Strategies for Accessible Video Captioning

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E-Accessibility Conference, March 18, 2013 Captions are text that is time-sychronized with the media. They convey all spoken content as well as relevant sound effects. Captions originated in the early 1980s from an FCC mandate for broadcast TV. The 21st Century Communications and Video Accessibility Act requires all Internet programming that previously aired on television with captions to have captions online, as well. The values of captioning include: - Accessibility for deaf and hard of hearing - Accessibility for ESL viewers - Flexibility to view anywhere, such as noisy environments or offices - Search - Reusability - Navigation, better UX - SEO/discoverability - Used as source for translation Watch the slideshow to learn how to add captions to your videos using 3Play Media. Presenters: Josh Miller | Co-Founder, 3Play Media

Tecnologia Negócios

Strategies for Accessible
Video Captioning
e-Accessibility Conference
March 18, 2013
Josh Miller
josh@3playmedia.com

Agenda
Captioning basics
Process
Accessibility legislation
Value propositions
Beyond captions
Demos
Open discussion

What Are Captions?

• Captions are text that is time-synchronized
with the media
• Captions convey all spoken content as well
as relevant sound effects
• Originated in the early 1980s from an FCC
mandate for broadcast TV

What Are Captions?

Terminology
• Captioning vs. Transcription

What Are Captions?

Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling

What Are Captions?

Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Captioning

What Are Captions?

Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Captioning
• Post Production vs. Real-Time

Accessibility Laws
Section 508
“All training and informational video and
multimedia productions must contain captions …”

Section 504
“No individual, solely by reason of her or his
disability…be denied the benefits of any program,
service, or activity…”

Accessibility Laws
CVAA Phase-In Timeline
Phased In: All prerecorded programming that
is not edited for Internet distribution
Phased In: Live & near-live programming
originally broadcast on television.
Sep 30, 2013 : Prerecorded programming that
is edited for Internet distribution.
Mar 30, 2014: Archival programming

Value Propositions
• Accessible for deaf and hard of hearing
• For ESL viewers
• Flexibility to view anywhere, such as noisy
environments or offices
• Search
• Reusability
• Navigation, better UX
• SEO/discoverability
• Used as source for translation

Captioning Process

1. Upload

2. Download

3. Publish

Captions Formats
Common Caption Formats
SRT

YouTube and other web players

DFXP

Flash players

SCC

iPods, iTunes, DVD encoding

SAMI

Windows Media

QT

QuickTime

STL

DVD Studio Pro

CPT.XML

Captionate

SBV

YouTube

RT

Real Media

WebVTT

Emerging HTML5

Custom XML

Custom formats

Custom Text

Custom formats

This image cannot currently be displayed.

Emerging standards for HTML5

SRT Example

Simplifying the Workflow
Video Player / Platform Integrations

Captions Plugin

• Works with most
video players

• SEO boost

• Searchable

• Free

• Supports multiple
languages

• Customizable

Transcript Alignment

Already have transcripts?
Fast, cost-effective way to get captions and use
interactive video plugins

Translation

• Integrated translation support
• From English to many languages
• Monitor real-time status

Demos

• Implementations of captions + transcripts
• Examples of automated captioning workflows
• Searchable, interactive video libraries

Results @ MIT OpenCourseWare

97% of students said interactive transcripts
enhanced their learning experience

Results @ MIT OpenCourseWare

97% of students said the interactive
transcripts were easy to use

Results @ MIT OpenCourseWare

95% of Students were able to find desired
content using the search features

Results @ MIT OpenCourseWare

Usefulness of interactive transcript
features

Results @ MIT OpenCourseWare

95% of students recommended that
interactive transcripts be added to all
OCW videos

Questions

Josh Miller
3Play Media
josh@3playmedia.com
Tel (617) 764-5189 x 102

Resources
http://www.3playmedia.com/how-itworks/overview/

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Strategies for Accessible Video Captioning

1. Strategies for Accessible Video Captioning e-Accessibility Conference March 18, 2013 Josh Miller josh@3playmedia.com

2. Agenda Captioning basics Process Accessibility legislation Value propositions Beyond captions Demos Open discussion

3. What Are Captions? • Captions are text that is time-synchronized with the media • Captions convey all spoken content as well as relevant sound effects • Originated in the early 1980s from an FCC mandate for broadcast TV

4. What Are Captions? Terminology • Captioning vs. Transcription

5. What Are Captions? Terminology • Captioning vs. Transcription • Captioning vs. Subtitling

6. What Are Captions? Terminology • Captioning vs. Transcription • Captioning vs. Subtitling • Closed Captioning vs. Open Captioning

7. What Are Captions? Terminology • Captioning vs. Transcription • Captioning vs. Subtitling • Closed Captioning vs. Open Captioning • Post Production vs. Real-Time

8. How Are Captions Used?

9. Accessibility Laws Section 508 “All training and informational video and multimedia productions must contain captions …” Section 504 “No individual, solely by reason of her or his disability…be denied the benefits of any program, service, or activity…”

10. Accessibility Laws Section 508 “All training and informational video and multimedia productions must contain captions …” Section 504 “No individual, solely by reason of her or his disability…be denied the benefits of any program, service, or activity…” 21st Century Communications & Video Accessibility Act (CVAA) “Closed captioning on video programming delivered using internet protocol….”

11. Accessibility Laws CVAA Phase-In Timeline Phased In: All prerecorded programming that is not edited for Internet distribution Phased In: Live & near-live programming originally broadcast on television. Sep 30, 2013 : Prerecorded programming that is edited for Internet distribution. Mar 30, 2014: Archival programming

12. Value Propositions • Accessible for deaf and hard of hearing • For ESL viewers • Flexibility to view anywhere, such as noisy environments or offices • Search • Reusability • Navigation, better UX • SEO/discoverability • Used as source for translation

13. Captioning Process 1. Upload 2. Download 3. Publish

14. Step 1. Upload Media Files

15. Step 2. Download Captions File

16. Step 3. Publish Captions

17. Captions Formats Common Caption Formats SRT YouTube and other web players DFXP Flash players SCC iPods, iTunes, DVD encoding SAMI Windows Media QT QuickTime STL DVD Studio Pro CPT.XML Captionate SBV YouTube RT Real Media WebVTT Emerging HTML5 Custom XML Custom formats Custom Text Custom formats This image cannot currently be displayed. Emerging standards for HTML5 SRT Example

18. Simplifying the Workflow Video Player / Platform Integrations

19. Captions Plugin • Works with most video players • SEO boost • Searchable • Free • Supports multiple languages • Customizable

20. Transcript Alignment Already have transcripts? Fast, cost-effective way to get captions and use interactive video plugins

21. Translation • Integrated translation support • From English to many languages • Monitor real-time status

22. Beyond Captions

23. Demos • Implementations of captions + transcripts • Examples of automated captioning workflows • Searchable, interactive video libraries

24. Results @ MIT OpenCourseWare 97% of students said interactive transcripts enhanced their learning experience

25. Results @ MIT OpenCourseWare 97% of students said the interactive transcripts were easy to use

26. Results @ MIT OpenCourseWare 95% of Students were able to find desired content using the search features

27. Results @ MIT OpenCourseWare Usefulness of interactive transcript features

28. Results @ MIT OpenCourseWare 95% of students recommended that interactive transcripts be added to all OCW videos

29. Questions Josh Miller 3Play Media josh@3playmedia.com Tel (617) 764-5189 x 102 Resources http://www.3playmedia.com/how-itworks/overview/

Strategies for Accessible Video Captioning

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