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How to Set-Up a Facebook Page For Your Business,[object Object],Tips and Tricks for Enhancing Your Brand and making it “likeable”,[object Object],Presented by Cathy Rodgers,[object Object],Seven Waves Marketing ,[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
500 million users,[object Object],Facebook founder Mark Zuckerman ,[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
[object Object]
Average user is connected to 80 community pages,   groups and events
Average user creates 90 pieces of content each month
More than 30 billion pieces of content shared each month.   (web links, news stories, blog posts, notes, photo albums, etc.)Source: Facebook Stats:  http://www.facebook.com/press/info.php?statistics,[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
Mobile,[object Object],[object Object]
People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
Why?,[object Object],Referrals,[object Object],68% of U.S. facebook users are more likely to buy on a positive facebook friend referral ,[object Object],				- eMarketer,[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
Let’s Start …,[object Object],Create a Page for your Business,[object Object],http://www.facebook.com/pages/create.php?ref=ts,[object Object],Or search “create” in your fb search bar,[object Object],Or find a page you like and go to the bottom:“Create a Page for My Business”,[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
Let’s Start …,[object Object],You must have a personal page in order to create a business page. ,[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
Starting,[object Object],1. Establish your Name / Brand / Intent before Starting,[object Object],[object Object]
facebook will not let you change the name of your page
 Designate a backup administrator Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
Starting,[object Object],2. Photo / Logo Size,[object Object],[object Object]
 Avatar of your Logo displays at 200 pixels wide by 520 deepFacebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
Sizing,[object Object],2. Sizes,[object Object],200 x 500 px,[object Object],200 x 545 px,[object Object],200 x 600 px,[object Object],                                                        Thanks to www.Clear-River.com,[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
Sizing,[object Object],After uploading large image, click back on “Change Picture”,[object Object],Edit Thumbnail size,[object Object],Slide box over image,[object Object],to select thumb ,[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
Don’t Miss This,[object Object],Most Under-utilized Feature,[object Object],In the box directly under “suggest to friends” where you see “write something” and above the info/hours of operation box.,[object Object],Put your personalized info here – along with a linkto your website(s),[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
Don’t Miss This,[object Object],Reminder:  Facebook is Worldwide,[object Object],1. What if they land on your page?  What will they see?Be sure to put your location – you now manage a mini-website / make everything is intuitive for youraudience,[object Object],2. Info Tab – Be sure to fill out all information,[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
Jazz it Up,[object Object],Add Your Blog to Your Page with a tab,[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
Customize User Experience,[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
Customize User Experience,[object Object],Search for FBML Application,[object Object],To create a Landing Page TabFBML allows you to drop in customcode with graphics   ,[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
There’s an App for That,[object Object],Bring it all to facebook,[object Object],with Involver.com,[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
There’s an App for That,[object Object],Add a Newsletter Subscribe Form to your Page,[object Object],with an Auto Responder,[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]
Searching ,[object Object],How will they find you?,[object Object],Set up your Facebook URL(after 25 fans),[object Object],Be found on Google,[object Object],Go to: http://www.facebook.com/username/,[object Object],Facebook.com/sevenwaves,[object Object],www.7wavesmarketing.com,[object Object]

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