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2. Purpose
• Understand the way existing Editorial
Media Platforms is adopting Social
elements
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3. What is “Incorporating Social” all about?
• Allowing users to publish content
– It can be posted by anyone
– It is available in public
Media
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4. How is it helping Editorial Media?
• Increase visitors loyalty
• Makes the content dynamic
• Direct Feedback from the Users
• Build confidence by making user views
public
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5. Risks associated with getting Social
• Might lead to offensive content or
language
• Might lead to copyright infringement
issues
• User-generated content might not be
relevant tothe overall theme
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6. Editorial Media are increasing
becoming Social
Editorial Content User Generated Content
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8. Direction of Editorial Media
Editorial Content User Generated Content
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9. Editorial & Social Getting Inseparable
Editorial Content User Generated Content
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10. Editorial & Social Getting Inseparable
Editorial Content User Generated Content
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11. Summary
• Editorial Media is increasingly adopting
Social
• There are advantages and risks associated
with incorporating social elements.
• In some platforms, Social & Editorial
content are becoming inseparable
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12. Leverage Digital Marketing for Incredible Growth?
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