A "squeeze" page (also known as a namesqueeze page) is a landing page whose sole purpose is to convince your visitor to sign up for your email list. There are various layouts and templates that all claim to be the "best" but no matter how you set it up, there are several things that you should always include. In this article, we're going to discuss what those are.
2. A "squeeze" page (also known as a
namesqueeze page) is a landing page
whose sole purpose is to convince your
visitor to sign up for your email list. There
are various layouts and templates that all
claim to be the "best" but no matter how
you set it up, there are several things that
you should always include. In this article,
we're going to discuss what those are.
3. Benefits
One of the most important things you need to
include on your squeeze page are the benefits
of signing up for your list. In other words, the
"reason why" your visitors would want to give
you their name and email address.
Simply saying you're going to send them a free
report or a several-day-long mini course isn't
enough. You need to sell them on the reason
why they want that information.
4. Everybody's inboxes are overflowing
with email these days. People really
need to have a good reason for adding
yet another message to that list. You
need to convince them that the benefits
they'll receive by joining your list are
worth it.
5. Call To Action
Another one of the most important factors is a
good call-to-action. Don't just put an opt-in form
on the side of your page and expect that all your
visitors are going to know what to do.
Spell it out for them. Say something like, "To get
your free report, enter your name and email
address in the form below and then click the
'Send My Report' button."
6. Don't assume anyone is going to
know what to do, particularly if
you're working in a niche where this
sort of thing isn't as common as it
might be in internet marketing, for
example.
7. Privacy Policy & Contact Information
Having a link to your privacy policy and
contact information is another good
practice to have. It's important to make
this information easily accessible for
your visitors, but it's also important from
another aspect - the search engines.
8. Whether you're looking for natural search or paid
search traffic, having these pages is important.
Google and the other search engines are looking
for this type of information, and if you don't have
it your rankings and ad costs can be affected.
It's also a good idea to have a short privacy
notice below your opt-in form, to help reassure
your visitors that you're not going to spam them
to death after they give you their email address.
9. The answers of all these questions
are available in the product:
List Building Bulletin
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