This document discusses strategies for creating engaging content across multiple platforms. It emphasizes entertaining, educating, and elevating audiences while engaging them through storytelling, life lessons, and sharing experiences. It provides an example of a viral video campaign for the home security brand Vivint that received millions of views and social shares. It also discusses optimizing content for platforms like YouTube, Facebook, Twitter, Pinterest, Buzzfeed, and SlideShare and repurposing content across channels to maximize viewership and drive referral traffic. The goal is to create memorable, shareable content that spreads organically and elevates brands.

1. @97thFloor@SaunderSchroed slideshare.net/97thfloor/

2. intro

3. Squints

4. unpredictable

6. you could be pushed out of sight

7. and your data could disappear overnight

8. quality

9. four e’s (of content)
entertain, educate, engage, elevate

10. three c’s (of content)
entertain, educate, engage, elevate

11. YouTube

12. video
youtube.com/watch?v=gd2aNEHKj1o&noredirect=1

13. entertain

14. alright, let me break it down to you right quick

15. creation
staged
!
!
edited footage to look like a
security camera
!
!
and added that nice Vivint logo

16. check list
entertain, educate, engage, elevate

17. educate + engage

18. mystery = educate + engagement

19. educate + engagement
sharing stories,
life lessons…
…experiences,
wisdom on
wisdom
(for content)

20. educate + engagement
(for brand)

21. check list
entertain, educate, engage, elevate

22. elevate

23. results
1,000,000 YouTube views in less than a week
!
21,000+ facebook shares
!
56,000+ embeds, mentions, and links
!
2.5 million+ aggregated views
!
4,000 aggregated comments
!
50,000+ social shares

24. repurpose
what’s cool about this,
besides an additional
200k+ views?
…user submitted

25. brand mentions

26. averaged 15-20 brand mentions per day
brand mentions = opportunity

28. results
what would SQUINTS do
no short cuts

29. check list
entertain, educate, engage, elevate

30. social postcards

31. social post cards

32. social shares

33. optimized for twitter

34. optimized for facebook (opengraph)

35. referral traffic

36. 103 followers 3,770 followers
increased pinterest followers

37. BuzzFeed

38. Buzzfeed stats last month…

39. buzzfeed article

40. social card in slides

41. shares on article

42. We’ve seen around 10% of total views as referral traffic
10% of 370,000 = 37,000 views
traffic to article

43. Slideshare

44. repurpose

45. slideshare

46. do it again

47. slideshare

48. BuzzFeed post
Placement within post
buzzfeed

49. referral traffic

50. interactives

51. jonnegroni.com/2013/07/11/the-pixar-theory/
awesome theory
!
Problem:
took 2 1/2 to 3 hours to understand

52. PixarTheory.com

53. be SQUINTS
+
=
squints MARRIED wendy…and HAD 9 kids

54. which equals
=
at least 9 great nights for
squints

55. end
@SaunderSchroed
saunder@97thFloor.com
@97thFloor