The document provides an overview of Doro, a company that develops mobile phones and other telecommunication products designed for seniors and people with disabilities. It discusses Doro's history and expansion internationally and into different product categories. It highlights Doro's focus on user-centered design and inclusive products that are easy to use, hear, and see. The document also covers Doro's marketing strategies, product lines, and key features that help seniors communicate simply and stay connected.

1. Chris Millington Managing Director, UK & Ireland

3. Doro overview

5. Increasingly strong customer portfolio Telecom operators Consumer Electronic retailers Hypermarkets Telecom specialists Telecom distributors Care specialist channels

16. What ‘DESIGN BY DORO OF SWEDEN’ really means User-adapted design Smart form and function Total experience of quality

19. Who are the users?

32. Doro provides the strongest range – “easy-to-use” mobiles on the market 409gsm 410gsm 338gsm HandlePlus 334gsm HandlePlus 334gsm IUP HandlePlus 326i gsm 341gsm 345gsm 332gsm

35. Easy marketing – don’t call me a senior

38. Doro 2009 TV-campaign Germany, France, Sweden, Norway and Finland More than 750 spots More than 21 500 000 potential consumers reached (net reach) Who saw the spot 5,2 times in average http://www.youtube.com/watch?v=kGzFoq1vRHc&feature=player_profilepage http://www.youtube.com/watch?v=I1k_9NTSgzc&feature=player_profilepage

40. www.doro.com The Doro starting page The BU starting page The GSM pages The Care starting page The HOME & BE starting page

41. Example of PR clippings - UK

42. At Home & Outdoor – selection of ads

43. Advertising

44. TV adverts

45. TV – cont.

46. Thank you for your time today

47. Additional information

48. The products and our offer

49. Overall comparison 338 341 345 332 409 410 326i 334 Easy to read display b/w b/w colour colour colour colour b/w b/w Direct memory buttons 3 - - 3 - - 4 4 Phonebook 50 300 300 900 300 300 20 - SMS receive ● ● ● ● ● - - MMS - - - - - receive - - Bluetooth - - ● - - ● - - Radio - - ● - - ● - - Torch - - ● ● - - - - Alarm - ● ● ● ● ● - -

50. Overall comparison

54. Loud and clear sound * Competitor B market and sold as an amplified phone. The Swedish Association of Hard of Hearing People recommends Doro PhoneEasy® 410gsm for people with hearing aid. dB level compared with competitors

55. HAC – Hearing Aid Compatibility Mobile phone conversations using a hearing aid only is often complicated to tune in or hindered by frequency disturbances. Most hearing aids have a setting for the telecoil. This allows you to use special listening equipment such as a mobile phone that is hearing aid compatible. Mobile phones are tested to see if they comply with the definition of hearing aid compatibility (HAC). “M” refers to the microphone mode (the normal setting) and “T” to the telecoil mode. An M1 or T1 is the poorest rating, and an M4 or T4 is the best rating. Wireless devices that are rated for HAC should improve usability for hearing aid users. However, because of the highly individualized nature of hearing loss and hearing aids there is no guarantee . . 338 341 345 332 409 410 326i 334 HAC M3/T3 - M3/T3 - M3/T4 M3/T4 - M3/T3

57. Adaptable functions – we are all different Full top-menu set. Minimum top-menu set. Make the phone adaptable for a wider target group

58. Doro PhoneEasy ® 332gsm Easy mobile phone Speakerphone Dedicated keylock button Backlit keypad Torch Calculator Calendar One touch memories 900 Phonebook positions List top 10 contacts first Emergency call button Colour display Big display font Optional display modes optimised for visually impaired users Adjustable font size for SMS and phonebook Vibrator Alarm Maximum receiving amplilfication 30dB Maximum ringer volume 83 dB(A) at 1 meter Tone Control SMS key Hide unwanted functions Standby time: Up to 666 hours Continues use on batteries : Up to 4 hours Charging pod included GSM quad-band Headset included

59. Doro PhoneEasy ® 410gsm Easy mobile phone in clamshell design Loud and clear sound +35dB Speakerphone FM-radio Calculator 300 position phonebook Emergency SMS alerts and call list Vibrating ringer Alarm and reminder Hearing Aid Compatible, M3/T4 SMS function Receive MMS Hide unwanted functions Soft touch coating for better grip Bluetooth M3/T4

61. Doro PhoneEasy ® 409gsm Easy and basic mobile phone, clamshell style Extra loud handset, +35dB Speakerphone Calculator 300 position phonebook Emergency SMS alerts and Call list Vibrating ringer Alarm and reminder Hearing Aid Compatible, M3/T4 SMS function Hide unwanted functions M3/T4

63. Doro PhoneEasy ® 345gsm Easy to use mobile phone with Bluetooth ® Loud and clear sound +30dB Speakerphone FM-radio Flashlight Calculator 300 position phonebook Emergency SMS alerts and call list Vibrating ringer Alarm and reminder Hearing Aid Compatible, M3/T3 SMS function Hide unwanted functions Soft touch coating for better grip Bluetooth M3/T3

65. Doro PhoneEasy® 341gsm Easy to use mobile phone with high contrast display Extra loud handset volume +30dB Speakerphone Calculator 300 position phonebook List top 10 contacts first Emergency SMS alerts and call list Big display font Vibrating ringer Alarm and reminder SMS Hide unwanted functions

67. Doro PhoneEasy ® 338gsm Easy mobile phone for basic communication Loud and clear sound +30dB Speakerphone Key lock 3 one touch memories 50 Phonebook positions One press alarm dial-up Vibrating ringer Hearing Aid Compatible, M3/T3 83dB(A) ringer volume Receive SMS (optional) Soft touch coating for better grip Charging cradle included M3/T3

69. HandlePlus 334gsm Simple mobile phone with alarm functions 4 memory buttons with name index Emergency SMS alerts and call list SOS alarm button Speakerphone Vibrating ringer Separate key lock button Hearing Aid Compatible, M3/T3 Soft touch coating for better grip Charging cradle included

71. Doro HandlePlus 326i gsm Easy to use mobile phone with four memory buttons 4 one touch memories 50 Phonebook positions Speakerphone Vibrating ringer Key lock Soft touch coating for better grip

72. The best suited phone for who?

75. Easy Marketing

77. BACK-UP SLIDES

79. Examples of PR clippings - France

80. Examples of PR clippings - UK

84. TV links HandleEasy 326i gsm in Wall Street Journal http://online.wsj.com/video/andy-jordan-tech-diary-cell-phone-for-seniors/FCB2769A-0B6F-4B68-944B-96468E768CB2.html HandleEasy 326gsm at IVA - Die « SuperHandys » (the super gsm’s ) http://mediathek.daserste.de/daserste/servlet/content/893266?pageId=487890&moduleId=435054 HandleEasy 326gsm in Aftenposten, Norway (the third largest newspaper in Norway) http://www.aftenposten.no/webtv/?id=8780&cat=22 HandleEasy 326gsm in the prime news in TV2 Denmark http://nyhederne.tv2.dk/video/index.php/nodeId-11146615.htm D oro PhoneEasy 410gsm morning show TV4 Sweden http://tv4play.se/aktualitet/nyhetsmorgon?videoId=1.1149866