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Analyzing Consumer Markets and Buyer Behavior

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Sumit Pradhan

The document discusses factors that influence consumer buying behavior and the consumer decision-making process. It outlines that consumer behavior is shaped by cultural, social, personal, and psychological factors. It also describes the stages consumers go through in the buying process, including problem recognition, information search, evaluation, purchase, and post-purchase evaluation. Marketers need to understand these influences and stages to effectively market to consumers.

TecnologiaAperfeiçoamento pessoal
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Chapter 6 Analyzing Consumer Markets and Buyer Behavior PowerPoint by Karen E. James Louisiana State University - Shreveport
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How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Major U.S. Social Classes ,[object Object]
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VALS 2 classifies U.S. adults into eight psychographic groups
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object]

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Analyzing Consumer Markets and Buyer Behavior

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