Intelligent Pipelining:
We think that all good design work begins with thoughtful research. Intelligent Pipelining helps to understand what design research is and why it is necessary. We outline proven research techniques and methods, and explain how to incorporate them in any design development process.
Topic 1: User Needs / With the help of mobile devices public transport will become more effective for the user.
9. Hierarchy of Needs
> physiological - hunger, thirst, to be tired, etc.
> psychological - success, love, feeling of security
Self-actualization
Esteem
Love/belonging
Safty
Physiological
Abraham Maslow 1943
10. User Needs
... in context of interaction and interface design
Self-actualization
Esteem
Love/belonging
Safty
Physiological
Abraham Maslow 1943
18. „The average speed of the ants remains constant, regardless of the
density of the traffic.“
Technology Review, First rule of ant traffic: no overtaking, March 19, 2009
27. Flow of Information Layer
5:30 5:53 6:21 6:37 8:22 9:04 9:42
U-Bahn U4 direction Friedrich-Engels-Pla
footway/ escalator downstairs/ footway ca. 3 min
gate 13 A / departure 10 min delay
footway to Bus X9 / 2 min delay
U6 direction Alt Tegel
28. User Needs Layer
5:30 5:53 6:21 6:37 8:22 9:04 9:42
orientation
transparency
orientation / ease of use / flexibility
orientation
orientation
trust / ease of use
transparency
29. Service Layer
5:30 5:53 6:21 6:37 8:22 9:04 9:42
maps
schedule / maps
payment system / schedule
maps / schedule
maps / schedule
payment system
time management tool
33. Our focus should lie on individual user needs and
better communication (-DESIGN) !
34.
35. Example:
User Needs > Functional Sec. > Interaction D. > Information D. > Visual D.
Analysis > Design > Prototyping > Evaluation
Idea > Formative Research > Summative Research > Solution
...
36. User Needs > Functional Sec. > Interaction D. > Information D. > Visual D.
jesse james garrett
Analysis > Design > Prototyping > Evaluation
donald norman
Idea > Formative Research > Summative Research > Solution
Jenn + Ken Visocky O´Grady
...
37. Our focus should lie on individual user needs and
better communication (-DESIGN) !
Airport Tebel (Berlin) 8:22
U6 Jakob-Kaiser-Platz (Berlin) > Bus X9 6:37
U6 Mehringdamm (Berlin) 6:21
39. Chris Bleuel
Head of Fuenfwerken Interactive
Fuenfwerken Design AG
RSS
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10115 Berlin www.33ff00.eu
T +49. (0)30.283091-0 | F -55
Twitter
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