1. Hi. I am…
fred
social enterprise practitioner
www.reddengreen.com
www.sse.org.au

2. What would I know?
fred
• DECS
• Wheelchair Sport / SIU / APC
• SPARC Disability Foundation
• SA Mental Health
• CanTeen
• Consulting – NDS
• Youthinc
• School for Social Entrepreneurs

3. The starting point for any good
discussion, meeting, or
workshop on social enterprise
should be a shared
understanding of what a social
enterprise actually is.

4. Social enterprises are organisations that:
a. Are led by an economic, social, cultural, or environmental mission consistent with a public or community benefit;
b. Trade to fulfil their mission¹;
c. Derive a substantial portion of their income from trade²;
d. Reinvest the majority of their profit/surplus in the fulfilment of their mission.
¹Where trade is defined as the organised exchange of goods and services, including:
• monetary, non-monetary and alternative currency transactions, where these are sustained activities of an enterprise;
contractual sales to governments, where there has been an open tender process ; and
• trade within member-based organisations, where membership is open and voluntary or where membership serves a
traditionally marginalised social group.
²Operationalised as 50% or more for ventures that are more than five years from start-up, 25% or more for ventures
that are three to five years from start-up, and demonstrable intention to trade for ventures that are less than two
years from start-up.
Social Enterprises take a number of forms and deliver outcomes as diverse as employment for the disadvantaged, important
goods and services or fundraising for other charitable activities and community projects.

5. A social enterprise is defined as anybusiness venture created for a social purpose--mitigating/reducing a social
problem or a market failure--and to generate social value while operating with the financial discipline,
innovation and determination of a private sector business.
Social enterprises use entrepreneurship, innovation and market approaches to create social value and change; they usually share the
following characteristics:
Social Purpose - created to generate social impact and change by solving a social problem or market failure;
Enterprise Approach – uses business vehicles, entrepreneurship, innovation, market approaches, strategic-
orientation, discipline and determination of a for-profit business;
Social Ownership – with a focus on public good and stewardship, although not necessarily reflected in the legal
structure.
Social enterprises may be structured as a department within an organization or as a separate
legal entity, either a subsidiary nonprofit or for-profit.
The purpose of the social enterprise may be:
an additionalfunding mechanism for the organization s social programs or operating costs;
a sustainable program mechanism in support of the organization's mission; or
a leadership development mechanism in support of social innovation.
business success and social impact are
Used for either purpose,
interdependent.

7. www.socialinnovator.info/

8. WARNING:
What follows is a
non-profit-centric
view of the world(!)

9. $(S)
social earned-
innovation income
G& business
ventures
P-S
social
CSR S-Ent business
venture(s)
non-profit
micro-
SRB activism
finance
P social enterprise
V as a noun or a verb

10. Social enterprise in South Australia.
Via the rest of the world…

11. UK
(2007)

21. USA NYC,
Wash.
(2008)

26. USA/CAN
SF, Vanc.
(2010)

32. South
Australia

45. Op
shops
x135

61. Some observations:
• disconnectedness
• co-opetition
• welfare / charity / CRM
• innovation, more than SBV
• e.g. Jobs Fund (8 & 1)
• no gathering around SE (noun)

62. Interesting opportunities:
• TACSI
• social enterprise hub
• Renew Adelaide
• Indigenous social enterprise
• SEDIF
• Adelaide SSE

63. "At least half the non-profit executives
in this country now understand that they
have to do something different…
probably the best 2% to 3% of them
understand what needs to be done and
have the guts to actually try it."
(Jerr Boschee, 2007)
http://www.inc.com/magazine/19970515/1497.html

64. At the end of the day…
• grants V earned-income
• guidelines V innovation
• funders V clients
• compliance V relationships
• strings V self-determination
• funding V self-sufficiency
• survival V social impact
Take a look around…

65. SSE &
study tour…
fred
M: 0411 864 820
www.reddengreen.com
www.sse.org.au