2. WHY MOM BLOGGERS?
They are professionals.
Their websites rank higher than yours.
They hustle hard. They focus.
They are making more $ than you are.
They care.
Friday, May 3, 13
3. WHY NOT MOM BLOGGERS?
Not a magic bullet.
They are not FREE press.
They don’t want your free STUFF.
Friday, May 3, 13
5. 2012 #readforgood with PBSKids and 6 publishing partners.
More than 200 blog posts
76000 book reads
7000 midday meals donated to hungry kids.
Over 2300 hashtag mentions.
A job well done. Accomplished with a LOT of heart
and hard hard work from the community and our
partners.
Friday, May 3, 13
6. MeMeTales Reach
WHAT WAS OUR REACH?
Our moms run blogs with over 4
million per month combined page
views per month.
They own and curate Pinterest boards
with over a 800,000 followers.
We work with companies like
PBSKids, Scholastic, Babycenter
and Melissa and Doug.
Our influence runs deep and wide.
Reach of NTFFC
• 70K registered users, adding over
1K users/week
• 8K twitter followers (all company
accounts)
• 2400 facebook fans
• 15500 Pinterest followers
• 57000 Newsletter subscribers
• 65K+ pageviews/month
• NoTimeForFlashCards
• 13K facebook fans
• 8K twitter followers
• > 300,000 Pinterest Followers!
• 25k+ pageviews per DAY!
• Bloggers participating have over
100K twitter followers and facebook
fans
Friday, May 3, 13
7. HOW DID WE DO IT?
Early relationships are important.
- Trust
- Legitimacy
Be an open book - tell your story.
Partnerships are key.
Cause campaign.
We made no $, we donated $.
It was a community.
Well, it really was not all free at all.
Friday, May 3, 13
8. HOW YOU CAN DO IT?
Think long term
Step out and find them, it is an investment.
Become the community.
Have a compelling story and learn to tell it.
Work WITH them. GROW with them.
Friday, May 3, 13
9. THINK LONG TERM
IDEA - Get feedback. Pitch, pitch, pitch.
PRODUCT DEV - Loop them in. Give early access.
ADVISORY BOARD - Get the right people on board.
USER TESTING - Take 5 minutes and give me feedback?
SCALABLE WORKFORCE - Have a role to fill? Hire them!
CONTENT CREATORS - They can be your bloggers, social media arm, newsletter
editors and more.
Finally -> they can be your MARKETING ARM too!
Friday, May 3, 13
10. FIND THEM WHERE???
FIND THE LEADERS IN THE NICHE - Speakers at conferences, just good bloggers
FIND THE FOLLOWERS OR NEWCOMERS - Commentors, smaller bloggers.
LOCATE THE QUALITY PEOPLE - Who are the best?
HIGH INTEGRITY IS A MUST - Listen to your gut.
ATTEND A CONFERENCE EARLY ON - Face to face is priceless.
PINTEREST - Do you know about collaborative boards?? Now you do ;)
LINKY - Great for discovery!
INSTAGRAM HASHTAG - Jump in, follow and then lead.
GOOGLE+ - Find the communities.
Friday, May 3, 13
11. GIVE BACK TO YOUR COMMUNITY
ENGAGE WITH THEM
PROMOTE THEM
LINKED IN RECOMMENDATIONS
LISTS - BLOGGERS WE LOVE ON TWITTER, BLOG etc
A MONTH OF FEATURES
INTERVIEW ON GOOGLE+
MAKE INTRODUCTIONS
Friday, May 3, 13
12. GROW TOGETHER - CAMPAIGN vs POSTS
FIND THE WIN WIN
LONG TERM = DEEPER IMPACT
OPPORTUNITY TO PROMOTE EACH OTHER?
HIRE BLOGGERS THAT WORK TOGETHER
PARTNER WITH COMPANIES FOR INITIATIVES
Friday, May 3, 13
13. AND ABOUT THE $$
DON’T BE STINGY
BE OPEN ABOUT YOUR BUDGET
GIVE TANGIBLE GOALS
SIGN CONTRACTS
BE AWARE OF FTC
DON’T PROMISE RANDOM STUFF
Friday, May 3, 13
14. IN A RUSH?
REACH OUT FOR INTROS - NOT FREE ;)
HOST A LOCAL GATHERING
DESIGN A CONTEST
HIRE A FIRM
TRY SPONSORED POSTS
Friday, May 3, 13
15. HOW YOU CAN DO IT?
Think long term
Step out and find them, it is an investment.
Become the community.
Have a compelling story and learn to tell it.
Work WITH them. GROW with them.
Friday, May 3, 13
