1. The world’s leading Employer Branding journal Issue 1 2011
Presented by Universum
Generation IT –
everyone wants them
A top information technology recruit is a treasured com-
modity well outside of the traditional IT industry.
A hefty salary isn’t good enough for them. They want to feel
that they contribute to the overall business success. > page 10
Modern EB – what’s in store?
New year, new deal. Universum Quarterly spoke to five senior employer
branding executives about what’s hot for 2011 and what they think will
be the defining trends. > page 15
Mastering Metrics – our new column series
Lovisa Öhnell is Universum’s EB doctor. During this four-column series
she will guide you through easy steps for using metrics to check up on your
EB health. Make sure you keep all her appointments. > page 6
Lessons from the Army
British Army Recruiting specialist Colin Cook discusses how the British Army
succeeds with their recruiting in the face of civilian competition. > page 22
Featured Brands: Apple LinkedIn CIPD Ernst & Young Unilever McKinsey & Co Siemens Credit Suisse University of Pennsylvania University of California Davis
FDM Group British Army The Danish Institute of Coaching