You will just find the info about Afghan Carpet it's types, Market position, Customer Needs,

2. ‫برکاته‬ ‫و‬ ‫هللا‬ ‫رحمته‬ ‫و‬ ‫علیکم‬ ‫السالم‬

3. Afghan carpet or Afghan rug

4. Presented by:
• Ahmad Zia “Lodin”
• Mohammad Sajjad “Azami ”
• Habibullah Karim
• Mohammad Zaman
• Mirwais Zazai

5. Lay Out
• Introduction
• Carpet Processing
• Types of Afghan Rug
• Places of processing
• Markets for Afghan rugs
• Global value chain of Afghan carpet
• Market positioning

6. Cont……
• OTF Group
• Understand Carpet Buyers Needs
• Articulate Afghan Carpet Market
Positioning
• Develop Action Guidelines
• Tips for Buying an Afghan Rug
• Conclusion

7. Introduction
• Is a type of hand-woven floor-
covering textile traditionally made
in Afghanistan

8. Carpet processing

9. Types of Afghan rugs
• Afghan or Daulatabad Rugs.
• Shindand or Adraskand Rugs.
• Baluch Rugs.
• Kilims.
• Mauri Rugs.
• Baluchi Rug.

10. Places of processing rug

11. Markets for Afghani rugs
Tribal carpet.
Internal
market inside
Afghanistan.
External
market
• For their personal
use
• All around
Afghanistan
• In global market
• (Hamburg,china,US
A,UK,UAE,PAKIST
AN.)

12. Global value chain of
Afghan carpet

14. • The OTF Group (On The Frontier) is a
private sector
• Create solutions to help firms discover
new export markets and become
globallycompetitive

15. • Brand identity: product’s aesthetics,
quality of inputs, and value.
• Size matters more in the US; weave
and price more in Germany.
• Afghanistan is well positioned with
hand knotted, naturally dyed carpets,
such as Chob Rung carpets
Understand Carpet Buyers Needs

16. Articulate Afghan Carpet
Market Positioning
• Afghanistan should pursue a
differentiation-based strategy
• This will require concerted focus on
developing a quality product (design,
inputs, value) and fostering reliable,
high trust relations with buyers

17. Develop Action Guidelines
• Afghanistan will likely pursue two
production models: an Integrated
Production Facility (IPF) and a
Distributed Production Network
(DPN)
• Total NPV of 10 year cluster cash
flow $84.8 M; required
investment of $83.8 M

18. Tips for Buying an Afghan Rug
Buyers should really take their time
when deciding which wool Rug to
purchase.
The following tips can help buyers
choose the right Afghan rug.
• Decide on the Size
• Choose a Color of Motif
• Check the Construction

19. Conclusion
• Afghan carpet is a type of hand-
woven floor-covering textile
traditionally made in Afghanistan.
• An Afghan rug is a great investment,
but also has a certain charm that can
fit different styles and tastes.