Blogging Best Practices - The MSU New Media Drivers License Course
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This document outlines best practices for blogging. It discusses what blogs are, why people use them and components of successful blogs like posts, titles, comments and categories. It also covers elements that make for great blog posts such as format, tone, subject and keywords. Finally, it provides methods for promoting blogs, including social media, guest blogging, search engine optimization and blogger outreach. The overall message is that blogs are an effective online publishing and marketing tool when best practices around content, structure and promotion are followed.
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Blogging Best Practices - The MSU New Media Drivers License Course
- 1. Blogging Best Practices New Media Drivers License Seminar ®
- 2. Who Here Reads Blogs? New Media Drivers License Seminar ®
- 3. What Blogs Do You Read?
- 4. Why Do You Read Blogs?
- 5. Who Here Has Their Own Blog(s)? New Media Drivers License Seminar ®
- 6. What We Will Cover 1. What/Why of Blogs 2. Components of Blogs 3. Blogging Platforms 4. Elements of Successful Blog Posts 5. Promoting Your Blog / Posts New Media Drivers License Seminar ®
- 7. What is Blogging? New Media Drivers License Seminar ®
- 8. Evolved from “Web Logs” New Media Drivers License Seminar ®
- 9. Website made of dated entries or “posts” New Media Drivers License Seminar ®
- 10. Website made of dated entries or “posts” New Media Drivers License Seminar ®
- 11. “Swiss Army Knife” of Online Publishing New Media Drivers License Seminar ®
- 12. Used For: Online Diaries / Journals New Media Drivers License Seminar ®
- 13. Used For: Opinion Dissemination (Politics) New Media Drivers License Seminar ®
- 14. Used For: A Profession? New Media Drivers License Seminar ®
- 15. Used For: Marketing, Our Focus. New Media Drivers License Seminar ®
- 16. Why Market with Blogs? New Media Drivers License Seminar ®
- 17. Four Pillars of Blogging 1. Monitor 2. Participate 3. Outreach 4. Messaging New Media Drivers License Seminar ®
- 18. Monitoring Conversation Get Feedback, Discover Sentiment Who is talking about you? What do they care about? What do they like? What do they hate? New Media Drivers License Seminar ®
- 19. Participate in Conversations Through Comments & Trackbackssection of a blog post where Comments are a readers can provide reactions to the content of the post. Trackbacks are an automatic form of linking which occurs when one blogger links to about another bloggers post from their own. New Media Drivers License Seminar ®
- 20. Use Bloggers for “New PR” Exposure 10.1 million monthly visitors 10.2 million monthly visitors 5.5 million monthly visitors New Media Drivers License Seminar ®
- 21. Blog To Create Your Own Message Create Your Own Blog And... Publish your ideas. Become a thought leader. Converse with target market directly. Get market feedback. Improve your search engine rankings. Engage and cultivate brand advocates. New Media Drivers License Seminar ®
- 22. Primary Components of a Blog What I Got Out of Blogging
- 23. Four Pillars of Blogging 1. Monitor 2. Participate 3. Outreach 4. Messaging New Media Drivers License Seminar ®
- 24. Components of a Blog New Media Drivers License Seminar ®
- 25. Primary Components of a Blog Archives The “Post” (or body content) Categories + Tags The Title RSS Feeds + Comments + Trackbacks Subscriptions
- 26. Post + Title Post Title Content
- 27. Comments + Track Backs Trackba ck Comment
- 28. Archives
- 29. Categories + Tags Categorie s Tags
- 30. RSS Feeds + Subscriptions Really Simple Syndication Users can subscribe to your blog and receive updates the moment a new post is created. Websites and services can syndicate your blog posts on their sites.
- 31. Primary Components of a Blog Archives The “Post” (or body content) Categories + Tags The Title RSS Feeds + Comments + Trackbacks Subscriptions
- 32. Elements of Great Blog Posts New Media Drivers License Seminar ®
- 33. What are the elements? Format TONE Subject Approach Media Keywords POST TITLE
- 34. Post Subject What Are You Writing About? Most important. No one wants to read about something they don’t care about. What is the FOCUS of your blog? All posts should tie in back to the core focus.
- 35. Approach How will you structure your post? several proven methods for There are creating valuable blog posts. You don’t have to use them, but it’s a good way to get started.
- 36. The List The List People love lists. It’s an easy way to digest lots of information. You can curate other content or come up with your own.
- 37. The Resource The Resource You compile or create the definitive resource for a given subject. This often has the longest lasting effect, people will refer back to your post for years.
- 38. The Tutorial The Tutorial Teach readers how to do something step by step.
- 39. The Tutorial The Ask Ask readers for feedback or advice. Only works when you already have a large audience. Only 1% of users typically respond.
- 40. Editorial or Response Editorial or Response An opinion or response on a topical issue. Best to link/trackback to relevant posts and comment. Requires you have an audience, otherwise no one cares.
- 41. News, ie “Echo Chamber” Repurposing News Publishing news about a topic. If you are not first to publish, it’s considered part of the “echo chamber.” Need an audience, otherwise no one cares.
- 42. What Tone? Be Conversational. Be Human. Be Yourself. This makes them personal, friendly and human. Think about writing blogs as if you would speak to others (in a professional manner)
- 43. Post Titles Post Title Huge factor in traffic and reach. Does it entice clicks and views? Share it with friends? Sometimes a bad post with a good title is successful.
- 44. Rich Media Rich Media Video, images and podcasts increase engagement and comprehension. People learn better with mixed channels.
- 45. Keywords and SEO Use Words People Will Search For often rank well on search engines. Blogs Use words in your titles, headings and copy.
- 46. Format Format Blog Posts for Scanning Separate sections with headings, use short blocks of text and bulleted / numbered lists.
- 48. What are the elements? Format TONE Subject Approach Media Keywords POST TITLE
- 49. Promoting Your Blog / Blog Posts New Media Drivers License Seminar ®
- 50. The Golden Rule Great Content is the Best Form of Promotion.
- 51. The Golden Rule #2 Promote your best blog posts first. Otherwise doors may close.
- 52. Effective Blog Promotion Methods Guest Blogging Social Bookmarks OnlineEngine Media Search Pr Social Trackbacks & Optimization Comments Blogger Outreach
- 53. Social Media Promote Your Posts to Relevant Social Networks Don’t over do it. For every post you promote, promote 19 other posts. Only post to relevant networks.
- 54. Social Bookmarking Submit your posts to news & bookmark sites.
- 55. Online PR 24-7PressRelease.com 1888PressRelease.com PR.com PRBuzz.com PRWeb.com PRLog.org PRLeap.com TheOpenPress.com PR9.net NewswireToday.com Write a press release about your post and distribute it.
- 56. Guest Blogging Ask others to blog on your site or offer to blog on others peoples sites.
- 57. Search Engine Optimization Focus your blog and posts around high traffic keywords. Use the Google Keyword Tool.
- 58. Blogger Participation Use trackbacks, comments and blogger outreach to engage fellow bloggers.
- 59. Effective Blog Promotion Methods Guest Blogging Social Bookmarks OnlineEngine Media Search Pr Social Trackbacks & Optimization Comments Blogger Outreach
- 60. Thank You! New Media Drivers License Seminar ®
Notas do Editor
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- Blogs were originally called “Web Logs” which were shortened to “blog.” They used to be online diaries, consisting of individual “entries” also called “updates” or “posts.” \n
- They were organized in reverse chronological order. Meaning recent entries were located at the top of the page and older entries fell underneath.\n
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- As they evolved, they became the “swiss army knife” of publishing. They are now used for a vast range of publishing, including:\n
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- There is a lot of consumer discussion expressed through blogging. Monitoring blogs is one way to find out what your customer care about. With blogs you can also directly ask, do you like this idea? this product? what could we do to improve?\n
- Blogs allow you to have conversations with consumers on a one to one level. \nNo longer do you have to use the “shotgun” approach where you hope one message hits thousands of people.\n Blogs have comments and trackbacks, they allow conversation.\n
- Some blogs now have larger audiences than traditional media / publication\n Getting these bloggers to talk about you can get more attention than running a TV commercial\n
- When you create your own branded blog you have the opportunity to market with the following strategies.\n
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- Remember you are a PERSON writing a post that other PEOPLE will read. Don’t try and use your “big brand voice,” be authentic and human.\n
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