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Editorial Media is
 adopting Social




           www.42inception.com
Purpose

• Understand the way existing Editorial
  Media Platforms is adopting Social
  elements




                 www.42inception.com
What is “Incorporating Social” all about?

• Allowing users to publish content
  – It can be posted by anyone
  – It is available in public




                    Media




                 www.42inception.com
How is it helping Editorial Media?

•   Increase visitors loyalty
•   Makes the content dynamic
•   Direct Feedback from the Users
•   Build confidence by making user views
    public




                 www.42inception.com
Risks associated with getting Social

• Might lead to offensive content or
  language
• Might lead to copyright infringement
  issues
• User-generated content might not be
  relevant tothe overall theme



               www.42inception.com
Editorial Media are increasing
       becoming Social

Editorial Content                  User Generated Content




                    www.42inception.com
Direction of Editorial Media




              www.42inception.com
Direction of Editorial Media




Editorial Content          User Generated Content
                    www.42inception.com
Editorial & Social Getting Inseparable




Editorial Content          User Generated Content
                    www.42inception.com
Editorial & Social Getting Inseparable




Editorial Content          User Generated Content
                    www.42inception.com
Summary

• Editorial Media is increasingly adopting
  Social
• There are advantages and risks associated
  with incorporating social elements.
• In some platforms, Social & Editorial
  content are becoming inseparable




                www.42inception.com
Leverage Digital Marketing for Incredible Growth?
            Our Training is a click away!

                www.42inception.com




                   www.42inception.com

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Editorial media increasing becoming social

  • 1. Editorial Media is adopting Social www.42inception.com
  • 2. Purpose • Understand the way existing Editorial Media Platforms is adopting Social elements www.42inception.com
  • 3. What is “Incorporating Social” all about? • Allowing users to publish content – It can be posted by anyone – It is available in public Media www.42inception.com
  • 4. How is it helping Editorial Media? • Increase visitors loyalty • Makes the content dynamic • Direct Feedback from the Users • Build confidence by making user views public www.42inception.com
  • 5. Risks associated with getting Social • Might lead to offensive content or language • Might lead to copyright infringement issues • User-generated content might not be relevant tothe overall theme www.42inception.com
  • 6. Editorial Media are increasing becoming Social Editorial Content User Generated Content www.42inception.com
  • 7. Direction of Editorial Media www.42inception.com
  • 8. Direction of Editorial Media Editorial Content User Generated Content www.42inception.com
  • 9. Editorial & Social Getting Inseparable Editorial Content User Generated Content www.42inception.com
  • 10. Editorial & Social Getting Inseparable Editorial Content User Generated Content www.42inception.com
  • 11. Summary • Editorial Media is increasingly adopting Social • There are advantages and risks associated with incorporating social elements. • In some platforms, Social & Editorial content are becoming inseparable www.42inception.com
  • 12. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com