1. QUESTIONNAIRE
Dear sir/Madam,
I, the student of ADHICHUNCHANAGIRI INSTITUTE OF TECHNOLOGY, MBA
PROGRAMME, CHIKMAGALUR, pursuing 2nd year MBA and I have undertaken a
project at K.M.F Dharwad. The topic is “A study on Distribution effectiveness in Hubli &
Dharwad for K.M.F”. The information provided will be kept confidential and for academic
use. Please spare your valuable time for answering this questionnaire.
Name: ________________
Ph No: ________________
Area (route):___________
1. Since how long you are buying the products from KMF
A. 0-1 year B. 1-2 year
C. 2-4 year D. 5 years above
2. Which products do you sell more in a day
A. Milk B. Curd
C. Sweets D. Other product
3. Which milk do you sell more in a day
A. Toned milk B. Standard milk
C. Shubham milk D. Full cream milk
2. 4. What time do you sell more products?
A. Morning B. Afternoon
C. Evening D. Any time
5. What credit period do you expect from the K M F?
A. 1day B. 15 days
C. 1-month D. Cash payments
6. What incentives do you expect from bulk purchase?
A. Cash discount B. Gifts
C. Scheme benefits D. Other specify…………
5. What is your opinion about delivery time taken by K.M.F?
A. Excellent B. Good
C. Average D. Poor
6. Are you satisfied with the approach of sales man?
A. Satisfaction B. Dissatisfaction
7. What are the problems you are facing?
A. Delivery time taken B. Exchange of damaged milk
C. Approach of sales man D. Other specify…….
8. Whether there is any delay in supplying products from K M F
A. Yes B. No
9. When do you sell more milk?
A. Festival season B. Occasion
C. Marriage season D. When discount are offered
3. 10. During the peak time how is the supply
A. Very good B. Good
C. Average D. Poor
11. Which are the parameters a customer giving more preference while purchasing
milk?
A. Brand name B. Quality
C. Price D. Service
12. Cleanliness of the milk crates
A. Very good B. Good
C. Average D. Poor
13. Transportation vehicle condition and insulation
A. Very good B. Good
C. Average D. Poor
14. Arrangements of advertisement materials from K.M.F comparing to competitors
A. Very good B. Good
C. Average D. Poor
15. Are you satisfied with the present commission for all brands?
A. Yes B. No
A. If no which brands do you feel you should get more commission
A. Toned milk B. Standard milk
C. Shubham milk D. Full cream milk
4. 16. What is your opinion about complaint resolution response from K.M.F?
A. Very good B. Good
C. Average D. Poor
17. Are you satisfied with the overall services provided by K.M.F?
A. Yes B. No
18. Which promotion activity you recommend to KMF?
A. Campaign B. Banners
C. T V advertisement D. Magazines
19. Any suggestion _____________________________________________
_____________________________________________________________
_____________________________________________________________
Date: ____________
Signature
........THANK YOU........
