1. Creative Content
VS
Panda
vince blackham
@vinceblackham

2. google is making a strong push towards social
http://techcrunch.com/2011/06/03/google-acquires-postrank-an-analytics-service-for-the-
social-web/

3. 52 changes in april
http://insidesearch.blogspot.co.uk/2012/05/search-quality-
highlights-53-changes.html

4. diversity
freshness
quality
authority
6 relating to content

5. it’s not that links carry less weight, but rather that
there’s more weight to distribute overall.
http://www.seobythesea.com/2012/05/social-circles-content-sharing-
visibility-google-plus/

6. justin briggs http://slidesha.re/Kww1bM

8. google gets smarter at devaluating paid links

9. content strategies FTW

11. infographics

12. really, vince?!
infographics??

13. yep!
http://www.google.com/insights/search/#cat=0-12&q=infographics&cmpt=q

14. what’s the real problem
with infographics?

15. this!

16. crap in infographic form is still crap
https://twitter.com/#!/dannysullivan/status/121266798539714560

17. make it beautiful, make it unique

18. 6,515 views 4,109 views
4,660 views
5,360 views 8,361 views
Winner, Winner, Chicken Dinner
http://www.flickr.com/photos/laurenmanning

19. creativity is not a talent.
creativity is a drive!
~ hugh macleod

20. interactive graphics

21. introducing:
permabait
*thanks rand

22. an API-driven interactive graphic

23. when there’s data on top of data

24. and, because it’s in HTML5, it’s measurable

25. instruction based graphics
instruction based graphics

26. but this is better!
this is always nice
this is digg 1.0 traffic, but better

27. first piece

28. second & third pieces

29. 10 days!
fourth & fifth pieces
strong social activity has significantly increased rankings

30. 500 px wide
2500 px long
the repin, like, and comment buttons remain at the top

31. 36,000 repins, but how many visitors?

32. Only 3,600 visitors?!

33. 51,000 repins. this one’s gotta work

34. that’s better

35. the key to successful, creative content

36. use tineye to check for attribution

37. if all else fails…

38. get to it

39. vince blackham
vince@97thfloor.com
@vinceblackham
thank you!