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Monday, July 16, 2012
Monday, July 16, 2012
Daddy! Daddy!
                        What are we doing
                            tonight?




Monday, July 16, 2012
Monday, July 16, 2012
GET BADGES
                          ON YOUR
                         TIMBUKTU
                        PASSPORT!



Monday, July 16, 2012
Monday, July 16, 2012
60K + TOTAL DOWNLOADS   (with no marketing)




                           DOWNLOAD INCREASE
                                    + 82%
           Month 1        Month 2            Month 3


Monday, July 16, 2012
+80%
                        February 2012 - June 2012




                                                    PER USER
Monday, July 16, 2012
WHERE DOES THE CONTENT COME FROM?




                        We partner with top quality publishers
                        and illustrators from all over the world
                        (McSweeney’s, Planeta Tangerina, Bomboland, They Draw and Cook, Olimpia Zagnoli,
                          Andrew Kolbs, Emiliano Ponzi, Philip Giordano, Blanca Gomez, Miguel Porlan)

Monday, July 16, 2012
HOW DO WE MAKE MONEY?
  1)




                                            PREMIUM
                                            CONTENT
                                      (virtual currency: bubbles)




Monday, July 16, 2012
HOW DO WE MAKE MONEY?
 2)




                                          CURATED
                                           OFFERS
                                    (TOP QUALITY CHILDREN’s GOODS)

Monday, July 16, 2012
Monday, July 16, 2012
TEAM
                                       publishing                                      education
                                      · U.C Berkeley                                  · M.A Pedagogy and
                                                                                        Contemporary Dance
                                      · McSweeney’s
                                                                                      · Award-winning playwright &
                                      · Colors Magazine                                 director (Somari)
                                      · La Repubblica                                 · Serial Social Entrepeneur
                                                                                        (Kilodrammi, Sferracavalli)
                                      · Rai Corporation


                            elena                                      francesca
                           Favilli                                       cavallo
                               ceo                                Creative Director

                                       design                                          technology
                                      · Studiopepe - Design                           · Full stack software engineer
                                        and consultancy: New
                                        York Times T Magazine,                        · 12yrs experience developing in
                                        Elle Decoration UK, De                          house and customer projects for
                                        Padova                                          companies like: Accenture, Alitalia,
                                                                                        Ferrero, Heineken, Mediaset,
                                      · Assistant professor                             Fastweb.
                                        and visiting lecturer -
                                        Politecnico di Milano

                                      · Rizzoli’s Interior
                        samuele         magazines
                                                                            diego
                          motta                                      trinciarelli
                        ui designer                                            CTO

Monday, July 16, 2012
financing
                              Raising $1M
                            Already closed $515,000




                           USE OF FUNDS
                        $600K new hires (scale the product)
                        $400K mktg & sales (get customers)


Monday, July 16, 2012
Monday, July 16, 2012

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Timbuktu

  • 3. Daddy! Daddy! What are we doing tonight? Monday, July 16, 2012
  • 5. GET BADGES ON YOUR TIMBUKTU PASSPORT! Monday, July 16, 2012
  • 7. 60K + TOTAL DOWNLOADS (with no marketing) DOWNLOAD INCREASE + 82% Month 1 Month 2 Month 3 Monday, July 16, 2012
  • 8. +80% February 2012 - June 2012 PER USER Monday, July 16, 2012
  • 9. WHERE DOES THE CONTENT COME FROM? We partner with top quality publishers and illustrators from all over the world (McSweeney’s, Planeta Tangerina, Bomboland, They Draw and Cook, Olimpia Zagnoli, Andrew Kolbs, Emiliano Ponzi, Philip Giordano, Blanca Gomez, Miguel Porlan) Monday, July 16, 2012
  • 10. HOW DO WE MAKE MONEY? 1) PREMIUM CONTENT (virtual currency: bubbles) Monday, July 16, 2012
  • 11. HOW DO WE MAKE MONEY? 2) CURATED OFFERS (TOP QUALITY CHILDREN’s GOODS) Monday, July 16, 2012
  • 13. TEAM publishing education · U.C Berkeley · M.A Pedagogy and Contemporary Dance · McSweeney’s · Award-winning playwright & · Colors Magazine director (Somari) · La Repubblica · Serial Social Entrepeneur (Kilodrammi, Sferracavalli) · Rai Corporation elena francesca Favilli cavallo ceo Creative Director design technology · Studiopepe - Design · Full stack software engineer and consultancy: New York Times T Magazine, · 12yrs experience developing in Elle Decoration UK, De house and customer projects for Padova companies like: Accenture, Alitalia, Ferrero, Heineken, Mediaset, · Assistant professor Fastweb. and visiting lecturer - Politecnico di Milano · Rizzoli’s Interior samuele magazines diego motta trinciarelli ui designer CTO Monday, July 16, 2012
  • 14. financing Raising $1M Already closed $515,000 USE OF FUNDS $600K new hires (scale the product) $400K mktg & sales (get customers) Monday, July 16, 2012