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How to build
Engagement?




         www.42inception.com
How to Build Engagement?

                                  What you want to
                                  communicate?


                                  What users want?



                                  What users interact with?




            www.42inception.com
Guess the topics of the Top 10
most engaging Communities?




          www.42inception.com
Manchester United Facebook Page




            www.42inception.com
Value offers to Fans

                        • Providing Official
                          Information &
                          Historic Data
                        • Building Strong
                          Bonding with Fans
                          through questions
                        • Involving Fans in
                          Decision Making
                        • Running Contests
                          with Freebies
                          distribution
              www.42inception.com
How to Build Engagement?

                                  What you want to
                                  communicate?


                                  What users want?



                                  What users interact with?




            www.42inception.com
Best Buy Facebook Page




            www.42inception.com
Value offered to Fans

                        • Product Details
                        • Special Discounts
                        • Live Chat sessions
                          with Celebrities
                        • Latest News &
                          information about
                          Best Buy



              www.42inception.com
Kitchen Equipment Company &YouTube

                               • ~200M video views
                               • ~400K channel
                                 subscribers
                               • 700% increase in Sales



Company: BlendTec




                    www.42inception.com
How to Build Engagement?

                        What you want to communicate?



                            What users want?



                           What users interact with?




            www.42inception.com
Be careful while creating Interactions

• Avoid Platform Issues - Follow platform
  specific publishing guidelines
• Avoid Branding Issues - Review & set
  guidelines as per brand communication
• Avoid Legal Issues – Check Copyright
  issues before using any content before
  publishing
  – Define Social Media policy for all
    stakeholders

                  www.42inception.com
Leverage Digital Marketing for Incredible Growth?
            Our Training is a click away!

                www.42inception.com




                   www.42inception.com

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How to Build Engagement?

  • 1. How to build Engagement? www.42inception.com
  • 2. How to Build Engagement? What you want to communicate? What users want? What users interact with? www.42inception.com
  • 3. Guess the topics of the Top 10 most engaging Communities? www.42inception.com
  • 4. Manchester United Facebook Page www.42inception.com
  • 5. Value offers to Fans • Providing Official Information & Historic Data • Building Strong Bonding with Fans through questions • Involving Fans in Decision Making • Running Contests with Freebies distribution www.42inception.com
  • 6. How to Build Engagement? What you want to communicate? What users want? What users interact with? www.42inception.com
  • 7. Best Buy Facebook Page www.42inception.com
  • 8. Value offered to Fans • Product Details • Special Discounts • Live Chat sessions with Celebrities • Latest News & information about Best Buy www.42inception.com
  • 9. Kitchen Equipment Company &YouTube • ~200M video views • ~400K channel subscribers • 700% increase in Sales Company: BlendTec www.42inception.com
  • 10. How to Build Engagement? What you want to communicate? What users want? What users interact with? www.42inception.com
  • 11. Be careful while creating Interactions • Avoid Platform Issues - Follow platform specific publishing guidelines • Avoid Branding Issues - Review & set guidelines as per brand communication • Avoid Legal Issues – Check Copyright issues before using any content before publishing – Define Social Media policy for all stakeholders www.42inception.com
  • 12. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com