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PJ McCormick, Challenging Data Driven Design, WarmGun 2013
1.
Data Helps You Make
Decisions PJ McCormick | @mynameispj
2.
3.
4.
5.
6.
7.
8.
The Mountain Three Wolf
Moon Shirt $19.99
9.
The Mountain Three Wolf
Moon Shirt $19.99
10.
WIN ✓ FAIL The Mountain Three Wolf
Moon Shirt $19.99 VS ✕ The Mountain Three Wolf Moon Shirt $19.99
11.
I’m not as
smart as I think I am.
12.
My awesome new thing! CONVERSION
13.
14.
15.
16.
17.
18.
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21.
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23.
24.
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Data helps you make
decisions
27.
Data helps you make
decisions
28.
Data makes decisions
29.
OUR SITE SITE C SITE
A SITE B BOUNCE RATES FROM THE HOME PAGE
30.
WHAT THE HELL IS
WRONG WITH THE HOME PAGE
31.
OUR SITE SITE C SITE
A SITE B BOUNCE RATES FROM THE HOME PAGE
32.
AFFILIATE ADS PAID SEARCH DIRECT ORGANIC
SEARCH BOUNCE RATES BROKEN OUT BY TRAFFIC CHANNEL
33.
WHAT THE HELL IS
WRONG WITH THE HOME PAGE
34.
WHAT THE HELL IS
WRONG WITH THE AFFILIATE ADS
35.
OUR SITE SITE C SITE
A SITE B BOUNCE RATES FROM THE HOME PAGE
36.
AFFILIATE ADS PAID SEARCH DIRECT ORGANIC
SEARCH BOUNCE RATES BROKEN OUT BY TRAFFIC CHANNEL
37.
Data helps you make
decisions
38.
39.
40.
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SLIDE 1 SLIDE 2 SLIDE
3 SLIDE 4 USER ENGAGEMENT OF SLIDESHOWS
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SLIDE 1 SLIDE 2 SLIDE
3 SLIDE 4 USER ENGAGEMENT OF SLIDESHOWS
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SLIDE 1 SLIDE 2 SLIDE
3 SLIDE 4 USER ENGAGEMENT OF SLIDESHOWS
63.
64.
65.
WIN ✓ The Mountain Three Wolf
Moon Shirt $19.99 FAIL ✕ The Mountain Three Wolf Moon Shirt $19.99
66.
The Mountain Three Wolf
Moon Shirt $19.99 The Mountain Three Wolf Moon Shirt $19.99
67.
Data does not make
decisions
68.
Data helps you make
decisions
69.
Thanks. ! ! PJ McCormick |
@mynameispj
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