List Building Strategies! Your Way To A Responsive List
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List Building Strategies! Your goal for building a list is to build a list of loyal subscribers. These will be subscribers that trust and respect you, ones that will purchase from you when you email them with your latest new product or recommendation. Always keep this goal in mind while building your list.
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List Building Strategies! Your Way To A Responsive List
- 2. 2 List buildingList building “Your goal for building a list is to build a list of loyal subscribers. These will be subscribers that trust and respect you, ones that will purchase from you when you email them with your latest new product or recommendation. Always keep this goal in mind while building your list.”
- 3. 3 LIST BUILDING BASICSLIST BUILDING BASICS “Your first goal is to set up a basic opt-in box on your website. This will connect to an autoresponder service like Aweber or Get Response. When users enter their name and email address, they will be sent to a thank you page where they will get the free product which you are offering.”
- 4. 4 LIST BUILDING BASICSLIST BUILDING BASICS Certain autoresponder services will ask the subscriber to confirm that they want to be on your list. This is called a double opt-in method. You want to give your visitor something that is connected with your website and that they will find useful. This could be a short report, e-book, even a video or short e-course.
- 5. 5 LIST BUILDING BASICSLIST BUILDING BASICS There are many places to find free reports online, plus you can also use PLR (private label rights) content to create your own report. Make this report available on a Thank You or Download page. When you create your thank you page, keep note of the URL of this page as you will insert it into your autoresponder set up page. This link would go where it says ‘Url to send visitor after confirmation’.
- 6. 6 LIST BUILDING BASICSLIST BUILDING BASICS When setting up your list, you will be instructed to write a first email letter. What you don’t want to start doing in your emails is to sell! This will be a huge turn off to your subscribers who will undoubtedly start unsubscribing. It is recommended to set up at least seven emails to go out and then add more to keep you connected with your list. Once you have built a good reputation with your list, you can softly sell to them. When crafting your emails, you should take the time to come up with good titles. A good title is one way to entice them to open your email.
- 7. 7 LIST BUILDING BASICSLIST BUILDING BASICS The body of your email should contain your link 3 times. This method has actually been proven to create a higher click through rate. Some marketers like to put arrows before each link. ==>http://linktopage.com Another good tip is to make use of a PS (post script) at the end of your email. This can just be a reminder of when they can expect your next email or just a quick note about something relevant to the topic of your email.
- 8. 8 BUILD A LIST WITHBUILD A LIST WITH A SQUEEZE PAGEA SQUEEZE PAGE “A squeeze page will be a separate page that you promote away from your website. It is a very effective way of building your list. Plus you can try different templates to see which one converts the best for you.”
- 9. 9 BUILD A LIST WITH A SQUEEZE PAGEBUILD A LIST WITH A SQUEEZE PAGE Create a squeeze page that you can use on social sites like Facebook, Twitter and LinkedIn. Squeeze pages aren’t that hard to make and there are plenty of free templates which you can use to create your own page. Your squeeze page needs to have a good headline which is benefit driven. Then you can simply list a few bullet points covering more benefits and what they can expect from your offer.
- 10. 10 BUILD A LIST WITH A SQUEEZE PAGEBUILD A LIST WITH A SQUEEZE PAGE Finally you will need a call to action on your squeeze page. This can simply be something like: Fill out the form to your right to receive your free report. Keep these basic elements in mind when creating your squeeze: •Attention Getting Headline •A hook that makes your reader want to know more •List of benefits •Strong call to action
- 11. 11 BUILD A LIST WITH A SQUEEZE PAGEBUILD A LIST WITH A SQUEEZE PAGE The only information you require is their name and email address. Below is an example of a video squeeze page.
- 12. 12 FREEBIE LISTFREEBIE LIST BUILDINGBUILDING “To get someone to sign up to your mailing list you want to offer them something in return. This could be a free video, free report or an interview with a top person in your niche. By offering something for free, you are essentially bribing your subscriber, but hey it works!”
- 13. 13 FREEBIE LIST BUILDINGFREEBIE LIST BUILDING When it comes to giving something away, you have lots of ideas that you can use. The first ones that come to mind are free reports and eBooks. This can easily be done by using PLR material. Another option is to use a series of articles that you may already own and turn them into a report. For an ecover you can go to Fiverr and get one created for $5 or search for free sites where you can create your own cover.
- 14. 14 FREEBIE LIST BUILDINGFREEBIE LIST BUILDING Visit places like Clickbank and Amazon and check out niche related products. This can give you tons of ideas for what to offer. Another solution is to search your main keywords and check out the top sites. See what type of informational products they offer and make note of them.
- 15. 15 BUILDING A LISTBUILDING A LIST WITH SOLO ADSWITH SOLO ADS “In very basic terms solo ads are when you pay someone to mention your offer and link to your landing page to THEIR mailing list, or ezine readers. Solo ads can be a good method to help you build your list. ”
- 16. 16 BUILDING A LIST WITH SOLO ADSBUILDING A LIST WITH SOLO ADS Solo ads are placed in Ezines that already have a membership list. You may be better off buying an ad for 10,000 targeted members than 100,000 on a general ezine list. The point of your solo ad is to get the reader to click on your link to your opt in form, so don’t sell in the body of your ad. Your ad should be easy to read. Use sub headlines, use bullet points as this is what attracts someone’s eye and is unfortunately all that people often read. List the benefits and list what they will get in return.
- 17. 17 AD SWAPSAD SWAPS “An ad swap is when two people agree to email their list and recommend the other person’s products. In a way this is similar to a solo ad but with no cost involved. This works well when both products complement each other.”
- 18. 18 AD SWAPSAD SWAPS This type of advertising is very effective when you have built a good relationship with your list. Your subscribers know, like and trust you. So when you recommend a product, they are more likely to purchase based upon your recommendation alone. Ad Swaps are also similar to a giveaway, but they have a more personalized side to them because they come from someone who is trusted. This is what makes doing a good ad swap so effective.
- 19. 19 CREATING ACREATING A BUYER’S LISTBUYER’S LIST “A buyer’s list is probably going to be your most valued asset. This list will eventually be a list that is ready to buy almost every time you email them with an offer. Your buyer’s list doesn’t have to be huge, it just needs to be targeted.”
- 20. 20 CREATING A BUYER’S LISTCREATING A BUYER’S LIST To effectively create a buyer’s list, you must always offer value to your customers at a good price point. Offering bonuses is always a good thing and these can be offered on your sales page as an incentive to buy. Capturing a buyer’s email address could be an automated process, but if not, don’t be afraid to include opt-in forms on your thank you, upsell or download pages. You don’t have to offer a freebie either, you could simply remind people to sign up for product updates.
- 21. 21 CREATING A BUYER’S LISTCREATING A BUYER’S LIST When you do come out with a new product, let your buyer’s list know before anyone else and even offer them a discount for purchasing early. When using an autoresponder account such as Aweber, you can have people transferred to a different list once they have actually purchased from you. This way, they only receive targeted emails from you along with the special offers reserved for your most valuable customers.
- 22. 22 BUILD A LIST BYBUILD A LIST BY SHARING WITHSHARING WITH OTHERSOTHERS “This works by you promoting your product first and then linking to the other person’s product on your download or thank you page. You simply tell your visitors that they might enjoy looking at these certain products.”
- 23. 23 BUILD A LIST BY SHARING WITH OTHERSBUILD A LIST BY SHARING WITH OTHERS Sharing your list with other marketers can be a good thing when done correctly. Ideally under the following conditions: •Their product is highly relevant to what you are offering •The product is priced correctly and suits the budget of your list. •As the marketer you want to get something in return for running the promotion. This could be a commission or some type of swap where the other people will also promote your product to their list.
- 24. 24 USING JVUSING JV GIVEAWAYS TOGIVEAWAYS TO BUILD YOUR LISTBUILD YOUR LIST “A JV Giveaway is an event where you donate a free product in return for someone joining your mailing list. These giveaway events are normally time limited and often revolve around a certain theme.”
- 25. 25 USING JV GIVEAWAYS TO BUILD YOUR LISTUSING JV GIVEAWAYS TO BUILD YOUR LIST When joining a JV Giveaway there is normally a free membership and a paid version. The paid version normally allows you to giveaway more products and you may get more banner or text ads in return. The basic condition when you sign up for a JV Giveaway is that you will drive traffic to this site and get subscribers not on just your list, but on the other member’s lists too.
- 26. 26 USING SOFTWAREUSING SOFTWARE TO BUILD YOURTO BUILD YOUR LISTLIST “This is a really cool way to build your list. If you can develop a small piece of software, you can sell it very cheaply to help build your list. When done correctly, this has been known to generate over 1,000 subscribers in just a couple of days.”
- 27. 27 USING SOFTWARE TO BUILD YOUR LISTUSING SOFTWARE TO BUILD YOUR LIST All you need to do is come up with a simple software idea and contact a developer to see what the cost of creating the piece of software would be. The hardest part of this step is thinking of what kind of software to get developed. Remember, you don’t have to reinvent the wheel. Just think about something that you would personally find helpful. A couple hundred of dollars could mean thousands of new emails in your list.
- 28. 28 LIST ENGAGEMENTLIST ENGAGEMENT “Building a list is a crucial step when working online. Engaging the members on your list will help build credibility, trust and a general interest in you and your offers. Think of list engagement, like building a relationship. When your list is interested and engaged they are more receptive to offers.”
- 29. 29 LIST ENGAGEMENTLIST ENGAGEMENT What scenario would you rather try to sell in: A room full of disinterested people who are wondering who you are and why you are bothering them. OR A room full of people who not only know who you are, they like you and look forward to hearing from you.
- 30. 30 LIST ENGAGEMENTLIST ENGAGEMENT SOME LIST ENGAGEMENT TIPS: •Don't sell something every email. •Offer freebies and unannounced bonuses. •Include a personal email account people can contact you with •Include your social network links •Include a Skype contact number
- 31. 31 •Ask for feedback or suggestions •If you find an interesting or helpful link, pass it on. •Don't email more than once a day, a couple times a week is enough. •Don't stick to "biz" related messages, send out the latest viral video. •Use personalization if possible -- This is why collecting a first name along with the email address is helpful.
- 39. 39 RESOURCESRESOURCES LIST ENGAGEMENT SITES These sites are great tools for finding free information to pass on to your list. You will find news, freebies, viral content and etc...: http://affdaily.com/ http://www.stumbleupon.com/ http://www.reddit.com/ http://www.google.com/blogsearch?hl=en http://www.google.com/trends
- 41. 41 CONCLUSIONCONCLUSION By using just one or all of the techniques described here, you should easily see an increase in your subscriber base. Just remember that your subscribers are like gold. Treat them with respect, and they will be happy to stay on your list for a long time. Happy list building, and please let me know if you have any questions. I am more than happy to help.
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