This slideshow comes from a presentation at UB Tech in June, 2014. The presentation was led by Josh Miller of 3Play Media and Patrick Wirth of University of Wisconsin-Extension, Continuing Education, Outreach & E-Learning (CEOEL). 3Play Media provides captioning and transcription services for UW-Extension.
CEOEL serves as the coordinator for University of Wisconsin continuing education programs at all 26 campuses. The presentation covered:
- Overview of CEOEL accessibility policies and procedures
- Overview of media team captioning and transcription workflows
- Discussion of CEOEL strategies for addressing accessibility issues/needs
- Showcase of creative uses for transcripts and captions around marketing initiatives
- Access to media players and templates (audio, video, narrations, etc.)
Generative AI for Technical Writer or Information Developers
University of Wisconsin: Captioning and Transcription Policies, Uses and Workflows
1. Video Captioning
Requirements, Best Practices, and
Emerging Standards
UBTech, June 17, 2014
Josh Miller
3Play Media
josh@3playmedia.com
+1.617.764.5189 x102
1
Patrick Wirth
University of Wisconsin - Extension
patrick.wirth@uwex.edu
+1.608.261.1121
2. About 3Play Media
‣ Captioning + transcription + subtitling
‣ MIT spinout in 2007
‣ Based in Cambridge, MA
‣ 800+ customers concentrated in higher ed
Higher Education Customers
2
3. University of Wisconsin-Extension, Continuing
Education, Outreach & E-Learning (CEOEL)
Captioning and Transcription Policies, Uses and Workflows
Patrick Wirth, Director of Media Services
4. CEOEL Overview
Serves as the coordinator for
University of Wisconsin
continuing education programs
at all 26 campuses
Provides ID, media, and
marketing services for 8
collaborative degree programs
Launched our first competency
based degree in January of 2014
75% are undergraduate programs
5. Presentation Agenda
Overview of CEOEL accessibility polices and procedures
Overview of media team captioning and transcription workflows
Discuss CEOEL strategies for addressing accessibility issues/needs
Showcase creative uses for transcripts and captions around
marketing initiatives
Provide access to our media players and templates (audio, video,
narrations, etc.)
7. Role of Media Services Team
Online CoursesMarketing
Support the Online Learning Environment: To Better
Engage the Student by Enhancing the Way Content Is
Delivered Throughout the Course
Examples:
Meet the instructor
Virtual fieldtrips
Chalk talks
Virtual labs
Animation
Think about the most
pedagogically effective
way to make media accessible
8. Role of Media Services Team
We also help campuses identify and reach the best and
largest possible target audiences for their online programs.
Online CoursesMarketing
9. UW-Extension Accessibility Policy
UW-Extension EEO Policy #7a World Wide Web Accessibility
and Internet Program Delivery Systems
UW-Extension will comply with all relevant subsections of
Section 508 of the Rehabilitation Act of 1973, as amended.
UW-Extension will strive toward meeting the components of
the W3C guidelines by establishing minimum standards that
are to be followed for all media published or hosted by UW-
Extension.
Internet Web sites published or hosted by UW-
Extension after October 1, 2001 must be in
compliance with this policy.
10. UW-Extension W3C Guidelines
Web Content Accessibility Guidelines (WCAG)
Guideline 1.2 Time-based Media: Provide alternatives for
time-based media.
Guideline 4.1 Compatible: Maximize compatibility with
current and future user agents, including assistive
technologies.
11. Why UW-Extension Cares
Accessible design supports our mission
Accessible design is the law
Accessible design aids all users
Accessible design allows for searching of multimedia
12. Online Courses
Video Captions
All collaborative degree programs
have standard policy to caption all
video content
Do not provide downloadable
transcripts for “meet the
instructor” videos, but do for all
other course content videos
13. Online Courses
Video Captions Technical Implementation
MP4 files are submitted to 3Play for captioning
Utilize VTT files for captioning (HTML 5 player)
<video src="video.webm">
<tracksrc="sample.vtt">
</video>
Natively supported by latest
web browsers including;
Chrome, Firefox and IE 10
14. Online Courses
Narrated Presentations
Narrated presentations may
include mixed media but
majority are slides + audio
75% of total media developed
for online courses are narrated
presentations
Chunk information based on
instructional concepts
Promote processing of
information for longer
retention
15.
16. Online Courses
Narrated Presentation Transcripts
All collaborative degree
programs have standard policy
to provide a transcript for each
narrated presentation
Screen reader friendly PDF
downloads for students
Each page is slide image +
audio narration text
Embed content critical stills if
video
17. Online Courses
Assembling Transcripts
Overview of workflow
1. Export audio and images from
PowerPoint
2. Import audio clips into Adobe Premiere
3. Insert slide # audio clips between each
audio file
4. Submit audio file to 3Play
5. Download word doc transcript from
3Play and apply program specific
template
6. Images exported from PowerPoint
dragged into Word template
7. Long descriptions and titles are
inserted where necessary
8. Exported as PDF with author, title and
short description provided
18. Online Courses
Assembling Transcripts
Creating Accessible PDF
transcripts
Use styles in MS Word
Write long-desc for
complex graphics
Title each graphic
A 25 slide transcript takes
approximately 15 minutes
to create or 15% of the total
development time
19. Online Courses
Transcript Usage
Survey of our Sustainable
Management students
Nearly 50% of our Sustainable
Management students are using
transcripts as study aids
Print and highlight as the
instructor presents content
Some students rely exclusively
on transcripts
Tech support is alerted quickly if
there’s a missing transcript for a
narrated presentation
20. Accessibility Resources for Students
LGBTQ Resource Center
Assistive Technology CenterStudent Accessibility Center
Disability Resource Services
21. Accessibility Team at CEOEL
Meet quarterly
Brainstorm/strategize online
accessibility issues and
solutions
Review impact of LMS and
other technology
“upgrades”
Future: Work closely with
campuses to develop best
practices guide
Student Services
Application Developer
Senior Media Specialist
Instructional Designer
22. Marketing
Using Transcripts to Build Story
Submit video interviews to
3Play for transcript
Download Stamped Doc
PR/Marketing/Media rearrange
paragraphs and sentences into a
storyline
25. Link to UW-Extension’s Open
Source Media Players
Storybook + Media Player
Additional Players and Projects
https://github.com/oel-mediateam/sbplus
https://github.com/oel-mediateam/
28. Q&A
28
Josh Miller
3Play Media
josh@3playmedia.com
+1.617.764.5189 x 102
Patrick Wirth
University of Wisconsin
patrick.wirth@uwex.edu
+1.608.261.1121
Resources
White Papers:
2014 Roadmap to Web Accessibility in Higher Education
How the ADA Impacts Video Accessibility
CVAA Captioning Requirements & Deadlines
Video Tutorials, Webinars, How-To Guides:
http://www.3playmedia.com/how-it-works/overview/
3Play Media Blog: http://www.3playmedia.com/blog/
Notas do Editor
Often aligned with lesson but can be as granular as needed.
If you notice right off the bat, this particular slide does not appear to have a caption file and that would be correct. Instead for these presentation we provide transcripts.
Part of the reasoning is process/scalability and the other half is student experience
With each narrated presentation we provide a transcript download
Our transcripts, audio and video downloads are always in the lower right-hand side of our screen
Export audio and images from PowerPoint
Import audio clips into Adobe Premiere
Insert slide # audio clips between each audio file
Submit audio file to 3Play
Download word doc and apply program specific template
Images exported from PowerPoint dragged into Word template
Long descriptions and/or titles are inserted
Exported as PDF with author, title and short description provided
Export audio and images from PowerPoint
Import audio clips into Adobe Premiere
Insert slide # audio clips between each audio file
Submit audio file to 3Play
Download word doc and apply program specific template
Images exported from PowerPoint dragged into Word template
Long descriptions and/or titles are inserted
Exported as PDF with author, title and short description provided
“I use the transcripts as a study aid.”
“I print out transcripts and highlight important concepts as the instructor speaks.”
“I often skip the presentations and read the transcripts offline.”
Each UW-System institution has an accessibility resource center
All called something different
If we have a student with accessibility needs our student services rep works with the home campus to set up a 1:1 consultation