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Creating A
Kick-A#!
Culture


        Dharmesh
        Shah, Founder/CT
        O




                           v2
Hi, I’m
@dharmesh
All-in-one marketing software
‹#›
‹#›
culture:
Set of shared
beliefs, values and
practices.
Now, an
observation…
Most startups
don’t think much
about culture.
WE’RE PUTTING

A DENT
IN THE UNIVERSE.

THAT’S OUR F#!@ING CULTURE!
Culture?.
Relax. I got
this…




 We have beer
 and ping-pong
Create a culture?
Sounds fishy.
Culture should
just happen.
WHY SHOULD
YOU SPEND
CALORIES ON
CULTURE?
You may not be able
to craft culture.

But, you can kill it
through neglect.
convention
over
configuration
Get the right
people to
self-select.
product is to marketing
           as
culture is to recruiting
The interest rate on
culture debt is usually
higher than
technology debt.
Cultural debt is rarely
“forgiven”

You’re going to have
to pay it.
Questions for your culture deck:

1.What are we doing?
2.Why are we doing it?
3.What do we believe?
4.Who do we want joining us?
5.How do we get them?
6.What does success look like?
Don’t create the
culture you think you
should have.

Create the one you
want to have.
Whether you plan
it or not, you will
  have a culture.

And, it determines
  your destiny.
Why not
create a
culture you
love?
tweet me:
  @dharmesh

CultureCode.com
If you have time to
read only one 100+
slide presentation
on culture…
Read the Netflix
           culture deck.
           It’s awesome.




netflix.culturedeck.com
If you have the
           time to read two.
           Read it twice!




netflix.culturedeck.com
If you like your culture decks
prettier but less insightful…
Check out:

CultureDeck.com

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Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Notas do Editor

  1. OutlineWhy worry about culture?Default to OpenWhen you’re getting started, the co-founders think with one brain. They tell each other everything.Then, as the early employees come on board…you decide not to “distract” them. Engineers don’t care about financials, right? Designers don’t delve into life-time-value data, right?Transparency trumps paranoiaShare all the facts. Hard for people to make smart decisions without facts.Face the facts. No rose colored glasses.Understand debt: Technology, Process and People. Interest rate on people debt is the highest.The 5 Whys: Not Just About System Outages At 3amCulture: It’s About Freedom – Not Free Beer.Pick Your One True Metric™Make metrics actionable. Actionable metrics don’t mean crap if nobody acts.
  2. OutlineWhy worry about culture?Default to OpenWhen you’re getting started, the co-founders think with one brain. They tell each other everything.Then, as the early employees come on board…you decide not to “distract” them. Engineers don’t care about financials, right? Designers don’t delve into life-time-value data, right?Transparency trumps paranoiaShare all the facts. Hard for people to make smart decisions without facts.Face the facts. No rose colored glasses.Understand debt: Technology, Process and People. Interest rate on people debt is the highest.The 5 Whys: Not Just About System Outages At 3amCulture: It’s About Freedom – Not Free Beer.Pick Your One True Metric™Make metrics actionable. Actionable metrics don’t mean crap if nobody acts.
  3. BETH: Set the tone by making this a text-over image slide. This will set up the next slide (he grey-on-white) better, and establish the rhythm of point, point, TWEETABLE (which your humble editors go on about at some length in later sections).
  4. http://www.istockphoto.com/stock-photo-17124788-stars-in-outer-space.php?st=ce5e2b8
  5. http://www.huffingtonpost.com/2010/02/17/sex-stats-70-of-men-and-3_n_465779.htmlhttp://www.istockphoto.com/stock-photo-20082863-grass-looking-wistfully-up.php?st=78276ce
  6. OutlineWhy worry about culture?Default to OpenWhen you’re getting started, the co-founders think with one brain. They tell each other everything.Then, as the early employees come on board…you decide not to “distract” them. Engineers don’t care about financials, right? Designers don’t delve into life-time-value data, right?Transparency trumps paranoiaShare all the facts. Hard for people to make smart decisions without facts.Face the facts. No rose colored glasses.Understand debt: Technology, Process and People. Interest rate on people debt is the highest.The 5 Whys: Not Just About System Outages At 3amCulture: It’s About Freedom – Not Free Beer.Pick Your One True Metric™Make metrics actionable. Actionable metrics don’t mean crap if nobody acts.
  7. OutlineWhy worry about culture?Default to OpenWhen you’re getting started, the co-founders think with one brain. They tell each other everything.Then, as the early employees come on board…you decide not to “distract” them. Engineers don’t care about financials, right? Designers don’t delve into life-time-value data, right?Transparency trumps paranoiaShare all the facts. Hard for people to make smart decisions without facts.Face the facts. No rose colored glasses.Understand debt: Technology, Process and People. Interest rate on people debt is the highest.The 5 Whys: Not Just About System Outages At 3amCulture: It’s About Freedom – Not Free Beer.Pick Your One True Metric™Make metrics actionable. Actionable metrics don’t mean crap if nobody acts.
  8. OutlineWhy worry about culture?Default to OpenWhen you’re getting started, the co-founders think with one brain. They tell each other everything.Then, as the early employees come on board…you decide not to “distract” them. Engineers don’t care about financials, right? Designers don’t delve into life-time-value data, right?Transparency trumps paranoiaShare all the facts. Hard for people to make smart decisions without facts.Face the facts. No rose colored glasses.Understand debt: Technology, Process and People. Interest rate on people debt is the highest.The 5 Whys: Not Just About System Outages At 3amCulture: It’s About Freedom – Not Free Beer.Pick Your One True Metric™Make metrics actionable. Actionable metrics don’t mean crap if nobody acts.
  9. OutlineWhy worry about culture?Default to OpenWhen you’re getting started, the co-founders think with one brain. They tell each other everything.Then, as the early employees come on board…you decide not to “distract” them. Engineers don’t care about financials, right? Designers don’t delve into life-time-value data, right?Transparency trumps paranoiaShare all the facts. Hard for people to make smart decisions without facts.Face the facts. No rose colored glasses.Understand debt: Technology, Process and People. Interest rate on people debt is the highest.The 5 Whys: Not Just About System Outages At 3amCulture: It’s About Freedom – Not Free Beer.Pick Your One True Metric™Make metrics actionable. Actionable metrics don’t mean crap if nobody acts.
  10. OutlineWhy worry about culture?Default to OpenWhen you’re getting started, the co-founders think with one brain. They tell each other everything.Then, as the early employees come on board…you decide not to “distract” them. Engineers don’t care about financials, right? Designers don’t delve into life-time-value data, right?Transparency trumps paranoiaShare all the facts. Hard for people to make smart decisions without facts.Face the facts. No rose colored glasses.Understand debt: Technology, Process and People. Interest rate on people debt is the highest.The 5 Whys: Not Just About System Outages At 3amCulture: It’s About Freedom – Not Free Beer.Pick Your One True Metric™Make metrics actionable. Actionable metrics don’t mean crap if nobody acts.
  11. BETH: YAY. More like these. Although technically this is a tweetable.