Pageflip e-magazines and digital newspapers:12 common questions about online publishing answered

1. Pageflip e-magazines and digital newspapers:
8 Common Questions
About
Online Publishing
Answered

2. 1
Should my digital editions be
Native Apps
or
HTML5?

3. 1) Native App or HTML5?
Native App: HTML5 web App:
• Successful and well known • Distribute via your own site
distribution platform • No 30% revenue cut
• Designed and optimised for • No lengthy approval process
a specific device • Not just iPad, iPhone
• No required web viewable
infrastructure for • Retain subscriber data
ecommerce etc..

4. 1) Native App or HTML5?
Considerations to select the best option:
• Are subscriptions an important revenue
model?
• What data does the publisher need to
access?
• Is there an existing ecommerce platform?
• What platforms and devices do their
audience use?
• What level of interactivity offline is required?

5. 2
Should print publications be modified for
online?

6. 2) Digital version optimization
For best results, Yes:
• Modify for online viewing
• Speed
• Quality
• Scan-proof
• Make use of digital ‘extras’
Download free guide:
www.3dissue.com/ebooks/10bestpractices/

7. 3
What are the benefits
of going digital?

8. 3) What are the benefits?
• Cost savings – distribution,
printing, production
• Search engine optimisation
• Tracking and statistics
• Reach a broader wider audience
• Speed to market

9. 4
When is it the right time
to go digital?

10. 4) When to go digital?
Data from infographic on digital publishing, Visual Loop:

11. 4) When to go digital?
Data from infographic on digital publishing, Visual Loop:

12. 4) When to go digital?
• Survey and interview readers
• Look at your subscriber data
• Introduce a phased in approach;
digital and print running parallel
• Know your market, readers and
potential barriers

13. 5
How can I make money
from my digital editions?

14. 5) Digital Revenue Streams
• Advertising Banners
• Interactive media ads – video,
audio
• Digital bundle subscriptions
• Linking and access to archive and
older issues
• Sponsorship

15. 6
What are the best practices for digital
magazines?

16. 6) Best Practices
1. Accessibility
2. Speed and Quality
3. Love your data
4. Keep it simple
5. Highlight key points
6. Optimize for search engines
7. Make it easy for readers
8. Be unique
9. Optimize design
10. Get Feedback
Download free guide:
www.3dissue.com/ebooks/10bestpractices/

17. 7
There are so many devices my
readers are on!
Which formats should I create?

18. 7) Devices & Formats
What Devices require which formats?
Tablets
• These devices have web browsers (e.g
Safari on the iPad) Readers can view
digital magazines via the browser.
(HTML5)
• These devices often have Apps that can
view eReader formats (.epub and .mobi)
• Check out this article that explains in
more detail how to get
PDF to epub to be viewed in iBooks.

19. 7) Devices & Formats
What Devices require which formats?
Mobile Devices
• iPhones and Android phones also have a web
browser, so as tablets these devices can view
online magazines.
• Again, consideration needs to be made as
Apple iPhone like the iPad cannot view flash –
so the HTML5 digital magazine would be the
best option here.
• Again, like the Tablet category, these mobile
devices often have eReader Apps such as
iBooks, so eReader (.ebub) files can be viewed
in iBooks.

20. 7) Devices & Formats
What Devices require which formats?
Desktops, Laptops, Macs/PCs, Netbooks
• This category would view digital magazines
via a web browser.
• Most web browsers run both HTML5 and
Flash too so online magazines created in
this way can be viewed on these devices.

21. 7) Devices & Formats
What Devices require which formats?
eReaders
• eReaders such as the Amazon Kindle,
Sony eReader and eReader Apps such as
iBooks on the iPad require eReader
format publications.
• Either .Mobi (for Kindle) or .ePub for
other eReaders.
• These files can be downloaded to the
eReader device via an online store such as
Amazon or simply by supplying the file to
your readers directly.

22. 8
How do publishers and marketers
create awareness of the e-book?

23. 8) Marketing e-Magazines
1. Create and maintain a subscriber
database
2. Allow sharing features in your e-book
3. Communicate via social networks
4. Ensure the e-book is optimised for
search engines
5. Allow new readers a ‘subscribe’
route
6. Make older issues available

24. Free 30 day trial
of 3D Issue
Digital Magazine Software
available from
www.3dissue.com