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5. Value offers to Fans
• Providing Official
Information &
Historic Data
• Building Strong
Bonding with Fans
through questions
• Involving Fans in
Decision Making
• Running Contests
with Freebies
distribution
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6. How to Build Engagement?
What you want to
communicate?
What users want?
What users interact with?
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8. Value offered to Fans
• Product Details
• Special Discounts
• Live Chat sessions
with Celebrities
• Latest News &
information about
Best Buy
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9. Kitchen Equipment Company &YouTube
• ~200M video views
• ~400K channel
subscribers
• 700% increase in Sales
Company: BlendTec
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10. How to Build Engagement?
What you want to communicate?
What users want?
What users interact with?
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11. Be careful while creating Interactions
• Avoid Platform Issues - Follow platform
specific publishing guidelines
• Avoid Branding Issues - Review & set
guidelines as per brand communication
• Avoid Legal Issues – Check Copyright
issues before using any content before
publishing
– Define Social Media policy for all
stakeholders
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12. Leverage Digital Marketing for Incredible Growth?
Our Training is a click away!
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