Web Site Strategy - Building an Effective Website
•
14 likes•5,371 views
How to develop a website strategy that makes a more effective website. Improve the performance of your website by 100% or more.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (17)
Similar to Web Site Strategy - Building an Effective Website
Similar to Web Site Strategy - Building an Effective Website (20)
More from Ross Johnson
More from Ross Johnson (14)
Recently uploaded
Recently uploaded (20)
Web Site Strategy - Building an Effective Website
- 1. 3point7designs.com Effective Web Strategy Getting better results out of your website
- 2. 3point7designs.com About Me Ross Johnson, CEO 3.7 DESIGNS
- 3. 3point7designs.com About Me Ross Johnson, CEO 3.7 DESIGNS
- 4. 3point7designs.com About Me Ross Johnson, CEO 3.7 DESIGNS
- 5. 3point7designs.com About Me Ross Johnson, CEO 3.7 DESIGNS
- 6. 3point7designs.com Quick Survey About the state of your companies website
- 8. 3point7designs.com Know how well it performs?
- 9. 3point7designs.com Will be redesigning / updating soon?
- 10. 3point7designs.com You are no match for my “web strategy”
- 11. 3point7designs.com What is Web Strategy?
- 12. 3point7designs.com WEB STRATEGY: STEP 1 1.Obtaining Traffic Turning Browsers into Users
- 13. 3point7designs.com WEB STRATEGY: STEP 2 2. Converting Turning Users into Customers
- 14. 3point7designs.com WEB STRATEGY: STEP 3 Satisfy & Retain Turning Customers into Clients
- 15. 3point7designs.com WEB STRATEGY: STEP 4 Monitor & Improve Increase traffic, conversions and customers
- 16. 3point7designs.com OUR FOCUS TODAY Converting Users Browsers Users Customers Clients
- 18. 3point7designs.com Increases of 100% OR MORE
- 19. 3point7designs.com A Common Approach to Website Planning... (and how it needs to be improved)
- 20. 3point7designs.com “Let’s redesign our website, what should be on it?” CHIEF MARKETING OFFICER
- 21. 3point7designs.com “Lets put up employee bios!” THE WEBSITE COMITY
- 22. 3point7designs.com “Lets put up job opportunities” HUMAN RESOURCES
- 23. 3point7designs.com “I want to talk about the company history” CHIEF MARKETING OFFICER
- 24. 3point7designs.com “My son uses facebook, lets include that!”
- 25. 3point7designs.com “My son likes Scoobie Doo and he uses the internet all day”
- 26. 3point7designs.com “Why don’t we add movies!” THE WEBSITE COMITY
- 27. 3point7designs.com “Marketing wants to gather lots of data, make the forms long!”
- 28. 3point7designs.com “Let’s have some sweet animation and lots of fire!”
- 29. 3point7designs.com “blah blah blah blah blah blah...”
- 32. 3point7designs.com PROBLEM NUMBER 1 NO Empathy Understanding
- 33. 3point7designs.com PROBLEM NUMBER 2 NO THOUGHT FOR: The Decision Making Process Persuasion Psychology
- 36. 3point7designs.com Step 1 Know your Users Goals Ambitions Tasks Motivators Personality Types
- 37. 3point7designs.com DO RESEARCH THEN Create Personas “ A ‘thumbnail’ description of a type of person. Although they will reference demographics, their most important aspect is that they focus on the goals of site users. ” They will also go beyond this to define the psychographics of web users such as their motivations in visiting a website and even their personal aspirations.
- 38. 3point7designs.com “ Everything you think you know about the user is probably wrong ”
- 39. 3point7designs.com “ The users aren’t who you think they are. ”
- 40. 3point7designs.com “ They do things differently than you think ”
- 41. 3point7designs.com “ They have different reasons for need your product than you think ”
- 42. 3point7designs.com ? WHAT Questions do they need answered
- 43. 3point7designs.com WHAT tasks are they trying TO ACCOMPLISH ?
- 45. 3point7designs.com Step 2 Know How We Make Decisions Attention / Interest Desire / Action /Satisfy
- 47. 3point7designs.com People have to know about your site to get to your site
- 49. 3point7designs.com get users to SELF SELECT
- 50. 3point7designs.com This website... understand my problem
- 51. 3point7designs.com This website... has MY solution
- 53. 3point7designs.com Research Compare THE STAGES OF DESIRE Get Details Customize
- 55. 3point7designs.com Get out of the visitors way
- 57. 3point7designs.com Make it feel safe
- 58. 3point7designs.com E-COMMERCE Changing the words “Register” to “Continue” caused an increase of $300,000,000
- 60. 3point7designs.com EVERY PAGE NEEDS A Focus / Purpose A Call to Action
- 61. 3point7designs.com Step 3 Focus Your Site Simple, Clear & Easy
- 62. 3point7designs.com Less is more
- 63. 3point7designs.com ACTUALLY... we don’t want options
- 64. 3point7designs.com Remove anything that is not necessary
- 65. 3point7designs.com Step 4 Use Persuasion Use Psychology to be Compelling
- 66. 3point7designs.com Text Social Validation
- 67. 3point7designs.com 33% INCREASE IN REUSED TOWELS OVER A GENERIC “PLEASE REUSE” “Majority of the guests staying in this room chose to reuse their towels”
- 68. 3point7designs.com Fear of Loss IS MORE COMPELLING THAN GAIN
- 69. 3point7designs.com UTILIZE AND HAVE Authority
- 70. 3point7designs.com Reciprocity OH WHY THANK YOU!
- 71. 3point7designs.com Lots more to learn
- 72. 3point7designs.com Learn more from the following books: Buyology Influence Neuro Web Design Landing Page Call to Action Optimization