3scale hosted two sessions at the APIdays conference in Berlin on May 5/6 (http://berlin.apidays.io/). The first session was about "The Elements Of An Effective Developer Program". The second session was about "Developer Program Elements In Action." We want to thank the great speakers and their contributions: Caroline Lewko (WIP) Adam DuVander (SendGrid) Cristiano Betta (PayPal) Tony Blank (context.io) Romain Huet (Twitter) Manfred Bortenschlager from 3scale (@ManfredBo) moderated the sessions and gave a talk about "Evangelists as Developer Program Drivers". http://www.3scale.net/

1. @ManfredBo
APIdays Berlin: Day 2
Manfred Bortenschlager
I work at 3scale.net
Out-of-the-box API Management
@3scale
APIdays Berlin
May 6, 2014

2. @ManfredBo2
3scale.net
Out-of-the-box
API Management
For API Providers
3scale.net
API Management
For Developers
www.apitools.com
apistrategyconference.com
apicodex.3scale.net
Education
Some of our customers:

3. @ManfredBo3
Session 1
The Elements Of An Effective Developer Program
Caroline Lewko
WIP
Adam DuVander
SendGrid
Manfred Bortenschlager
3scale

4. @ManfredBo4
Session 2
Developer Program Elements In Action
Cristiano Betta
PayPal
Tony Blank
context.io
Romain Huet
Twitter

5. @ManfredBo5
Goal of developer programs
Make developers successful.

6. Developer Portal
Acceleration
Pilots /
Case Studies
Community
Building
Measure
Comms
SocialMedia
Events
Evangelist

7. @ManfredBo7
Talk 1
Slides will be available on
http://berlin.apidays.io/
Caroline Lewko
WIP

8. @ManfredBo8
Talk 2
Adam DuVander
SendGrid
Slides will be available on
http://berlin.apidays.io/

9. @ManfredBo9
Talk 3
Manfred Bortenschlager
3scale

10. @ManfredBo
Evangelists as developer program drivers
Manfred Bortenschlager
I work at 3scale.net
Out-of-the-box API Management
@3scale

11. @ManfredBo11
Overview
1. What is a developer evangelist?
2. Why do you need a developer evangelist?
3. What are typical evangeslist activities?

12. What is a developer evangelist?

13. @ManfredBo13
What’s a developer evangelist ?
Evangelism :=
Bringing the good news

16. Roles

17. @ManfredBo17
Source: Steven Pousty (@TheSteve0)
http://talks.thesteve0.com/

18. Attributes

19. @ManfredBo19
The trust equation
Source: Maister D. et al. (2000)
Trustworthiness =
Credibility + Reliability + Intimacy
Selforientation

20. Why do you need a developer
evangelist?

21. @ManfredBo21
Why do we need one?
Goal: Make developers successful.
Image Source: wikipedia
@RickyRobinett:
“Being Alfred”
(APIStrat Amsterdam)

22. Developer Portal
Acceleration
Pilots /
Case Studies
Community
Building
Measure
Comms
SocialMedia
Events
Evangelist

23. Business
Strategy
Digital
Strategy
API
Strategy
Developer
Program
Evangelist

24. What are typical developer evangelist
activities?

25. Image Source: http://exclusiveblend.files.wordpress.com

26. @ManfredBo26

27. @ManfredBo27

28. @ManfredBo28

29. I have no special talents.
I am only passionately curious.
“

30. @ManfredBo30
Take-away
Developer evangelist is a new, unique job role.
Type and activities depend on wider strategy.
Integrated purposefully, evangelists can be very
powerful.
The main drivers of a developer program.

31. @ManfredBo
Evangelists as developer program drivers
Q&A
Manfred Bortenschlager
I work at 3scale.net
Out-of-the-box API Management
@3scale