SlideShare uma empresa Scribd logo

Cult brands

•Transferir como PPTX, PDF•
•
Manas Ranjan Hota
Manas Ranjan Hota

My take on what made some of the biggest Brands today and what made them from just another Brand to a "CULT BRAND"

NegóciosDiversão e humor
1 de 10
CULT BRANDS: What They Did Right!!! By: ManasRanjanHota
Brands V/S Cult Brands Brands Brands are spheres of influence, and the most magnetic brands win in the marketplace. They get repeatedly chosen over the competition, not once or twice, but week after week, year after year. Cult Brands Cult Brands are a special class of magnetic brands that command super-high customer loyalty and almost evangelical customers or followers who are devoted to them.
Brands V/S Cult Brands BRANDS Cult Brands
Things that differentiate Cult Brands History Culture
Customers want to be the part of a group that’s different..
Cult Brand inventors show daring & determination “This odd littleegg shaped car is just plain ‘Ugly.’ It won’t sell.” ,[object Object]
Volkswagen Beetle: The best selling car of all time!,[object Object]
Cult Brands create evangelists!
Cult Brands always create customer communities
Concluding… Cult brands focus on serving the customers they already have. They don't try to attract hypothetical new customers. They look to the congregation, value their opinions, and reward them.

Recomendados

Cult branding
Cult brandingCult branding
Cult brandingAnkit Ranjan
 
Cult brand
Cult brandCult brand
Cult brandThejus Kommadath
 
The Seven Rules of Cult Brands
The Seven Rules of Cult BrandsThe Seven Rules of Cult Brands
The Seven Rules of Cult BrandsThe Cult Branding Company
 
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...Cult Collective
 
Archetypal Branding: Cult Branding 2.0
Archetypal Branding: Cult Branding 2.0Archetypal Branding: Cult Branding 2.0
Archetypal Branding: Cult Branding 2.0The Cult Branding Company
 
An Introduction to Cult Branding - the truth behind customer loyalty!
An Introduction to Cult Branding - the truth behind customer loyalty!An Introduction to Cult Branding - the truth behind customer loyalty!
An Introduction to Cult Branding - the truth behind customer loyalty!The Cult Branding Company
 
Legions of Loyalty
Legions of LoyaltyLegions of Loyalty
Legions of LoyaltyThe Cult Branding Company
 
Cultivating Cult Brand Culture: How Top Brands Attract & Retain Top Talent
Cultivating Cult Brand Culture: How Top Brands Attract & Retain Top TalentCultivating Cult Brand Culture: How Top Brands Attract & Retain Top Talent
Cultivating Cult Brand Culture: How Top Brands Attract & Retain Top TalentCult Collective
 

Recomendados

Cult branding
Cult brandingCult branding
Cult brandingAnkit Ranjan
 
Cult brand
Cult brandCult brand
Cult brandThejus Kommadath
 
The Seven Rules of Cult Brands
The Seven Rules of Cult BrandsThe Seven Rules of Cult Brands
The Seven Rules of Cult BrandsThe Cult Branding Company
 
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...Cult Collective
 
Archetypal Branding: Cult Branding 2.0
Archetypal Branding: Cult Branding 2.0Archetypal Branding: Cult Branding 2.0
Archetypal Branding: Cult Branding 2.0The Cult Branding Company
 
An Introduction to Cult Branding - the truth behind customer loyalty!
An Introduction to Cult Branding - the truth behind customer loyalty!An Introduction to Cult Branding - the truth behind customer loyalty!
An Introduction to Cult Branding - the truth behind customer loyalty!The Cult Branding Company
 
Legions of Loyalty
Legions of LoyaltyLegions of Loyalty
Legions of LoyaltyThe Cult Branding Company
 
Cultivating Cult Brand Culture: How Top Brands Attract & Retain Top Talent
Cultivating Cult Brand Culture: How Top Brands Attract & Retain Top TalentCultivating Cult Brand Culture: How Top Brands Attract & Retain Top Talent
Cultivating Cult Brand Culture: How Top Brands Attract & Retain Top TalentCult Collective
 
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial ConsumersCult Collective
 
The 10 Types of Challenger Brands
The 10 Types of Challenger BrandsThe 10 Types of Challenger Brands
The 10 Types of Challenger BrandsChris Perry
 
Cult branding
Cult brandingCult branding
Cult brandingDharshana Ramachandran
 
David vs Goliath: Embracing the challenger mindset
David vs Goliath: Embracing the challenger mindsetDavid vs Goliath: Embracing the challenger mindset
David vs Goliath: Embracing the challenger mindsetForever Beta
 
Challenger Brands - strategies to make market leaders sweat
Challenger Brands - strategies to make market leaders sweat Challenger Brands - strategies to make market leaders sweat
Challenger Brands - strategies to make market leaders sweat John Blaskett
 
Are You a Challenger Brand?
Are You a Challenger Brand?Are You a Challenger Brand?
Are You a Challenger Brand?Web Ad.vantage Inc.
 
Adculture
AdcultureAdculture
Adcultureelkarow
 
Brand Personality & Consumers Assignment - Pat Bolger
Brand Personality & Consumers Assignment - Pat BolgerBrand Personality & Consumers Assignment - Pat Bolger
Brand Personality & Consumers Assignment - Pat Bolgerpbolg
 
Challenger brand thought
Challenger brand thoughtChallenger brand thought
Challenger brand thoughtPESHWA ACHARYA
 
Challenger brands
Challenger brandsChallenger brands
Challenger brandsStormTheNorm Ventures
 
We are no.2. we try harder. Authored by Anisha Motwani
We are no.2. we try harder. Authored by Anisha MotwaniWe are no.2. we try harder. Authored by Anisha Motwani
We are no.2. we try harder. Authored by Anisha MotwaniStormTheNorm Ventures
 
Ppt
PptPpt
PptSheran Khan
 
POV: How to be a broadly relevant lifestyle brand
POV: How to be a broadly relevant lifestyle brandPOV: How to be a broadly relevant lifestyle brand
POV: How to be a broadly relevant lifestyle brandJillian Hart
 
Challenger Brands slideshare by DirectionGroup
Challenger Brands slideshare by DirectionGroup Challenger Brands slideshare by DirectionGroup
Challenger Brands slideshare by DirectionGroup DirectionGroup Limited
 
What challenger brands are, how they work and how to become one. Illustrated ...
What challenger brands are, how they work and how to become one. Illustrated ...What challenger brands are, how they work and how to become one. Illustrated ...
What challenger brands are, how they work and how to become one. Illustrated ...Drthomasbrand Limited
 
10 tips on avoiding an early grave for your brand or company
10 tips on avoiding an early grave for your brand or company10 tips on avoiding an early grave for your brand or company
10 tips on avoiding an early grave for your brand or companyGary Bembridge
 
Nike brand prism
Nike brand prismNike brand prism
Nike brand prismNargis Alokozay
 
Brand identity prism kepferer model
Brand identity prism kepferer modelBrand identity prism kepferer model
Brand identity prism kepferer modelSabil Ahammed
 
Eating The Big Fish - summary 2016
Eating The Big Fish - summary 2016Eating The Big Fish - summary 2016
Eating The Big Fish - summary 2016eatbigfish
 
Brand Building - Creating Provocative Brands People Care About.
Brand Building - Creating Provocative Brands People Care About.Brand Building - Creating Provocative Brands People Care About.
Brand Building - Creating Provocative Brands People Care About.Joanna Peña-Bickley
 
The Branding Power Of Advertising Online: Theory
The Branding Power Of Advertising Online: Theory The Branding Power Of Advertising Online: Theory
The Branding Power Of Advertising Online: Theory Dmytro Lysiuk
 
P o-mkt presentation, brand story (h-d)
P o-mkt presentation, brand story (h-d)P o-mkt presentation, brand story (h-d)
P o-mkt presentation, brand story (h-d)Syed Arif Ali Shah
 

Mais conteúdo relacionado

Mais procurados

5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial ConsumersCult Collective
 
The 10 Types of Challenger Brands
The 10 Types of Challenger BrandsThe 10 Types of Challenger Brands
The 10 Types of Challenger BrandsChris Perry
 
David vs Goliath: Embracing the challenger mindset
David vs Goliath: Embracing the challenger mindsetDavid vs Goliath: Embracing the challenger mindset
David vs Goliath: Embracing the challenger mindsetForever Beta
 
Challenger Brands - strategies to make market leaders sweat
Challenger Brands - strategies to make market leaders sweat Challenger Brands - strategies to make market leaders sweat
Challenger Brands - strategies to make market leaders sweat John Blaskett
 
Adculture
AdcultureAdculture
Adcultureelkarow
 
Brand Personality & Consumers Assignment - Pat Bolger
Brand Personality & Consumers Assignment - Pat BolgerBrand Personality & Consumers Assignment - Pat Bolger
Brand Personality & Consumers Assignment - Pat Bolgerpbolg
 
Challenger brand thought
Challenger brand thoughtChallenger brand thought
Challenger brand thoughtPESHWA ACHARYA
 
We are no.2. we try harder. Authored by Anisha Motwani
We are no.2. we try harder. Authored by Anisha MotwaniWe are no.2. we try harder. Authored by Anisha Motwani
We are no.2. we try harder. Authored by Anisha MotwaniStormTheNorm Ventures
 
POV: How to be a broadly relevant lifestyle brand
POV: How to be a broadly relevant lifestyle brandPOV: How to be a broadly relevant lifestyle brand
POV: How to be a broadly relevant lifestyle brandJillian Hart
 
Challenger Brands slideshare by DirectionGroup
Challenger Brands slideshare by DirectionGroup Challenger Brands slideshare by DirectionGroup
Challenger Brands slideshare by DirectionGroup DirectionGroup Limited
 
What challenger brands are, how they work and how to become one. Illustrated ...
What challenger brands are, how they work and how to become one. Illustrated ...What challenger brands are, how they work and how to become one. Illustrated ...
What challenger brands are, how they work and how to become one. Illustrated ...Drthomasbrand Limited
 
10 tips on avoiding an early grave for your brand or company
10 tips on avoiding an early grave for your brand or company10 tips on avoiding an early grave for your brand or company
10 tips on avoiding an early grave for your brand or companyGary Bembridge
 
Brand identity prism kepferer model
Brand identity prism kepferer modelBrand identity prism kepferer model
Brand identity prism kepferer modelSabil Ahammed
 
Eating The Big Fish - summary 2016
Eating The Big Fish - summary 2016Eating The Big Fish - summary 2016
Eating The Big Fish - summary 2016eatbigfish
 
Brand Building - Creating Provocative Brands People Care About.
Brand Building - Creating Provocative Brands People Care About.Brand Building - Creating Provocative Brands People Care About.
Brand Building - Creating Provocative Brands People Care About.Joanna Peña-Bickley
 

Mais procurados (20)

5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
 
The 10 Types of Challenger Brands
The 10 Types of Challenger BrandsThe 10 Types of Challenger Brands
The 10 Types of Challenger Brands
 
Cult branding
Cult brandingCult branding
Cult branding
 
David vs Goliath: Embracing the challenger mindset
David vs Goliath: Embracing the challenger mindsetDavid vs Goliath: Embracing the challenger mindset
David vs Goliath: Embracing the challenger mindset
 
Challenger Brands - strategies to make market leaders sweat
Challenger Brands - strategies to make market leaders sweat Challenger Brands - strategies to make market leaders sweat
Challenger Brands - strategies to make market leaders sweat
 
Are You a Challenger Brand?
Are You a Challenger Brand?Are You a Challenger Brand?
Are You a Challenger Brand?
 
Adculture
AdcultureAdculture
Adculture
 
Brand Personality & Consumers Assignment - Pat Bolger
Brand Personality & Consumers Assignment - Pat BolgerBrand Personality & Consumers Assignment - Pat Bolger
Brand Personality & Consumers Assignment - Pat Bolger
 
Challenger brand thought
Challenger brand thoughtChallenger brand thought
Challenger brand thought
 
Challenger brands
Challenger brandsChallenger brands
Challenger brands
 
We are no.2. we try harder. Authored by Anisha Motwani
We are no.2. we try harder. Authored by Anisha MotwaniWe are no.2. we try harder. Authored by Anisha Motwani
We are no.2. we try harder. Authored by Anisha Motwani
 
Ppt
PptPpt
Ppt
 
POV: How to be a broadly relevant lifestyle brand
POV: How to be a broadly relevant lifestyle brandPOV: How to be a broadly relevant lifestyle brand
POV: How to be a broadly relevant lifestyle brand
 
Challenger Brands slideshare by DirectionGroup
Challenger Brands slideshare by DirectionGroup Challenger Brands slideshare by DirectionGroup
Challenger Brands slideshare by DirectionGroup
 
What challenger brands are, how they work and how to become one. Illustrated ...
What challenger brands are, how they work and how to become one. Illustrated ...What challenger brands are, how they work and how to become one. Illustrated ...
What challenger brands are, how they work and how to become one. Illustrated ...
 
10 tips on avoiding an early grave for your brand or company
10 tips on avoiding an early grave for your brand or company10 tips on avoiding an early grave for your brand or company
10 tips on avoiding an early grave for your brand or company
 
Nike brand prism
Nike brand prismNike brand prism
Nike brand prism
 
Brand identity prism kepferer model
Brand identity prism kepferer modelBrand identity prism kepferer model
Brand identity prism kepferer model
 
Eating The Big Fish - summary 2016
Eating The Big Fish - summary 2016Eating The Big Fish - summary 2016
Eating The Big Fish - summary 2016
 
Brand Building - Creating Provocative Brands People Care About.
Brand Building - Creating Provocative Brands People Care About.Brand Building - Creating Provocative Brands People Care About.
Brand Building - Creating Provocative Brands People Care About.
 

Destaque

The Branding Power Of Advertising Online: Theory
The Branding Power Of Advertising Online: Theory The Branding Power Of Advertising Online: Theory
The Branding Power Of Advertising Online: Theory Dmytro Lysiuk
 
P o-mkt presentation, brand story (h-d)
P o-mkt presentation, brand story (h-d)P o-mkt presentation, brand story (h-d)
P o-mkt presentation, brand story (h-d)Syed Arif Ali Shah
 
The Culture of Brand by Kevin Kelly @ BigBuzz for the Social Media Assoc
The Culture of Brand by Kevin Kelly @ BigBuzz for the Social Media AssocThe Culture of Brand by Kevin Kelly @ BigBuzz for the Social Media Assoc
The Culture of Brand by Kevin Kelly @ BigBuzz for the Social Media AssocKevin Kelly
 
Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017
Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017
Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017Ralph Poldervaart
 
Exploring the role of cultural branding strategy in brand building
Exploring the role of cultural branding strategy in brand buildingExploring the role of cultural branding strategy in brand building
Exploring the role of cultural branding strategy in brand buildingNaveen Iftekharuddin
 
The New Brand Culture Model
The New Brand Culture ModelThe New Brand Culture Model
The New Brand Culture ModelLiquid Agency
 
Brand extension ppt
Brand extension pptBrand extension ppt
Brand extension pptsamarpita27
 
Cultural Strategy Battle School - iStrategyLabs
Cultural Strategy Battle School - iStrategyLabsCultural Strategy Battle School - iStrategyLabs
Cultural Strategy Battle School - iStrategyLabsEric Shutt
 
Travel brands and brand storytelling [research]
Travel brands and brand storytelling [research]Travel brands and brand storytelling [research]
Travel brands and brand storytelling [research]Headstream
 
Brand Storytelling
Brand StorytellingBrand Storytelling
Brand StorytellingMontecarlo -
 
Brand Storytelling - Ideas, Intimacy & Resonance
Brand Storytelling - Ideas, Intimacy & ResonanceBrand Storytelling - Ideas, Intimacy & Resonance
Brand Storytelling - Ideas, Intimacy & ResonanceFellow.app
 
How to: Viral Marketing + Brand Storytelling
How to: Viral Marketing + Brand Storytelling How to: Viral Marketing + Brand Storytelling
How to: Viral Marketing + Brand Storytelling Elle Shelley
 
Nutella Emotions The Cult Branding Strategy Presentation
Nutella Emotions The Cult Branding Strategy PresentationNutella Emotions The Cult Branding Strategy Presentation
Nutella Emotions The Cult Branding Strategy PresentationNayda Florez Venizelos
 
Brand architecture
Brand architectureBrand architecture
Brand architecturesue woodward
 

Destaque (17)

The Branding Power Of Advertising Online: Theory
The Branding Power Of Advertising Online: Theory The Branding Power Of Advertising Online: Theory
The Branding Power Of Advertising Online: Theory
 
P o-mkt presentation, brand story (h-d)
P o-mkt presentation, brand story (h-d)P o-mkt presentation, brand story (h-d)
P o-mkt presentation, brand story (h-d)
 
The Culture of Brand by Kevin Kelly @ BigBuzz for the Social Media Assoc
The Culture of Brand by Kevin Kelly @ BigBuzz for the Social Media AssocThe Culture of Brand by Kevin Kelly @ BigBuzz for the Social Media Assoc
The Culture of Brand by Kevin Kelly @ BigBuzz for the Social Media Assoc
 
Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017
Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017
Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017
 
A Leadership Imperative for Growth: Aligning Brand & Culture to Strategy
A Leadership Imperative for Growth: Aligning Brand & Culture to StrategyA Leadership Imperative for Growth: Aligning Brand & Culture to Strategy
A Leadership Imperative for Growth: Aligning Brand & Culture to Strategy
 
Exploring the role of cultural branding strategy in brand building
Exploring the role of cultural branding strategy in brand buildingExploring the role of cultural branding strategy in brand building
Exploring the role of cultural branding strategy in brand building
 
The New Brand Culture Model
The New Brand Culture ModelThe New Brand Culture Model
The New Brand Culture Model
 
Brand Failures
Brand FailuresBrand Failures
Brand Failures
 
Brand extension ppt
Brand extension pptBrand extension ppt
Brand extension ppt
 
Cultural Strategy Battle School - iStrategyLabs
Cultural Strategy Battle School - iStrategyLabsCultural Strategy Battle School - iStrategyLabs
Cultural Strategy Battle School - iStrategyLabs
 
Travel brands and brand storytelling [research]
Travel brands and brand storytelling [research]Travel brands and brand storytelling [research]
Travel brands and brand storytelling [research]
 
Brand Storytelling
Brand StorytellingBrand Storytelling
Brand Storytelling
 
Brand Storytelling - Ideas, Intimacy & Resonance
Brand Storytelling - Ideas, Intimacy & ResonanceBrand Storytelling - Ideas, Intimacy & Resonance
Brand Storytelling - Ideas, Intimacy & Resonance
 
How to: Viral Marketing + Brand Storytelling
How to: Viral Marketing + Brand Storytelling How to: Viral Marketing + Brand Storytelling
How to: Viral Marketing + Brand Storytelling
 
Cultural strategy
Cultural strategyCultural strategy
Cultural strategy
 
Nutella Emotions The Cult Branding Strategy Presentation
Nutella Emotions The Cult Branding Strategy PresentationNutella Emotions The Cult Branding Strategy Presentation
Nutella Emotions The Cult Branding Strategy Presentation
 
Brand architecture
Brand architectureBrand architecture
Brand architecture
 

Semelhante a Cult brands

Brand Leadership - 5 Global Cases from the best brands By Dan Pankraz
Brand Leadership - 5 Global Cases from the best brands By Dan PankrazBrand Leadership - 5 Global Cases from the best brands By Dan Pankraz
Brand Leadership - 5 Global Cases from the best brands By Dan Pankrazguest7e5b6a
 
Different: Can Associations Escape the Competitive Herd?
Different: Can Associations Escape the Competitive Herd?Different: Can Associations Escape the Competitive Herd?
Different: Can Associations Escape the Competitive Herd?Mark Golden
 
Brand first, branding second
Brand first, branding secondBrand first, branding second
Brand first, branding secondGordon Graham
 
Customer Centered Brand Management Case
Customer Centered Brand Management CaseCustomer Centered Brand Management Case
Customer Centered Brand Management CaseSarthak Gupta
 
The Future of Brands- Global and Regional Perspective
The Future of Brands- Global and Regional PerspectiveThe Future of Brands- Global and Regional Perspective
The Future of Brands- Global and Regional Perspectivevalicon
 
Evaluation/History of Brand-Objectives of Brand,Product Vs Brand ..Etc
Evaluation/History of Brand-Objectives of Brand,Product Vs Brand ..EtcEvaluation/History of Brand-Objectives of Brand,Product Vs Brand ..Etc
Evaluation/History of Brand-Objectives of Brand,Product Vs Brand ..EtcVenkat. P
 
BONGWATER DECK 05.15.pdf
BONGWATER DECK 05.15.pdfBONGWATER DECK 05.15.pdf
BONGWATER DECK 05.15.pdfColeMagnacca1
 
Henrys Chi Project
Henrys Chi ProjectHenrys Chi Project
Henrys Chi Projecthws201
 
Customer equity management vs brand equity management
Customer equity management vs brand equity managementCustomer equity management vs brand equity management
Customer equity management vs brand equity managementDr. Chandan Chavadi
 
Brand Authenticity Fundamental To Sustain A Brand Edited Louise
Brand Authenticity Fundamental To Sustain A Brand Edited LouiseBrand Authenticity Fundamental To Sustain A Brand Edited Louise
Brand Authenticity Fundamental To Sustain A Brand Edited LouiseDrthomasbrand Limited
 
Branding Your Byway
Branding Your BywayBranding Your Byway
Branding Your Bywaycat_coughran
 
Stella Artois - Research and Implications
Stella Artois - Research and ImplicationsStella Artois - Research and Implications
Stella Artois - Research and ImplicationsVictor Schmidlin
 
A brief history of brands
A brief history of brands A brief history of brands
A brief history of brands Cara North
 
NSAC Glidden Presentation
NSAC Glidden Presentation NSAC Glidden Presentation
NSAC Glidden Presentation Meagan Taylor
 
SUMIT KUMAR DHANWAR (2).docx
SUMIT KUMAR DHANWAR (2).docxSUMIT KUMAR DHANWAR (2).docx
SUMIT KUMAR DHANWAR (2).docxSumitDhanwar
 

Semelhante a Cult brands (20)

Cult branding
Cult brandingCult branding
Cult branding
 
Brand Leadership - 5 Global Cases from the best brands By Dan Pankraz
Brand Leadership - 5 Global Cases from the best brands By Dan PankrazBrand Leadership - 5 Global Cases from the best brands By Dan Pankraz
Brand Leadership - 5 Global Cases from the best brands By Dan Pankraz
 
Iconic Brand Model
Iconic Brand ModelIconic Brand Model
Iconic Brand Model
 
Different: Can Associations Escape the Competitive Herd?
Different: Can Associations Escape the Competitive Herd?Different: Can Associations Escape the Competitive Herd?
Different: Can Associations Escape the Competitive Herd?
 
Brand first, branding second
Brand first, branding secondBrand first, branding second
Brand first, branding second
 
Customer Centered Brand Management Case
Customer Centered Brand Management CaseCustomer Centered Brand Management Case
Customer Centered Brand Management Case
 
The Future of Brands- Global and Regional Perspective
The Future of Brands- Global and Regional PerspectiveThe Future of Brands- Global and Regional Perspective
The Future of Brands- Global and Regional Perspective
 
Evaluation/History of Brand-Objectives of Brand,Product Vs Brand ..Etc
Evaluation/History of Brand-Objectives of Brand,Product Vs Brand ..EtcEvaluation/History of Brand-Objectives of Brand,Product Vs Brand ..Etc
Evaluation/History of Brand-Objectives of Brand,Product Vs Brand ..Etc
 
BONGWATER DECK 05.15.pdf
BONGWATER DECK 05.15.pdfBONGWATER DECK 05.15.pdf
BONGWATER DECK 05.15.pdf
 
Henrys Chi Project
Henrys Chi ProjectHenrys Chi Project
Henrys Chi Project
 
Customer equity management vs brand equity management
Customer equity management vs brand equity managementCustomer equity management vs brand equity management
Customer equity management vs brand equity management
 
Brand Authenticity Fundamental To Sustain A Brand Edited Louise
Brand Authenticity Fundamental To Sustain A Brand Edited LouiseBrand Authenticity Fundamental To Sustain A Brand Edited Louise
Brand Authenticity Fundamental To Sustain A Brand Edited Louise
 
Branding Your Byway
Branding Your BywayBranding Your Byway
Branding Your Byway
 
Stella Artois - Research and Implications
Stella Artois - Research and ImplicationsStella Artois - Research and Implications
Stella Artois - Research and Implications
 
A brief history of brands
A brief history of brands A brief history of brands
A brief history of brands
 
NSAC Glidden Presentation
NSAC Glidden Presentation NSAC Glidden Presentation
NSAC Glidden Presentation
 
Power of brand
Power of brandPower of brand
Power of brand
 
Branding challenges
Branding challengesBranding challenges
Branding challenges
 
SUMIT KUMAR DHANWAR (2).docx
SUMIT KUMAR DHANWAR (2).docxSUMIT KUMAR DHANWAR (2).docx
SUMIT KUMAR DHANWAR (2).docx
 
LVMH-Modern Premium Brands
LVMH-Modern Premium BrandsLVMH-Modern Premium Brands
LVMH-Modern Premium Brands
 

Último

A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 

Último (20)

A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 

Cult brands

  • 1. CULT BRANDS: What They Did Right!!! By: ManasRanjanHota
  • 2. Brands V/S Cult Brands Brands Brands are spheres of influence, and the most magnetic brands win in the marketplace. They get repeatedly chosen over the competition, not once or twice, but week after week, year after year. Cult Brands Cult Brands are a special class of magnetic brands that command super-high customer loyalty and almost evangelical customers or followers who are devoted to them.
  • 3. Brands V/S Cult Brands BRANDS Cult Brands
  • 4. Things that differentiate Cult Brands History Culture
  • 5. Customers want to be the part of a group that’s different..
  • 6.
  • 7.
  • 8. Cult Brands create evangelists!
  • 9. Cult Brands always create customer communities
  • 10. Concluding… Cult brands focus on serving the customers they already have. They don't try to attract hypothetical new customers. They look to the congregation, value their opinions, and reward them.