3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)

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Presentation deck from the 2012 EyeforPharma Emarketing Europe & Mobile 2012, Barcelona, March 2012

Negócios Tecnologia

7th Annual

Emarketing Europe &of Pharma
The Mobile Future Mobile 2012
27 March 2012

David Doherty

Interactive Patient History Taking
Questionnaire

Registration & Payment

Remote Video Consult

Interactive Patient History Taking
Questionnaire

Registration & Payment

Comprehensive Written Report

Remote Video Consult

Interactive Patient History Taking
Questionnaire

Registration & Payment

Population Density:

Tokyo 14,400 /km²
New York 10,200 /km²

mHealth: Adding Value by connecting

Rich Multimedia Content

Electronic Healthcare Records

Mobile Diagnostic Innovations

Customers not Products

HealthVault
A platform for consumer
empowerment and
engagement with and
through their personal
health data

14000 Doctors 9 million patients 1 million in month 1

Thank you!

David Doherty

@3GDoctor mHealthInsight.com Linkedin

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3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)

2. 7th Annual Emarketing Europe &of Pharma The Mobile Future Mobile 2012 27 March 2012 David Doherty

5. 1995

6. 1995

7. INTRODUCTION

8. NOKIA DECADE 2000 - 2010

9. NOKIA DECADE 2000 - 2010

10. NOKIA DECADE 2000 - 2010

11.

12.

13.

14.

15. What's next?

16.

17.

18. Interactive Patient History Taking Questionnaire Registration & Payment

19. Interactive Patient History Taking Questionnaire Registration & Payment

20. Remote Video Consult Interactive Patient History Taking Questionnaire Registration & Payment

21. Comprehensive Written Report Remote Video Consult Interactive Patient History Taking Questionnaire Registration & Payment

22. Why?

23. Key lessons?

24. Let's dispel some myths

25. Houfeng Seismometer (replica) 132 AD

26. Population Density: Tokyo 14,400 /km² New York 10,200 /km²

27. Withings WiFi Weighing Scale 2010

28.

29. How do we engage patients?

30. How do we engage clinicians?

31. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products

32. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products

33.

34. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products

35. HealthVault A platform for consumer empowerment and engagement with and through their personal health data

36. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products

37.

38.

39.

40.

41.

42.

43.

44. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products

45. mHealth isn't Rocket Science

46.

47.

48.

49. * KIDZ ≠ Comic Sans

50.

51.

52.

53. 14000 Doctors 9 million patients 1 million in month 1

54.

55.

56.

57. Thank you! David Doherty @3GDoctor mHealthInsight.com Linkedin

3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)

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