Making Money with Membership Sites “Building a membership site takes time and money. You will also need patience because very few membership sites start earning big money over night. You might have to invest three, four or even six months’ worth of work before you see really serious revenue. However, hundreds of other people have created moneymaking membership sites and there’s no reason why you shouldn’t do this as well.” So, let’s get started …with Making Money with Membership Sites

1. 1
Making Money With
Membership Sites

2. 2
“Building a membership site takes time and
money. You will also need patience because
very few membership sites start earning big
money over night. You might have to invest
three, four or even six months’ worth of work
before you see really serious revenue.
However, hundreds of other people have
created moneymaking membership sites and
there’s no reason why you shouldn’t do this
as well.”
So, let’s get started …

3. 3
“The Three Major Types Of Membership Sites”
The three major types of membership sites are “open
membership,” “fixed term” and “autoresponder.”
An open membership site is just that–it goes on
forever or until such time as the webmaster
decides to close it down. In comparison, fixed term
sites provide members with a fixed amount of
information for a fixed amount of time. Auto
responder sites are where information is delivered
by email via an auto responder. They can be either
open membership or fixed term.

4. 4
-Pluses and minuses to all three types-
An open membership site usually generates more
money because its members have to keep paying
you month after month (called recurring income)
for as long as they remain members.
The downside of an open membership site is that
if you want to keep your subscribers happy and
coming back for more (and continuing to pay
you), you have to create fresh, new content every
month. If not, you could lose a lot of your
subscribers.

5. 5
-The joy of passive income-
A great upside to fixed term sites is called passive
income. Once you create the site and its content,
you’re finished. You do have to keep marketing it
to attract new members but beyond this, you just
can sit back and watch the revenue pour in. It’s
like being a college professor where you create a
semester’s worth of lessons and then just keep
using them year after year.
An auto responder site might just be the best of
both worlds. It is capable of generating almost as
much revenue as an open membership site
(because you can keep it open for as long as you
wish) and it will generate passive income.

6. 6
“Choose a Topic”
You need to choose a topic you care about for
some reason because you’re going to be
spending a heck of a lot of your time focused on
it – building it, marketing it and creating its
content. If you choose to build an open
membership site, you will also be moderating it,
answering questions from your members,
creating and moderating sub-forums (or user
groups) and so forth.

7. 7
-Don’t get slimed-
Your site should also be about a topic you
know something about. You might be really
excited about the idea of starting a
membership site devoted to robotics but if you
know little or nothing about it, forget about it.

8. 8
“Seven Membership Site Models”
Private label rights
These are sites offering a number of PLR articles focused
around one specific concept or keyword.
Note: Private label rights (PLR) articles are those you
buy and can use as your own and in any way you wish.
Social sites
This type of site has become hugely popular in recent
years. Examples of social sites include dating sites and
friendship sites.

9. 9
Content sites
In this kind of site members pay a fee monthly to
obtain information from a single resource that is not
readily available without a lot of research.
Coaching/mentoring sites
This type of site provides members with support, help
and guidance regarding a particular theme or topic.
Paid newsletter
This is where the website owner brings together
content related to a particular theme. Those who
belong benefit by having up-to-date information sent
to them, eliminating the need to sort through a lot of
other information to find what they need.

10. 10
Message boards or forums
Message boards usually serve as a sort of community
center on a website. People who are enthusiastic
about some particular hobby or interest use them to
post relevant messages to other enthusiasts.
Content delivered by video or audio
This type of membership site is becoming increasingly
popular. They typically offer audio or video files to
their membership usually on a monthly basis.

11. 11
“Membership Site Software”
Once you decide which type and style of membership site
you want to build, you will need to choose the software
required to operate it. The simplest way to deliver content
to your subscribers is via email. You could even do
coaching or mentoring via emails or use them to deliver
audio or video.
If you decide that email makes the most sense for your
site, you need to open an account with Aweber
(www.aweber.com), Infusionsoft (www.infusionsoft.com)
or another such auto responder company. The reason for
this is because an auto responder will not only send out
your e-mails at whatever interval you choose, it will start
a new series for every new subscriber.

12. 12
-Create a forum-
If you decide that you would like to build an open
membership, the simplest solution is to create a
forum. Earn 1K a Day (http://www.earn1kaday.net/)
is a great example of what one of these looks like. It
has a great many user groups (or sub-forums) that
focus on specific interests such as copywriting, video
marketing and mini-money sites.
If you want to build a forum with free software, phBB
is free and offers some very nice features
(Earn1KaDay is powered by phBB).

13. 13
Simple Machines Forum software is also free and is
considered by many to be the best free forum
software available. It is open source software and
offers a number of helpful features.
If your membership site will be on a WordPress
blog, you can get a plugin to host your forum.
These are usually free. Some of the most popular of
these are bbPress Bulletin Forums (which was
created by the same team that created WordPress),
Tal-ki Forums, Mingle Forum, Simple Press and WP-
Forum.
Wishlist Member and aMember are also popular
software platforms for hosting a membership site.

14. 14
Here is a chart showing which types of software you
might use, depending on the type (model) of site
you’d like to build.

15. 15

16. 16
“Your Content”
The heart and soul of any membership site is
content. Whether you create a fixed term or an open
membership site, you need to provide your members
with a steady stream of good, interesting,
informative content or they will unsubscribe.
If you're able to easily write good copy, you can
write the content yourself. If not, there are websites
where you can get content written for you. You will
almost always get good quality articles from the sites
RentACoder.com, Elance.com and Constant Content.
The way RentACoder.com and Elance.com work is
that you post information about the content (articles
or posts) you want.

17. 17
“Marketing Your Membership Site”
I have to be honest and tell you that this is not only
the most important part of creating a moneymaking
site, it may be the hardest.
To begin with, it’s a two-step process. First you have
to get visitors (traffic) to your site and then second,
convert them into paying customers.
Keywords
Getting traffic begins with ferreting out which
keywords your visitors would search on and that
would get them to your site. Two tools you can use
to learn your keywords are the Google External
Keyword Tool (GEKT)and Market Samurai.

18. 18
GEKT is free. You can use Market Samurai free for a
few days and will then have to buy it if you want to
continue using all of its features. However, you can
use its keyword tool free forever.
For an example, let’s use GEKT and say you want to
build your membership site around organic
gardening. If you go to the site
(https://adwords.google.com/select/KeywordToolExte
rnal) and type in the term organic gardening, here’s a
partial list of the keywords you’d see (on next
page).

19. 19

20. 20
Free traffic
There are two ways to get traffic to a site. They are
free and paid. Free traffic begins with on-page SEO
(search engine optimization), a kind of techie term
that means you have to let the search engines
(especially Google) know what your site is about.
Search engine optimization
For SEO, you would want the term in the site’s meta
title, meta description and in the first and last
paragraphs of its home page. You should also
include the term several times within the page.

21. 21
Off-page optimization
The second free way to get traffic to a site is with
off-page optimization. Article marketing is writing
and placing articles on subjects related to your site
in article directories such as ezinearticles.com and
goarticles.com – with links back to your sites.
Find affiliates
A third way to get free traffic is by marketing your
site to webmasters who have sites that are related
to yours but not competitive.

22. 22
Post to forums
Another good way to attract traffic to your
membership site is to find forums devoted to your
topic and post comments. Most of the people who
own these forums will allow you to add something in
such as your signature that would help get traffic to
your site. If you do post to forums, make sure you
offer helpful information.
Swap banners
If you can find websites that compliment yours but
are not competitive, contact the webmasters and
offer to put a banner on your site promoting their
site if they will return the favor.

23. 23
Paid traffic
Free traffic is great because, well, it's free. However,
it's hard to count on it. In comparison, you can buy
traffic so that is guaranteed to get people to your site.
Google sells advertising called Adwords, which are
those little four-line ads you see on the right-hand
side of all of Google’s result pages.
Another popular way to buy traffic is through
Facebook advertising. It is different from Adwords
because instead of paying per click (when someone
clicks on your ad) you pay by exposures, that is you
pay for the number of people who have been exposed
to the ad.

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“Monetizing Your Website”
There are other ways you can monetize your
membership site to earn additional revenue. And
you can do this whether you have a fixed term,
open membership or auto responder site.
Your members will come to like you and your
content because if they didn't, they would soon
unsubscribe. Since you’ve developed a good
relationship with them and they trust you, they’re
very likely to take your recommendations
regarding other products and services.

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“Conclusion”
As you have learned in this report, a membership site
can be a beautiful thing. You have learned about the
three types of membership sites – open member, fixed
term and auto responder. You now know about
membership site models such as content and PLR. This
report has taught you about membership site software,
about keyword research and how to get traffic to your
site. You’ve also learned about marketing your site,
including ways to get free traffic and the traffic you will
have to pay for.
In short, you now know the fundamentals of creating a
successful, moneymaking membership site.
To your success!

26. Thank You
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