1. @360i Social TV Spotlight
8 MOVERS & SHAKERS
FROM THE PAST 30 DAYS

2. 1 Game of Thrones breaks GetGlue
90K people checked‐in to the HBO series on GetGlue in the week before
Season 2, with 50K for the premiere, causing the site to momentarily crash.
TV analytics company Bluefin Labs
recorded 60K+ comments across
social networks; 50% of Twitter
conversations involved GetGlue.

3. 2 Psych‐ed to hit 100K
@Psych_USA celebrated surpassing the 100K mark on Twitter by delivering
video shout‐outs from the cast as a treat to followers
The milestone was reached just hours before
the Season 6 finale. On that day, the show saw
200% growth versus average show days.

4. 3 NBC & the 1st digital Olympic Games
NBC has announced plans to broadcast all 30+ events during London 2012 live
via a special YouTube‐powered video player
In addition to the live streaming of
events, social media opportunities will
bring Olympics fans closer to their
favorite athletes and events –
personalizing the globally iconic
experience for the U.S. audience.

5. 4 Social takes center stage at BET Upfront
Louis Carr, President of Media at BET, describes the network’s devotion to
providing the best digital environment possible to its viewers
BET’s content sparks conversation and
puts fans front and center. Smart use of
on‐air hashtagging drives relevant
conversations and a ton of buzz.

6. 5 Digital NewFronts step up their game
Online video distributors like Hulu, Yahoo! and Google are courting advertisers
with TV network tradition via rich digital content experiences
Content is Content: Online and on‐air are
converging, adopting similar characteristics
and blurring lines for all stakeholders. Read
our complete recap on the blog.

7. 6 MTV gamifies Election 2012
Network empowers young voters earn points by registering to vote, watching
debates and drafting politicians that can earn points for integrity.
There are a lot of young people who are at
the beginning of their civic careers … When
you're 18 and you're voting for the first
time, you don't necessarily know what you
deserve from a politician.
‐‐Jason Rzepka, VP of Public Affairs at MTV

8. 7 A presidential ‘Slow Jam’ for the ages
‘Late Night creates’ #ObamaonFallon hashtag, affording fans at home the rare
opportunity to ask the President a question
Jimmy Fallon, ?uestLove and UNC students
live‐tweeted the experience, which included
a special presidential ‘Slow Jam’ of the news.

9. 8 Bravo breaks 1MM fans on Google+
Launched in Fall 2011, Bravo’s Google+ page shares rich visuals and platform‐
specific content to connect with new Bravo fans.
Online to Onscreen Payoff:
Bravo empowers fans by
integrating the best G+
comments (along with
tweets and Facebook
comments) on‐air in special
‘Social Edition’ encore
episodes.