1. Necessary Steps for Online Success of a Website
Web Site promotion must be an essential part of your website marketing plan. Designing a
beautiful website and making it online is not enough. Promoting your web site has to be done
consistently if you want to get a continuous stream of traffic to it. If you don't drive traffic to
your web site, your online business enterprise will soon fail.
Here are few steps to make your online business success.
Create a web site marketing plan-When designing your website, create a plan on how to
market it as well. Try to put yourself in your customer’s shoes when doing this. It's too easy to
just view your web site from your own context. You need to have a clear vision for your
business, goals you wish to achieve and the action plans of how you will achieve them.
Define your target market - Many online marketers promote their web site aimlessly in a field
which is too large i.e. they may use bulk mailing as one of their promotion strategies. Of course
you may get some visitors but the chances are you will not make many sales, as you have not
narrowed your field of customers and targeted them. Getting targeted customers to your web site,
will increase sales, because they will have more interest in your product or service compared to a
general audience.
Use several promotion strategies - don't just stick to one form of promotion because you never
know which one will work the best for you. If you use many channels of internet marketing i.e.
SEO, email marketing, forums, writing articles etc you have a greater chance of getting more
traffic to your web site.
Promote continuously - if you want to drive constant traffic to your web site, you must promote
it continuously. You could constantly optimize your web pages for the search engines, resubmit
them if needed, visit discussion forums every day and write an article for online publications
every two weeks.

2. Calculate your return on investment (ROI) – Keep track of how much money you invested in
your marketing plan and what profit you received in return. This will avoid wasting large sums
of money thrown aimlessly into advertising. In order to know which aspects of your Internet
Marketing campaign bring the most visitors, you must be able to monitor visitor activity to your
web pages.
Analyze your web site traffic - by analyzing your web site traffic, you can determine what
marketing strategies are successful. You can then change them as necessary, to boost the sales or
services from your site. Your analysis may include what keywords your visitors are using to find
your web site, which web pages are the most popular and where your visitors are coming from.
These are essential statistics you should know, instead of blindly promoting your web site and
hoping for the best.
Test, monitor and track your results - to run an effective online marketing campaign, you need
to constantly test what works and what doesn't. You should monitor your site in the search
engines, so you can optimize your web pages for higher search engine ranking. This will attract
more visitors which lead to higher profits.
Web site promotion strategies will differ for everyone, and will depend a lot on your product,
service or web site. Avail the services of a reputed SEO firm for online success of your business.
About 8trackweb-8 Track Web is a leading professional Web Design, Graphic &Logo Design
and Web Development Company in San Diego, California with specialist Graphic Designers and
Content Developers delivering creative and effective results. For more information visit our
website www.8trackweb.com