This document discusses how to establish and maintain a personal brand on social media. It recommends listening to what people say about your brand online, defining your brand and voice, and being consistent across major platforms like Twitter, Facebook, LinkedIn and blogs. For each platform, it provides goals and tips, such as sharing content and expertise on Twitter, setting professional boundaries on Facebook, connecting with contacts on LinkedIn, and using a blog as a central hub. It also discusses tools for monitoring discussions about your brand online.
13. Social Tools Explained…
I’m eating a #doughnut
I ‘like’ doughnuts and doughnut-
eating groups
I have doughnut-eating skills and
expertise
These are my opinions and expertise
on doughnuts
…Using Doughnuts
15. Personal Brand Goals for Twitter
1. Share content you have created with community
2. Show your involvement in an industry dialogue
3. Voice your opinions on relevant topics
4. Identify yourself authoritatively amongst your target
audience
5. Extend your brand image
16. Anatomy of a Tweet
Handle Credit the Source
Content
@451Heat
Check out our latest blog post by @maxesilver
"Not -So-Quiet Riot: Why Boston’s #RubyRiot
Was a Success" http://ow.ly/4Zn3D
#Hashtag
Link
≤ 140 Characters
17. Major Components of Twitter Profile
Name
Profile with links
Profile Picture
Handle to blog, website,
etc.
Chose a
Background
Which Reflects
Your Brand
18. Proven Ways to Get More Followers
1. Show who you are – a complete bio with link to your
site
2. Minimal self-promotion – don’t be that guy at the
cocktail party
3. Identify yourself authoritatively
4. Avoid negativity - like sadness, aggression, negative
emotions and feelings, and morbid comments
(Dan Zarella, HubSpot)
19. Who Should You Follow?
• People you want to engage with:
• Clients
• Potential clients
• People in your industry
• Competitors
• Partners
• Industry influencers
25. Personal Brand Goals for LinkedIn
1. Connect with professional contacts
2. Share relevant content you have created with
community
3. Show your involvement in an industry dialogue
4. Voice your opinions on relevant topics
5. Identify yourself authoritatively amongst your target
audience
34. Personal Brand Goals for Blog
1. Create central hub for your personal brand
2. Share original content and opinions on topics relevant
to your audience
3. Identify yourself as a thought leader and showcase
your writing skills
4. Extend your brand image
35. Central place for content creation, establishing
voice, and positioning yourself as thought leader
42. Takeaways
1.Research your online brand
2.Establish your Voice (professional v personal)
3.Be consistent across platforms
4.Optimize your profiles
5.Use tools to monitor