1. Results
In this presentation you will see the results for my
audience questionnaire investigation. I created the
charts in Excel from my tally sheet. This has given me
some clear audience feedback and has given me my
own ideas.
2. How old are you?
10-15 years old
16-24 years old
25+ years old
This chart suggests that my key audience range is age 16-
24 female.
3. What is your gender?
Male
Female
This shows that I interviewed more females than males.
4. What music genre do you prefer to listen to?
12
10
8
6
4 Series1
2
0
From this bar chart I discovered that the most popular
genre today is indie/soul. I have been planning to do this
genre anyway for my music video so this was great
feedback! I noticed that pop music is also very popular.
5. How often do you watch music videos?
Often
In my spare time
Never
I discovered from this chart that the majority of people I
interviewed watch music videos in their spare time.
6. Do you prefer a music video which has a
narrative?
No
Sometimes yes
Series1
Yes
0 2 4 6 8 10 12
This suggests that half of the number of people I
interviewed would prefer a narrative in a music video.
This is a 50/50 result.
7. Would you prefer to see more than one
location?
Yes
No
This shows very clearly that everyone would prefer more than
one location in the video. This would make the video more
exciting to watch and interesting.
8. What form of technology do you prefer to listen to/ consume music?
16
14
12
10
8
Series1
6
4
2
0
Internet TV Phone Other
This chart shows that the majority prefer to consume music on
the internet. Therefore I may consider when creating adverts
to show how they would be displayed online!
9. What appeals to you most in a music video?
Range of shots and
angles
Costume change
Location change
Narrative
This shows that location change is appealing in a music video so
I will look into locations for my own video. Also, I will need to use
a good range of shots and angles.
10. What do you most expect from a digipak?
Original Imagery
Designed CD
Photos of band/artist
inside
Clear list of song titles
This shows that all four of these expectations are almost equally
as popular for a digipak so I will be considering all of these in the
creation of my digipak.
11. When viewing a music advert what do you think needs to stand out?
9
8
7
6
5
4
3 Series1
2
1
0
Typography Colour Band/artist Name of Date of
scheme name new album release
and design
This bar chart suggests that colour scheme and design is most
important for an advert to stand out, closely followed by
typography. These are two important factors to consider.