1. Why an SEO Audit is Essential
to Your Marketing Strategy
Kristi Hoyle
Head of Education
@KristiHoyle
#4PsEDGE

2. What is an audit?
Planned and documented activity
Performed by qualified personnel
To determine by investigation, examination, or
evaluation of evidence
The adequacy and compliance with established
procedures, or applicable documents
And the effectiveness of implementation.

3. What is an SEO audit?
Investigation into known ranking factors
Top line analysis of contributing factors
Health check
Maximise SEO activities
Uncover performance barriers > opportunities

4. Why do an SEO audit?

5. Build the foundations of your
overall strategy

6. How does an SEO audit fit in amongst
my other strategies and objectives?
Business Objectives
Online Strategy
SEO Strategy
Offsite Strategy
Social Media
Strategy
Content
Strategy
SEO
Audit

7. Components of an SEO Audit

8. Audit Template

9. Managing audit recommendations

10. The life cycle of an audit
Research
Investigate
SEO
Audit
Implementation
Analyse

11. Homepage & key landing pages
Homepage and Key Landing Pages
Website Navigation
First impressions
Title Tags
URL Redirects
Canonical Tags
Internal Links: Quality, Quantity, Anchor Text
External Links: Anchor txt, Linking Root Domains
Content: Length, Quality, Purpose, Indexable & Accessible
URL Optimisation: Short, Relevant & Memorable
Duplicate Content
Running a mini audit

12. Tip: Make use of the RSS feeds available to
deliver news directly to your inbox
Useful research locations

13. Useful tools
Google Analytics
Google Webmaster Tools
Bing Webmaster Tools
Xenu Link Sleuth/Screaming Frog SEO
Spider
Ahrefs
Raven Tools SEO
Open site Explorer
Wc3 Validator
Moz Tools
Yslow.org