SlideShare uma empresa Scribd logo
1 de 27
LESSON 3:
“THE BARE
ESSENTIALS”
Prepared for you by:
Mrs. Maria Victoria C. Macale, MBA
LEARNING OBJECTIVES:
 In this chapter, future hoteliers will learn the needed bare
essentials of a hotel before they can start studying the
various departments in it. They will be able to:
1. Discuss the two major players in the industry. These are
the global hotelier & the hotel guest;
2. Identify and explain the interrelationship of various
departments in the hotel;
3. Discuss the hotel operating cycle essential in prioritizing
tasks;
4. Enumerate various rooms in the hotels essential in
performing reservations for the hotel; and
5. Present an overview of the job positions in a hotel
through an organizational chart.
THE GLOBAL HOTELIER:
A global hotelier knows how to meet
the growing demands of tourists and
are increasingly aware of the skills
and attitudes they need to develop to
be abreast with the market trends.
A MUST TO KNOW THAT:
With the world market leaning towards
competency- based management,
future hoteliers can only go up the
corporate ladder if they constantly
improve on the skills needed in their
job.
BASIC COMPETENCIES OF GLOBAL HOTELIERS:
 The global hotelier is perceived as a person
who has the following basic competencies:
1. Self-management Competency
2. Communication Competency
3. Multicultural Competency
4. Teamwork Competency
COMPETENCIES OF MANAGERS
 Managers need to have more than basic
competencies for them to be successful in
their daily tasks. They shld. posses the
following:
1. Human Relations Competency- coach, counsel,
and facilitate the learning of their staff.
2. Strategic Competency- having underlying
knowledge and understanding of the organization
and the industry and providing strategic action.
THE GLOBAL TRAVELER (TOURIST)
 The global traveler in the 21st century is
changing. Competition in hotel and resort
industry is fierce and hotels are now
proactive in knowing what their guest want.
 The population of global travelers grows
yearly due to the increasing global relations
among nations.
CHARACTERISTICS OF A GLOBAL TRAVELER:
1) Technology Driven- can use gadgets and
equipment that can efficiently fast track daily
transactions.
2) Budget Conscious-they now understand what they
want. They choose hotels through internet reviews
and blogs.
3) Detail Oriented- Guest know what they want –
pampering and a smooth check in and check out.
4) Youthful Travelers- the power of the youth cannot
be undermined as this demographic will continue to
grow. As the era of baby boomers is at its decline,
more generations Y and X can be seen traveling.
PRODUCT KNOWLEDGE:
 It refers to the basic product and services
offered by the hotel. This may include the
total number of rooms, inside and outside
facilities and services, amenities provided,
rates, vision, mission, and sister properties
of the hotel.
 Basic product knowledge includes revenue
and cost centers, the hotel operating cycle
and guest room types.
HOTEL DEPARTMENT: REVENUE AND COST
CENTERS
Revenue Centers
 These are the income-generating
departments of the hotel.
 They usually have direct hotel guest contact
and are called
“ Front of the House” and also called “the
nerve of the hotel”.
REVENUE CENTERS/ FRONT OF THE
HOUSE:
1. Rooms Department/ Division- comprises the
Front Office, Concierge, Porter and
Housekeeping team.
1. Food and Beverage Department- comprises
the outlets, room service, and banquet teams.
2. Other Departments- includes fitness and
recreation facilities and other income-generating
units not associated with rooms, sales and food
&beverage.
COST CENTERS:
Cost centers provide technical support to
the income-generating departments.
Most of these departments have little
exposure in terms of guest contacts and
are usually located at the “Back of the
House” or “Heart of the House”
COST CENTERS/ “BACK OF THE HOUSE”
DEPARTMENTS:
1. Marketing Dept.- in charge of creating promotional activities
for the hotel
2. Engineering Dept.- in charge of preventive maintenance
management of the rooms and facilities of the hotel.
3. Accounting Dept.- in charge of the billings of the guests and
revenue and cost monitoring.
4. Human Resources- recruits, selects, orients, trains, and
discipline all hotel employees.
5. Security- takes care of the safety of all the people in the hotel
and responds to all cases of threats and emergencies.
6. Sales Department- room and F&B sales teams, responsible
for saturating markets for clients for room occupancy, and for
functions and events to be held in the hotel.
7. Administration or Executive Office- the office of the hotel’s
general manager.
THE HOTEL OPERATIONAL CYCLE:
 Hotel operations can be divided into five (5) phases as
follows:
Pre-arrival
Arrival
In-stayDeparture
Post
Departure
1. PRE-ARRIVAL PHASE:
 Guest contact occurs prior to the guest’s arrival
in the hotel.
 Under this phase, the guest inquires and books
a room or a banquet hall in the hotel.
 The hotel personnel tries to impress the
potential guest’s through product knowledge of
the facilities and services of the hotel, and
outstanding human relation and
communication competencies.
SAMPLE TASKS IN THE PRE-ARRIVAL
PHASE:
 It includes:
 Room reservation
 Banquet reservation
 Answering the telephone
 Answering potential guest inquiries.
2. ARRIVAL PHASE
 The first guest contacts occurs in this phase.
 Here, guests are welcomed to the hotel.
 Most of the tasks in this phase are performed by the
front office team.
 This phase is crucial as the hotel’s first impression is
imprinted on the mind of the hotel guest.
 A disastrous first impression is hard to recover as
guest will have a notion that all services will be bad
from the start
SAMPLE TASK IN THE ARRIVAL PHASE
INCLUDES:
 Guest pick-up at the airport
 Welcoming the guest
 Carrying the guest’s luggage
 Guest’s registration
 Escorting the guest in the room
3. IN-STAY (DURATION)
PHASE:
 This phase focuses on tasks performed in the
entire duration of the guest’s stay.
 All services are performed to make the guest’s
stay in the hotel highly satisfying.
 The hotel’s facilities are maintained and the
guest’s room is well kept to ensure guest
comfort and satisfaction during their stay in the
hotel.
 Majority of the work are done by the
housekeeping team.
SAMPLE TASKS IN IN-STAY(DURATION)
PHASE:
 Room cleaning
 Turndown service
 Accepting guest inquiries and request
 Room service
4. DEPARTURE PHASE:
 The hotels prepares all necessary
requirements to a guest’s check-out from the
property.
 In this phase, all the guest’s requirements are
settled prior to his/her departure.
 The billing is double-checked for accuracy to
avoid any guest complaints.
 Future bookings are also asked.
5. POST DEPARTURE PHASE:
 Upon guest departure, the hotel’s check any
lost items by the guest.
 Then all the necessary guest preference
during his/her stay is inputted in the
Property Management System
 This is also the phase where administrative
work is done.
GUEST ROOM TYPES:
1. Single Room – a room designed for a single traveler.
2. Double Room- a room with two double beds with each
bed usually measuring 54x75inches or 137x191cm
3. Twin Room- a room with 2 single beds with each bed
usually measuring 39x75in or 97x191cm
4. Suite Room – a complete room, usually with a foyer that
connects to one or more bedrooms. Usually, these are
the most expensive rooms in a hotel.
ROOM RATES:
 Some hotels have developed business-class rooms,
which are usually described as “Deluxe” (French word
for “luxury”) and executive rooms.
 Most guest rooms today are well-equipped in terms
of business amenities that cater to business travelers.
 In addition, they are highly flexible in terms of guest
needs by providing them with their reasonable
requests.
SAMPLE HOTEL ORGANIZATIONAL CHART
General
Manager
Director of
Rooms
Director
F&B
Director Sales &
Mktg.
HR Director Director Engineering
Director
Finance and
Admin.
ACTIVITY
1. What are the basic competencies of a global
hotelier? 5 pts. 1-5
2. What is the “Front of the House?” 5 pts. 6-10
3. What is the “Back of the House”? 5 pts. 11-15
4. Identify what are the “revenue centers”? 16-18
5. Identify what are the “cost centers”? 19-25
6. Explain your own understanding on the hotel
operational cycle. 10 pts.
GOOD LUCK!!!
TOUR ACTIVITIES/ASSIGNMENT:
 Visit nearest hotel in Calamba City and conduct a survey.
 Choose a hotel department and interview the hotel staff
on the challenges and benefits in their respective jobs.
 Interview hoteliers and ask them about basic knowledge,
skills, and attitudes needed to succeed in the hotel and
resort industry.
 Interview hoteliers and ask them about their opinions
about the global traveler in the 21st Century.
 Write it on a white paper then submit next meeting.
Include some pictures for documentation…
 Choose a partner to work on this assignment.
 You will be rated based on your teamwork and output
 Thank You

Mais conteúdo relacionado

Mais procurados

MICRO PERSPECTIVE OF TOURISM AND HOSPITALITY.pptx
MICRO PERSPECTIVE OF TOURISM AND HOSPITALITY.pptxMICRO PERSPECTIVE OF TOURISM AND HOSPITALITY.pptx
MICRO PERSPECTIVE OF TOURISM AND HOSPITALITY.pptx
MyraRetuerma1
 
Rooms division department
Rooms division departmentRooms division department
Rooms division department
rheais
 
Sections of front office department in hotels
Sections of front office department in hotelsSections of front office department in hotels
Sections of front office department in hotels
Dr. Sunil Kumar
 
Front Office Personnel Duties by Ma'amShie
Front Office Personnel Duties by Ma'amShieFront Office Personnel Duties by Ma'amShie
Front Office Personnel Duties by Ma'amShie
Shiela Mae
 

Mais procurados (20)

Chapter 1: The Lodging Industry
Chapter 1: The Lodging IndustryChapter 1: The Lodging Industry
Chapter 1: The Lodging Industry
 
Hospitality Management Operation
Hospitality Management OperationHospitality Management Operation
Hospitality Management Operation
 
Service quality in tourism and hospitality
Service quality in tourism and hospitality Service quality in tourism and hospitality
Service quality in tourism and hospitality
 
Accounting in Hotel Front office
Accounting in Hotel Front office Accounting in Hotel Front office
Accounting in Hotel Front office
 
RESERVATION IN HOTEL
RESERVATION IN HOTELRESERVATION IN HOTEL
RESERVATION IN HOTEL
 
Attributes of a hotel Front Office presonnel
Attributes of a hotel Front Office presonnelAttributes of a hotel Front Office presonnel
Attributes of a hotel Front Office presonnel
 
Rooms division
Rooms divisionRooms division
Rooms division
 
Hotel Front Office Department
Hotel Front Office DepartmentHotel Front Office Department
Hotel Front Office Department
 
Hotel Front Office & Guest Handling (Guest Cycle) Updated version 23/03/2021
Hotel Front Office & Guest Handling (Guest Cycle) Updated version 23/03/2021Hotel Front Office & Guest Handling (Guest Cycle) Updated version 23/03/2021
Hotel Front Office & Guest Handling (Guest Cycle) Updated version 23/03/2021
 
Functions of houskeeping department
Functions of houskeeping departmentFunctions of houskeeping department
Functions of houskeeping department
 
CHECK IN AND CHECK OUT PROCEDURES IN HOTEL
CHECK IN AND CHECK OUT PROCEDURES IN HOTELCHECK IN AND CHECK OUT PROCEDURES IN HOTEL
CHECK IN AND CHECK OUT PROCEDURES IN HOTEL
 
MICRO PERSPECTIVE OF TOURISM AND HOSPITALITY.pptx
MICRO PERSPECTIVE OF TOURISM AND HOSPITALITY.pptxMICRO PERSPECTIVE OF TOURISM AND HOSPITALITY.pptx
MICRO PERSPECTIVE OF TOURISM AND HOSPITALITY.pptx
 
HOUSEKEEPING OPERATION: ROLES AND FUNCTIONS OF HOUSEKEEPING PERSONNEL
HOUSEKEEPING OPERATION: ROLES AND FUNCTIONS OF HOUSEKEEPING PERSONNELHOUSEKEEPING OPERATION: ROLES AND FUNCTIONS OF HOUSEKEEPING PERSONNEL
HOUSEKEEPING OPERATION: ROLES AND FUNCTIONS OF HOUSEKEEPING PERSONNEL
 
History of hospitality industry
History of hospitality industryHistory of hospitality industry
History of hospitality industry
 
Rooms division department
Rooms division departmentRooms division department
Rooms division department
 
Sections of front office department in hotels
Sections of front office department in hotelsSections of front office department in hotels
Sections of front office department in hotels
 
Lodging & Accommodation
Lodging & AccommodationLodging & Accommodation
Lodging & Accommodation
 
Chapter 1 history of lodging industry
Chapter 1   history of lodging industryChapter 1   history of lodging industry
Chapter 1 history of lodging industry
 
Chapter 3: Front Office Operations
Chapter 3: Front Office OperationsChapter 3: Front Office Operations
Chapter 3: Front Office Operations
 
Front Office Personnel Duties by Ma'amShie
Front Office Personnel Duties by Ma'amShieFront Office Personnel Duties by Ma'amShie
Front Office Personnel Duties by Ma'amShie
 

Destaque (8)

Unusual types of hotels
Unusual types of hotelsUnusual types of hotels
Unusual types of hotels
 
Most unusual hotels of the world
Most unusual hotels of the worldMost unusual hotels of the world
Most unusual hotels of the world
 
HTM Series (Common Mistakes in Hotel Planning, Development and Operation - H...
HTM Series (Common Mistakes in Hotel Planning, Development and Operation -  H...HTM Series (Common Mistakes in Hotel Planning, Development and Operation -  H...
HTM Series (Common Mistakes in Hotel Planning, Development and Operation - H...
 
Chapter 5
Chapter 5Chapter 5
Chapter 5
 
Chapter 6
Chapter 6Chapter 6
Chapter 6
 
Chapter 3
Chapter 3Chapter 3
Chapter 3
 
Chapter 4
Chapter 4Chapter 4
Chapter 4
 
Types of hotels
Types of hotelsTypes of hotels
Types of hotels
 

Semelhante a Lesson 3 The Bare Essentials In Hospitality Industry

Hospitality management
Hospitality managementHospitality management
Hospitality management
Hamid Hussain
 
Reservation&room selling procedures
Reservation&room selling proceduresReservation&room selling procedures
Reservation&room selling procedures
Dr. Sunil Kumar
 
Front office dept.job
Front office dept.jobFront office dept.job
Front office dept.job
Leinoj Lopez
 
Chapter 1.2 hotel departments
Chapter 1.2  hotel departmentsChapter 1.2  hotel departments
Chapter 1.2 hotel departments
Sumit Manwal
 
Glencoe Marketing Series I II. Hospitality and Tourism ! 4. The.docx
Glencoe Marketing Series I II. Hospitality and Tourism   ! 4. The.docxGlencoe Marketing Series I II. Hospitality and Tourism   ! 4. The.docx
Glencoe Marketing Series I II. Hospitality and Tourism ! 4. The.docx
budbarber38650
 
LESSON 1 (FLO) FUNDAMENTALS OF LODGING OPERATIONS (1).pptx
LESSON 1 (FLO) FUNDAMENTALS OF LODGING OPERATIONS (1).pptxLESSON 1 (FLO) FUNDAMENTALS OF LODGING OPERATIONS (1).pptx
LESSON 1 (FLO) FUNDAMENTALS OF LODGING OPERATIONS (1).pptx
MarvinBuensuceso1
 
17721021 manual-for-food-beverage-service
17721021 manual-for-food-beverage-service17721021 manual-for-food-beverage-service
17721021 manual-for-food-beverage-service
Madhuri Husraj
 

Semelhante a Lesson 3 The Bare Essentials In Hospitality Industry (20)

Functions of reservation &porters
Functions of reservation &portersFunctions of reservation &porters
Functions of reservation &porters
 
Hospitality management
Hospitality managementHospitality management
Hospitality management
 
Reservation&room selling procedures
Reservation&room selling proceduresReservation&room selling procedures
Reservation&room selling procedures
 
Hotel-Management-Concept.ppt
Hotel-Management-Concept.pptHotel-Management-Concept.ppt
Hotel-Management-Concept.ppt
 
Lesson 1 - Areas of Rooms Division.pptx
Lesson 1 - Areas of Rooms Division.pptxLesson 1 - Areas of Rooms Division.pptx
Lesson 1 - Areas of Rooms Division.pptx
 
Hotel classification And Front Office management
Hotel classification And Front Office management Hotel classification And Front Office management
Hotel classification And Front Office management
 
Components of Hotel Industry
Components of Hotel IndustryComponents of Hotel Industry
Components of Hotel Industry
 
Hospitality management by saffron institute of hotel management
Hospitality management by saffron institute of hotel management Hospitality management by saffron institute of hotel management
Hospitality management by saffron institute of hotel management
 
Pullman & Novotel Customer relationship management
Pullman & Novotel Customer relationship management Pullman & Novotel Customer relationship management
Pullman & Novotel Customer relationship management
 
Front office dept.job
Front office dept.jobFront office dept.job
Front office dept.job
 
Front office department
Front office departmentFront office department
Front office department
 
Chapter 1.2 hotel departments
Chapter 1.2  hotel departmentsChapter 1.2  hotel departments
Chapter 1.2 hotel departments
 
2015 DHT1113 Topic 5 the lodging management and operations
2015 DHT1113 Topic 5 the lodging management and operations2015 DHT1113 Topic 5 the lodging management and operations
2015 DHT1113 Topic 5 the lodging management and operations
 
Trends in the lodging industry
Trends in the lodging industryTrends in the lodging industry
Trends in the lodging industry
 
Front office operations presentation 1.ppt
Front  office operations presentation 1.pptFront  office operations presentation 1.ppt
Front office operations presentation 1.ppt
 
1. FO Introduction. what is front office operations
1. FO Introduction. what is front office operations1. FO Introduction. what is front office operations
1. FO Introduction. what is front office operations
 
Glencoe Marketing Series I II. Hospitality and Tourism ! 4. The.docx
Glencoe Marketing Series I II. Hospitality and Tourism   ! 4. The.docxGlencoe Marketing Series I II. Hospitality and Tourism   ! 4. The.docx
Glencoe Marketing Series I II. Hospitality and Tourism ! 4. The.docx
 
LESSON 1 (FLO) FUNDAMENTALS OF LODGING OPERATIONS.pptx
LESSON 1 (FLO) FUNDAMENTALS OF LODGING OPERATIONS.pptxLESSON 1 (FLO) FUNDAMENTALS OF LODGING OPERATIONS.pptx
LESSON 1 (FLO) FUNDAMENTALS OF LODGING OPERATIONS.pptx
 
LESSON 1 (FLO) FUNDAMENTALS OF LODGING OPERATIONS (1).pptx
LESSON 1 (FLO) FUNDAMENTALS OF LODGING OPERATIONS (1).pptxLESSON 1 (FLO) FUNDAMENTALS OF LODGING OPERATIONS (1).pptx
LESSON 1 (FLO) FUNDAMENTALS OF LODGING OPERATIONS (1).pptx
 
17721021 manual-for-food-beverage-service
17721021 manual-for-food-beverage-service17721021 manual-for-food-beverage-service
17721021 manual-for-food-beverage-service
 

Último

Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 

Último (20)

Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 

Lesson 3 The Bare Essentials In Hospitality Industry

  • 1. LESSON 3: “THE BARE ESSENTIALS” Prepared for you by: Mrs. Maria Victoria C. Macale, MBA
  • 2. LEARNING OBJECTIVES:  In this chapter, future hoteliers will learn the needed bare essentials of a hotel before they can start studying the various departments in it. They will be able to: 1. Discuss the two major players in the industry. These are the global hotelier & the hotel guest; 2. Identify and explain the interrelationship of various departments in the hotel; 3. Discuss the hotel operating cycle essential in prioritizing tasks; 4. Enumerate various rooms in the hotels essential in performing reservations for the hotel; and 5. Present an overview of the job positions in a hotel through an organizational chart.
  • 3. THE GLOBAL HOTELIER: A global hotelier knows how to meet the growing demands of tourists and are increasingly aware of the skills and attitudes they need to develop to be abreast with the market trends.
  • 4. A MUST TO KNOW THAT: With the world market leaning towards competency- based management, future hoteliers can only go up the corporate ladder if they constantly improve on the skills needed in their job.
  • 5. BASIC COMPETENCIES OF GLOBAL HOTELIERS:  The global hotelier is perceived as a person who has the following basic competencies: 1. Self-management Competency 2. Communication Competency 3. Multicultural Competency 4. Teamwork Competency
  • 6. COMPETENCIES OF MANAGERS  Managers need to have more than basic competencies for them to be successful in their daily tasks. They shld. posses the following: 1. Human Relations Competency- coach, counsel, and facilitate the learning of their staff. 2. Strategic Competency- having underlying knowledge and understanding of the organization and the industry and providing strategic action.
  • 7. THE GLOBAL TRAVELER (TOURIST)  The global traveler in the 21st century is changing. Competition in hotel and resort industry is fierce and hotels are now proactive in knowing what their guest want.  The population of global travelers grows yearly due to the increasing global relations among nations.
  • 8. CHARACTERISTICS OF A GLOBAL TRAVELER: 1) Technology Driven- can use gadgets and equipment that can efficiently fast track daily transactions. 2) Budget Conscious-they now understand what they want. They choose hotels through internet reviews and blogs. 3) Detail Oriented- Guest know what they want – pampering and a smooth check in and check out. 4) Youthful Travelers- the power of the youth cannot be undermined as this demographic will continue to grow. As the era of baby boomers is at its decline, more generations Y and X can be seen traveling.
  • 9. PRODUCT KNOWLEDGE:  It refers to the basic product and services offered by the hotel. This may include the total number of rooms, inside and outside facilities and services, amenities provided, rates, vision, mission, and sister properties of the hotel.  Basic product knowledge includes revenue and cost centers, the hotel operating cycle and guest room types.
  • 10. HOTEL DEPARTMENT: REVENUE AND COST CENTERS Revenue Centers  These are the income-generating departments of the hotel.  They usually have direct hotel guest contact and are called “ Front of the House” and also called “the nerve of the hotel”.
  • 11. REVENUE CENTERS/ FRONT OF THE HOUSE: 1. Rooms Department/ Division- comprises the Front Office, Concierge, Porter and Housekeeping team. 1. Food and Beverage Department- comprises the outlets, room service, and banquet teams. 2. Other Departments- includes fitness and recreation facilities and other income-generating units not associated with rooms, sales and food &beverage.
  • 12. COST CENTERS: Cost centers provide technical support to the income-generating departments. Most of these departments have little exposure in terms of guest contacts and are usually located at the “Back of the House” or “Heart of the House”
  • 13. COST CENTERS/ “BACK OF THE HOUSE” DEPARTMENTS: 1. Marketing Dept.- in charge of creating promotional activities for the hotel 2. Engineering Dept.- in charge of preventive maintenance management of the rooms and facilities of the hotel. 3. Accounting Dept.- in charge of the billings of the guests and revenue and cost monitoring. 4. Human Resources- recruits, selects, orients, trains, and discipline all hotel employees. 5. Security- takes care of the safety of all the people in the hotel and responds to all cases of threats and emergencies. 6. Sales Department- room and F&B sales teams, responsible for saturating markets for clients for room occupancy, and for functions and events to be held in the hotel. 7. Administration or Executive Office- the office of the hotel’s general manager.
  • 14. THE HOTEL OPERATIONAL CYCLE:  Hotel operations can be divided into five (5) phases as follows: Pre-arrival Arrival In-stayDeparture Post Departure
  • 15. 1. PRE-ARRIVAL PHASE:  Guest contact occurs prior to the guest’s arrival in the hotel.  Under this phase, the guest inquires and books a room or a banquet hall in the hotel.  The hotel personnel tries to impress the potential guest’s through product knowledge of the facilities and services of the hotel, and outstanding human relation and communication competencies.
  • 16. SAMPLE TASKS IN THE PRE-ARRIVAL PHASE:  It includes:  Room reservation  Banquet reservation  Answering the telephone  Answering potential guest inquiries.
  • 17. 2. ARRIVAL PHASE  The first guest contacts occurs in this phase.  Here, guests are welcomed to the hotel.  Most of the tasks in this phase are performed by the front office team.  This phase is crucial as the hotel’s first impression is imprinted on the mind of the hotel guest.  A disastrous first impression is hard to recover as guest will have a notion that all services will be bad from the start
  • 18. SAMPLE TASK IN THE ARRIVAL PHASE INCLUDES:  Guest pick-up at the airport  Welcoming the guest  Carrying the guest’s luggage  Guest’s registration  Escorting the guest in the room
  • 19. 3. IN-STAY (DURATION) PHASE:  This phase focuses on tasks performed in the entire duration of the guest’s stay.  All services are performed to make the guest’s stay in the hotel highly satisfying.  The hotel’s facilities are maintained and the guest’s room is well kept to ensure guest comfort and satisfaction during their stay in the hotel.  Majority of the work are done by the housekeeping team.
  • 20. SAMPLE TASKS IN IN-STAY(DURATION) PHASE:  Room cleaning  Turndown service  Accepting guest inquiries and request  Room service
  • 21. 4. DEPARTURE PHASE:  The hotels prepares all necessary requirements to a guest’s check-out from the property.  In this phase, all the guest’s requirements are settled prior to his/her departure.  The billing is double-checked for accuracy to avoid any guest complaints.  Future bookings are also asked.
  • 22. 5. POST DEPARTURE PHASE:  Upon guest departure, the hotel’s check any lost items by the guest.  Then all the necessary guest preference during his/her stay is inputted in the Property Management System  This is also the phase where administrative work is done.
  • 23. GUEST ROOM TYPES: 1. Single Room – a room designed for a single traveler. 2. Double Room- a room with two double beds with each bed usually measuring 54x75inches or 137x191cm 3. Twin Room- a room with 2 single beds with each bed usually measuring 39x75in or 97x191cm 4. Suite Room – a complete room, usually with a foyer that connects to one or more bedrooms. Usually, these are the most expensive rooms in a hotel.
  • 24. ROOM RATES:  Some hotels have developed business-class rooms, which are usually described as “Deluxe” (French word for “luxury”) and executive rooms.  Most guest rooms today are well-equipped in terms of business amenities that cater to business travelers.  In addition, they are highly flexible in terms of guest needs by providing them with their reasonable requests.
  • 25. SAMPLE HOTEL ORGANIZATIONAL CHART General Manager Director of Rooms Director F&B Director Sales & Mktg. HR Director Director Engineering Director Finance and Admin.
  • 26. ACTIVITY 1. What are the basic competencies of a global hotelier? 5 pts. 1-5 2. What is the “Front of the House?” 5 pts. 6-10 3. What is the “Back of the House”? 5 pts. 11-15 4. Identify what are the “revenue centers”? 16-18 5. Identify what are the “cost centers”? 19-25 6. Explain your own understanding on the hotel operational cycle. 10 pts. GOOD LUCK!!!
  • 27. TOUR ACTIVITIES/ASSIGNMENT:  Visit nearest hotel in Calamba City and conduct a survey.  Choose a hotel department and interview the hotel staff on the challenges and benefits in their respective jobs.  Interview hoteliers and ask them about basic knowledge, skills, and attitudes needed to succeed in the hotel and resort industry.  Interview hoteliers and ask them about their opinions about the global traveler in the 21st Century.  Write it on a white paper then submit next meeting. Include some pictures for documentation…  Choose a partner to work on this assignment.  You will be rated based on your teamwork and output  Thank You

Notas do Editor

  1. Front Office- called as “nerve center of the hotel”, it is also the most visible department of the hotel.
  2. Foyer- reception area