SPARK to FLAME: Social Media Customer Acquisition Strategies
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Stephanie Chapparo, Wildfire, SMASH summit Presentation
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SPARK to FLAME: Social Media Customer Acquisition Strategies
- 1. SPARK to FLAME Stephanie Chaparro @wildfireapp
- 2. WILDFIRE Social Media Platform enabling clients to manage all their social media needs in one place Launched over 150K campaigns Focus on consultative services for clients | |
- 3. WHAT DOES SOCIAL CUSTOMER ACQUISITION mean? Facebook Fans Email Addresses User Generated Content In-Store Traffic Site Traffic
- 4. 3 Golden Rules for Facebook Acquisition FIND Your Fans ENGAGE Your Fans SPREAD The Word 1 2 3
- 5. RULE 1: Find Your Fans GROW 1. EXISTING AUDIENCE ACQUIRE 2. FANS facebook with Ads LEVERAGE 3. OTHER CHANNELS
- 6. FINDING FANS say they learned about a fan page because of an ad 75% Source: Facebook
- 7. RULE 2: Engage Your Fans 2. EXCLUSIVE 1. INCENTIVE 3. TARGETED Tap into Fans interests and passions through questions and content Provide incentive to engage with brand Award fans with exclusive deals and content
- 9. RULE 3: Spread the Word SOCIAL ATTRACTIVE SIMPLE 1 1 +
- 11. TAKEAWAYS for Key social customer acquisition Get your community talking Facebook VIP Never stop changing it up
- 12. Wildfire Interactive, Inc. 1600 Seaport Blvd Redwood City, CA 94301 wildfireapp.com facebook.com/wildfireinteractive @wildfireapp +1-888-274-0929 info@wildfireapp.com
Notas do Editor
- Social media marketing company based in Redwood City, CA.2) Over the last couple of years our technology has powered over 150k social media marketing campaigns. 3)My team focuses on helping out clients define their social media objectives and determine tactics to achieve those objectives using Wildfire’s platform.
- So getting to why I am here today. I am sure we all have ways of defining what social acquisition means, but I wanted to impart some of mine. When we talk about acquiring customers via social channels we are talking about: Facebook FansEmail AddressesContent generated by usersIn-store trafficSite trafficI want to focus on today is how to acquire these customers using Facebook– and how to do so in a way that is cost effective, requires minimal effort and drives huge results
- So here they are. The 3 Golden Rules to Facebook Acquisition:Find your FansEngage your FansSpread the WordYes it is just that simple. OK so maybe it requires a little bit of work, but when we focus on these three tenants you are optimizing the value that Facebook offers to it’s fullest. A lot of our clients believe that social marketing works just like search. They couldn’t be more wrong. It’s not a linear relationship, it requires cultivating, nurturing and activation.Common mistakes – focus on growing and then jumping to monetization. Importance of establishing a relationship– communicate, relate to you, w/o jumping straight to a closeMy goal today is to bring these three rules to life, provide real life examples of what we’ve seen, and hopefully empower you all to launch your social marketing initiatives.