5. >> It levels the playing field
by giving you a voice.
>> It gives you a direct connection
to your clients.
>> It gives your clients a direct
connection to each other.
6. Answer these questions...
>> What trends are shaping
online marketing?
>> How can you leverage these trends,
for marketing or litigation?
>> Explore specific case studies
7. What are the trends?
>> Social interaction
>> Personalized experiences
>> Real-time information
>> Everyone is a publisher
9. Grow with new media
>> Be the authority
>> Client service & FAQs
>> Research news & opportunities
>> Build a broad online presence (SEO)
>> Monitor & protect your reputation
>> Build brand buzz & referrals
>> Streamline communications
20. Where to start?
>> Claim Google Place
>> Create a Facebook Page
>> Install Google Analytics
>> Search Twitter for keywords
>> Set Google Alerts (name, area, industry)
>> Comment on a relevant blog post
21. One tool of many.
www.flickr.com/photos/tashland/259178493
22. How can we complement this
with social and new media?
26. Legal ramifications
>> Follow ethics guidelines
>> Use social media, but not a disguise
>> Advise clients about what they share
>> Create law firm/company conduct policies
32. Upcoming seminars:
>> Building an online presence
>> Using social media for litigation research
>> Deep dive: Facebook for business
>> Creating your firm’s social media policy