pdf
 
Material Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.pptMaterial Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.ppt
 
ICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdfICS2208 Lecture4 Intelligent Interface Agents.pdf
ICS2208 Lecture4 Intelligent Interface Agents.pdf
 
BBA 205 BUSINESS ENVIRONMENT UNIT I.pptx
BBA 205 BUSINESS ENVIRONMENT UNIT I.pptxBBA 205 BUSINESS ENVIRONMENT UNIT I.pptx
BBA 205 BUSINESS ENVIRONMENT UNIT I.pptx
 
3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptx3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptx
 
Riti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxRiti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptx
 
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in PharmacyASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
 
Plant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxPlant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptx
 
Pharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdfPharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdf
 
Dhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian PoeticsDhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian Poetics
 
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
 
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
How to Customise Quotation's Appearance Using PDF Quote Builder in Odoo 17
 
Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024
 
AI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace ApplicationsAI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace Applications
 
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptxBBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
BBA 205 BE UNIT 2 economic systems prof dr kanchan.pptx
 
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfPHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
 
3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptx3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptx
 

Understanding consumer behavior in rural market for telecom

  • 1. by B.Sandeep PGDM-RM
  • 2.
  • 3.  
  • 4.  
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Inference : Since customers are very much concerned about the features, TATA Indicom should look forward to impart more features in the coming models.
  • 12. Inference: Customers are willing to spend more than 1500 i.e. around 2000 on mobile phone. They are ready to pay an additional price for the features.
  • 13. Inference: Telecom service providers should concentrate more on signal strength and the price as they are given much importance by the customer while selecting a telecom service.
  • 14. Inference: In rural areas since most of population constitute illiterates, Specific promotional activities should be adopted to get along with the customers.
  • 15. Inference: In Rural, Media is not playing a major role in creating awareness about the products and services of TATA Indicom. So separate promotional activities should be designed which enable customers to know more about the products and services.
  • 16. Inference: TATA Indicom is being preferred because of its economical tariff plans. And customers are expecting the same from the company in the coming future .
  • 17. Inference: Pay per call is famous among the other plans since it has been in the market for a long time. Customers are also impressed with the fares of the plan.
  • 18. Inference: Extent of connectivity and awareness of schemes are the major issues for which TATA Indicom is not being preferred by the customers.
  • 19. Inference: From the above graph we can understand the affordability of the consumers. So telecom service providers should come up with new plans which fall into above mentioned category.
  • 20. Inference: From the graph we can interpret that per call charges of TATA Indicom are highly satisfactory and also the per call charges of the other telecom service providers are not as good as TATA Indicom.
  • 21. Inference: From the graph, we can interpret that most of the respondents who are availing Airtel & Idea, BSNL are highly satisfied with the wide network coverage (signal strength) where as the respondents who are availing TATA Indicom are dissatisfied with the same.
  • 22. Inference: Majority of the respondents who are availing TATA Indicom are satisfied with schemes where as the respondents availing Airtel,Idea,BSNL are dissatisfied with the same.
  • 23. Inference: Most of the customers are interested in value added services related to entertainment such as Mp3 tones, dialer tones etc and general news related to their regions. Youngsters are showing interest in value added services related to sports.
  • 24. Inference: Customers don’t want to migrate to new service providers unless they are dissatisfied with the current service provider. More the consumer is satisfied with the products and services of the company eventually more they will become loyal to the company.
  • 25. Inference: Extent of connectivity and the better schemes (in sense Economical &Value creating) offered by the alternative service provider are the major reasons for withdrawing from the current service provider.
  • 26. Inference: Most of the customers are expecting good tariff plans and wide network coverage from their respective telecom service provider.
  • 27.
  • 28.
  • 29.