Cap Watkins, Designing for Scale, WarmGun 2013
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Etsy’s Principles of Product Design
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Cap Watkins, Designing for Scale, WarmGun 2013
- 2. Hi there!
- 9. 2010
- 10. 2011
- 11. 2012
- 12. 2013
- 17. Product
- 22. No silos.
- 23. Not only are we easily able to work across the product.
- 24. We have to.
- 25. It’s our job to think holistically.
- 27. Talked to every designer who had touched that page.
- 30. If we hadn’t spoken to everyone...
- 31. If we stayed in our silo...
- 32. We would have assumed a lot.
- 33. We would have been wrong a lot.
- 34. We would have wasted a lot of time.
- 36. Just like we don’t want to silo projects.
- 37. We don’t want to silo our process.
- 38. Designers at Etsy work in many different ways.
- 42. Whatever the process is
- 43. We want it to be transparent.
- 48. Perfection is a pursuit.
- 50. Two Approaches
- 51. A B
- 54. We’re wrong. A lot.
- 55. ?
- 57. Allows you to screw up.
- 58. Allows you to screw up. Learn about your ideas and make them better.
- 59. The Listing Page
- 63. 4-6 weeks.
- 64. The result?
- 65. Total disaster.
- 67. The secret:
- 68. We knew it would fail.
- 69. We planned for it to fail.
- 73. Accepting our designs are imperfect.
- 74. All principles are subject to change.
- 75. Thanks :) Cap Watkins, @cap